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Monday
General Session I - Keynote Address
Monday, 9:00 - 10:00 am
His agency's
core beliefs are that consumers actually love brands, emotion of a
message is more important than the messaging, and that there is a
responsibility to provide innovation and not emulation. Droga
will impart those philosophies in his presentation where he will
address new agency models that integrate the message with the
medium.
General Session II -
Cable’s Next Wave of Service Innovation: Why CONTEXT is King
Monday, 10:30 - 11:15 am
Jeffrey Rayport has developed principles
for competing for consumers in an attention-scare and networked
world. He'll share ideas how cable companies and cable
network brands can move beyond a single focus on providing
better features and functions (as distributors) or better shows
(as content companies) to consistently raise viewer engagement,
satisfaction, and ultimately loyalty.
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Keynote
Jeffrey Rayport
Founder and Chairman
Marketspace LLC, Monitor Group |
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Host
Ann Blinkhorn
Consultant
Spencer Stuart |
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General
Session III
Phone + Mobile + Internet + TV - Does It Add Up?
Monday, 4:15 - 5:30 pm
A mix
of technology, business and financial experts will explore the
four-product mix — video, Internet, phone and mobile — from the
offensive and defensive perspectives.
Tuesday
General Session IV
Tuesday, 9:00 - 10:00 am
Cammie Dunaway will share some of
the secrets of Wii's marketing strategy, attracting new
audiences and their aspiration to transform into a content
medium.
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Keynote
Cammie Dunaway
Executive Vice President, Sales & Marketing
Nintendo of America |
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Host
Janet Rollé
EVP & CMO
BET Networks |
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General Session V - CEO Panel
Tuesday, 12:15 - 2:30 pm
Wrapping up CTAM Summit 08, a panel
of seasoned cable business, content and financial experts will
provide a directional compass for the industry's long term
strategies in a difficult economic environment.
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