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Breakout
Sessions
Cable and the Competition: Perception is
Reality
Monday, 11:45 am - 12:30 pm
Ballroom A
Cable's
competitors are successfully "spinning" their advantages, often
giving the illlusion that their service is better than cable.
Hear what industry observers are saying about cable and their
competition - who's winning the hearts and minds of the consumer and
what cable should be doing to clear away the smoke.
| Panelists |
Dallas Clement
SVP, Strategy & Product Management
Cox Communications |
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Ellen East
EVP, Communications
Time Warner Cable |
| |
Ted Schremp
Executive Vice President & CMO
Charter Communications |
| Moderator |
Kaan Yigit
President
Solutions Research Group |
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Interactive Advertising: Now Appearing on a Screen Near You!
Monday, 2:30 - 3:45 pm
Ballroom B
Check out the current trials in
advanced advertising and what they reveal in customer response
and engagement. Investigate the operational implications
and how the traditional :30 second spot will evolve and be
supported as new standards and collaborative initiatives like
Canoe Ventures develop.
| Panelists |
Marc Goldstein
President &
CEO
GroupM, North America |
| |
Bill Katz
Chairman & Director
Visible World |
| |
Michael Kubin
EVP
INVIDI Technologies Corporation |
| Moderator |
Nancy Hill
President & CEO
American Association of Advertising Agencies |
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Interactive TV:
Truly Enhanced Television
Tuesday, 10:30 - 11:45 am
Ballroom B
The business-building possibilities
of advanced advertising and network branding building, combined with
the consumer promise of interactive games and advanced user
interfaces are truly transformative. Explore tru2way's real
value, revenue potential and competitive advantage.
| Panelists |
Bob Benya
SVP Video Product Strategy
Time Warner Cable |
| |
Mark Hess
SVP, Product Development - Video
Comcast |
| |
David Preisman
Vice President, Interactive Television
Showtime Networks Inc |
| Moderator |
Craig Leddy
Senior Market Analyst /
Co-Author, CTAM tru2way Guide
Interactive TV Works |
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Workshops
Making Geek Speak Consumer Relevant
Sunday, 1:15 - 2:15 pm
Room: 207
Game changing
technologies like DOCSIS 3.0, Switched Digital Video and WiMax will
allow cable companies new competitive advantages to offer customers
robust services and applications. Translate the
"techno-jargon" into language the consumer can understand and learn
how to make them relevant for customers.
| Panelists |
Leo Cloutier
SVP, Strategy & Business Development
Bright House Networks |
| |
Yvette Kanouff
SVP and Chief Strategy Officer
Seachange International, Inc. |
| |
Adam Mayer
Sr. Director, Corporate Strategy
Time Warner Cable |
| Moderator |
Leslie Ellis
Senior Technology Advisor
CTAM |
|
|
Your
Television Is Ringing: The Value of Cross Platform
Sunday, 2:30 - 3:30 pm
Room: 208
Discover how industry leaders,
and new disruptors, are capitalizing on the consumer's need for
service integration, remote PC access, and mobile extensions.
Find out what it takes to make the technological shift toward
cross-platform innovation and why network cable companies should
benefit from the "all together now" approach.
| Co-leaders |
Maura Fox
Group Vice President
Time Warner Cable - New York City Region |
| |
David Purdy
VP of Cable TV
Rogers Cable |
Technology
Showcase |
Jason Krikorian
EVP Business Development
Sling Media |
| |
David Sandford
Vice President, Marketing & Product Management
TiVo |
| |
Alan Moskowitz
Director of Strategic Alliances
MobiTV, Inc. |
| Moderator |
David Gregg
Co-Founder
BehindTheBuy.com |
|
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Consumer
Control of the Video Experience
Sunday, 2:30 - 3:30 pm
Room: 207
The evolving in-home video
experience is fueling greater competition, but cable's dramatic
improvements in new technology and customer options keep them a
step ahead. Find out how cable's newest innovations in
video are keeping the consumer connected to cable by giving them
more control, content and convenience.
| Panelists |
Andy Addis
Executive Vice President, Market Development
Hillcrest Labs |
| |
Sean Bunner
Operating Vice President,
HSN Advanced Services
HSN |
| |
John Callahan
CTO
ActiveVideo Networks |
| |
James Kasanin
Senior
Director, Video On Demand
Time Warner Cable |
| Moderator |
Gerard Kunkel
SVP, User Experience & Product Design
Comcast |
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