|
Sunday
1:15 - 2:15 pm
Marketing to Boomers in a Multi-Platform Media World
MSO Marketing
Track
Room 208
Tackle the conventional wisdom on Boomers and earn their trust and
engagement in a multi-platform world. Learn how marketers are
adjusting their practices with innovative tactics to stay relevant
against the often-changing needs, affinities and media consumption
habits of this massive group.
|
Speaker |
Emilio Pardo
EVP &
Chief Brand Officer
AARP |
|
Moderator |
Dr. Alexis
Abramson
Vice President of Research
Retirement Living Television |
 |
Making Geek Speak Consumer Relevant
MSO Product Development
Track
Room 207
Game changing
technologies like DOCSIS 3.0, Switched Digital Video and WiMax will
allow cable companies new competitive advantages to offer customers
robust services and applications. Translate the
"techno-jargon" into language the consumer can understand and learn
how to make them relevant for customers.
| Panelists |
Leo Cloutier
SVP, Strategy & Business Development
Bright House Networks |
| |
Yvette Kanouff
SVP and Chief Strategy Officer
Seachange International, Inc. |
| |
Adam Mayer
Sr. Director, Corporate Strategy
Time Warner Cable |
| Moderator |
Leslie Ellis
Senior Technology Advisor
CTAM |
|
|
Managing Digital Rights - The Link to
Marketing Strategy & Operations
Digital Media
Track
Room 202
Experience
creative uses of digital media to understand the challenges and
opportunities for managing content rights. Obtain time-saving
insights for how digital content rights are negotiated and
implemented across a range of programmer and MSO business functions,
from strategy and business development, to programming
acquisition/distribution, as well as marketing, IT, finance and
legal and business affairs.
| Speakers |
Clara Kim
EVP, Business Affairs
Discovery Communications Inc. |
| |
R. B. Lerch
VP, Programming & Original Content
Charter Communications |
| |
Elana Sofko
Director of Global Media Partnerships
Nokia |
| Moderator |
Howard Homonoff
Director, Entertainment, Media & Communications Advisory
PriceWaterhouseCoopers |
|
|
It's Just a
Game: Interactive Media as Promotional Tactics
Network Marketing Track
Room 201
Advergames, interactive, mobile and other
experiential media are presenting an opportunity for companies
to exponentially distribute and promote content across a range
of audiences. With consumers adding digital entertainment to
their traditional media consumption, it’s time for marketers to
“get their game on” to maintain a competitive edge. Attendees
will see how it’s done through case studies, including the
launch of NBC’s “Crusoe” and the Bacardi International Hour.
| Speakers |
Dennis Franczak
President & CEO
FUSEideas |
| |
Hope Fulghum
CEO
Piazza Advertising |
|
|
Sunday
2:30 - 3:30 pm
State of the Digital Transition: Are You
Ready?
MSO Marketing
Track
Room 201
Make your final
preparations for the February '09 broadcast digital transition based
on lessons from trials including Wilmington, NC.
| Speakers |
Kim Cannon
VP / General Manager - East Carolina Division
Time Warner Cable |
| |
Gregg Graff
SVP, Field Operations
Insight Communications |
| |
Robert Yankowitz
Engineering Manager
CBS Boston's WBZ-TV & TV38 |
|
Moderator |
John Pascarelli
Executive Vice President, Operations
Mediacom |
|
|
Your
Television Is Ringing: The Value of Cross Platform
MSO Product Development
Track
Room 208
Discover how industry leaders,
and new disruptors, are capitalizing on the consumer's need for
service integration, remote PC access, and mobile extensions.
Find out what it takes to make the technological shift toward
cross-platform innovation and why network cable companies should
benefit from the "all together now" approach.
| Co-leaders |
Maura Fox
Group Vice President
Time Warner Cable - New York City Region |
| |
David Purdy
VP of Cable TV
Rogers Cable |
Technology
Showcase |
Jason Krikorian
EVP Business Development
Sling Media |
| |
David Sandford
Vice President, Marketing & Product Management
TiVo |
| |
Alan Moskowitz
Director of Strategic Alliances
MobiTV, Inc. |
| Moderator |
David Gregg
Co-Founder
BehindTheBuy.com |
|
|
Consumer
Control of the Video Experience
MSO Product Development
Track
Room 207
The evolving in-home video
experience is fueling greater competition, but cable's dramatic
improvements in new technology and customer options keep them a
step ahead. Find out how cable's newest innovations in
video are keeping the consumer connected to cable by giving them
more control, content and convenience.
| Panelists |
Andy Addis
Executive Vice President, Market Development
Hillcrest Labs |
| |
Sean Bunner
Operating Vice President,
HSN Advanced Services
HSN |
| |
John Callahan
CTO
ActiveVideo Networks |
| |
James Kasanin
Senior
Director, Video On Demand
Time Warner Cable |
| Moderator |
Gerard Kunkel
SVP, User Experience & Product Design
Comcast |
|
|
On
Demand/Cross Platform Case Study Winners
Digital Media Track
Room 202
Case study competition winners
present field-tested strategies for growing On Demand/Cross
Platform
usage in their market.
|
Moderator |
Carol Hinnant
SVP, Business Development
Rentrak Corp. |
|
|
Sunday
1:15 - 3:30 pm
Social Media Crash Course
Digital Media
Track
Room 203
Paul Gillin's "Social Media Crash Course" provides a comprehensive
introduction to social media, an overview of technologies and tools,
numerous examples of business successes and failures and an overview
of standards, norms and behavioral principles for social networks.
| Speaker |
Paul Gillin
Author, Secrets of Social Media Marketing |
|
Host |
Sue Panzer
VP, Affiliate Ad Sales & Distribution Marketing
Lifetime Networks |
|
|
Viewer
Engagement -Facilitated
"Speed Roundtables"
Network Marketing Track
Room 206
Join a spirited session that
combines "speed-dating" with "facilitated roundtables."
Attendees participate in a series of 12-minute, small-group
discussions, each led by thought leaders who will examine viewer
engagement from four key angles: Media Sales, Creative, Media Buying
and Client Needs. Bring questions, enjoy a mid-session
ice-cream break, and expect to take away a notepad full of ideas on
one of today's biggest challenges.
|
Facilitators |
|
| Media Sales |
John Zamoiski
Co-CEO
NMA Entertainment & Marketing |
| Media Buying |
Courtney
Brown
VP, Ad Sales Marketing
truTV |
| |
Craig Woerz
Managing Partner
Media Storm LLC |
| Client Needs/Research |
Matt Cutler
VP Marketing & Analytics
Visible Measures |
| |
Brad Dancer
SVP, Research & Digital Media
National Geographic Channel |
| |
Carl Marci, M.D
Co-Founder, CEO & Chief Science Officer
Innerscope Research |
| Creative |
Linda Button
Executive Creative Director
Tooth + Nail |
| |
Michael Middeleer
Creative Director
Viewpoint Creative |
|
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