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Breakout Sessions
The Marketing Mix: Place Your Bets
Monday, 11:45 am - 12:30 pm
Room: 302
Changing media
consumption patterns are challenging marketers to evaluate their
marketing mix. Explore the latest marketing trends and follow
examples from other industries taking big bets and calculated risks
to succeed with non-traditional marketing.
|
Speakers |
Michaela
Adami-Schrott
VP, Marketing Communications, Europe
UPC Broadband |
| |
Sarah Fay
CEO
Aegis Media North America |
| Moderator |
Eric Schmitt
EVP and Senior Principal, Professional Services Group
The Allant Group |
 |
MSO Branding - The Competitive Edge
Monday, 2:30 - 3:45 pm
Ballroom A
Maintaining a
consistent brand with multiple product lines creates complexities in
messaging, investment and competitive differentiation. Join
top CMOs to learn how some MSOs are tackling these challenges in
messaging and creative.
| Speakers |
Sam Howe
Executive Vice
President & Chief Marketing Officer
Time Warner Cable |
| |
Joe Rooney
Chief Marketing Officer
Cox Communications |
|
Moderator |
Stephanie Gibbons
EVP, Marketing & On-Air Promotions
FX |
|
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Google: An Inside Look
Tuesday, 10:30 - 11:45 am
Ballroom A
HBS Professor, Tom Eisenmann, will share research and
insights on whether search is a winner take all proposition from his
case study on Google and over-the-top competition. Find out what
new entrants in search can do for your business and how you can
benefit in 2009.
| Speaker |
Tom Eisenmann
Professor of Business Administration
Harvard Business School |
|
Host |
Judi Allen
VP,
Programming Strategy & Business
Development
Time Warner Cable |
|
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Workshops
Marketing to Boomers in a Multi-Platform Media World
Sunday, 1:15 - 2:15 pm
Room: 208
Tackle the conventional wisdom on Boomers and earn their trust and
engagement in a multi-platform world. Learn how marketers are
adjusting their practices with innovative tactics to stay relevant
against the often-changing needs, affinities and media consumption
habits of this massive group.
| Speaker |
Emilio Pardo
EVP &
Chief Brand Officer
AARP |
|
Moderator |
Dr. Alexis
Abramson
Vice President of Research
Retirement Living Television |
|
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State of the Digital Transition: Are You
Ready?
Sunday, 2:30 - 3:30 pm
Room: 201
Make your final
preparations for the February '09 broadcast digital transition based
on lessons from trials including Wilmington, NC.
| Speakers |
Kim Cannon
VP / General Manager - East Carolina Division
Time Warner Cable |
| |
Gregg Graff
SVP, Field Operations
Insight Communications |
| |
Robert Yankowitz
Engineering Manager
CBS Boston's WBZ-TV & TV38 |
|
Moderator |
John Pascarelli
Executive Vice President, Operations
Mediacom |
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