Breakout Sessions

Unlocking Cool
Monday, 11:45 am - 12:30 pm
Ballroom B

Discover provocative marketing approaches that make emerging trends, and the "next big thing" relevant to business strategies and consumer adoption.  Stimulate creativity and breakthrough ideas with the tools to stay on top of micro-trends, viral news and pop culture.

Speaker	Jeremy Gutsche Chief Trend Hunter TrendHunter.com
Host	Brian Hunt Senior Vice President, Marketing & Sales Strategy, TV Networks Distribution NBC Universal

On the Curve: New Tools for Deeper Brand Connections
Monday, 2:30 - 3:45 pm
Room: 302

Viral Marketing and Green Marketing are no longer gimmicks or trends. Each has emerged as a proven discipline to reach and engage core and new consumers alike. Join experts from both inside and outside of cable as they dissect these critical new tools and how they can become opportunities for content marketing, promotion, publicity and advertising.

Panelists	Anne Bologna CEO / Founding Partner Toy NY
	Chris Brush VP, Marketing, Brand Extensions & Development ESPN
	Steve French Managing Partner Natural Marketing Institute
	Wonya Lucas EVP & Chief Marketing Officer Discovery Communications
Moderator	John Barker President Barker/DZP

Mastering Trans-Media Marketing
Tuesday, 10:30 - 11:45 am
Room: 302

Promoting content across multiple media platforms is fraught with brand challenges and may have mixed results. These “trans-media” experts will talk about how their strategic and creative approaches make the On Demand, broadband, interactive, mobile and out-of-home channels work to stimulate consumer engagement and build viewer excitement.

Panelists	Courteney Monroe Executive Vice President, Consumer Marketing HBO
	Guy Slattery SVP, Consumer Marketing A&E Television Networks
	Chad Youngblood General Manager Fine Living Network
Moderator	Lori Pate Connector: Lee Hunt, BroadTent, loyalkaspar, PMCD Design & Orange Design LORI PATE+

Workshop

It's Just a Game: Interactive Media as Promotional Tactics
Sunday, 1:15 - 2:15 pm
Room: 201

Advergames, interactive, mobile and other experiential media are presenting an opportunity for companies to exponentially distribute and promote content across a range of audiences. With consumers adding digital entertainment to their traditional media consumption, it’s time for marketers to “get their game on” to maintain a competitive edge. Attendees will see how it’s done through case studies, including the launch of NBC’s “Crusoe” and the Bacardi International Hour.

Speakers	Dennis Franczak President & CEO FUSEideas
	Hope Fulghum CEO Piazza Advertising

Viewer Engagement -Facilitated "Speed Roundtables"
Sunday, 1:15 - 3:30 pm
Room: 206

Join a spirited session that combines "speed-dating" with "facilitated roundtables."  Attendees participate in a series of 12-minute, small-group discussions, each led by thought leaders who will examine viewer engagement from four key angles: Media Sales, Creative, Media Buying and Client Needs.  Bring questions, enjoy a mid-session ice-cream break, and expect to take away a notepad full of ideas on one of today's biggest challenges.

Facilitators
Media Sales	John Zamoiski Co-CEO NMA Entertainment & Marketing
Media Buying	Courtney Brown VP, Ad Sales Marketing truTV
	Craig Woerz Managing Partner Media Storm LLC
Client Needs/Research	Matt Cutler VP Marketing & Analytics Visible Measures
	Brad Dancer SVP, Research & Digital Media National Geographic Channel
	Carl Marci, M.D Co-Founder, CEO & Chief Science Officer Innerscope Research
Creative	Linda Button Executive Creative Director Tooth + Nail
	Michael Middeleer Creative Director Viewpoint Creative