|
Sunday, November 9 |
| 10:00 am - 6:00 pm |
Registration |
| 11:30 am - 1:00 pm |
TV Week Lunch
Separate registration required |
| 1:15 - 2:15 pm |
Executive Briefings and Interactive Workshops
- State of the Digital Transition: Are You Ready?
- Make Geek Speak Consumer Relevant
- Managing Digital Rights - The Link to Marketing
Strategy & Operations
- Social Media 101
- Viewer Engagement Roundtables
- Agency Case Study
|
| 2:30 - 3:30 pm |
Executive Briefings and Interactive Workshops
- Marketing to the Generations
- Your Television is Ringing: The Value of Cross
Platform
- Consumer Control of the Video Experience
- On Demand/Multi-platform Case Study Winners
|
| 3:30 - 4:30 pm |
New Member and International Reception |
| 5:00 - 6:15 pm |
Mark Awards Presentation |
| 6:00 - 7:00 pm |
Mark Awards Gallery Opening and Reception |
| 9:00 pm - 12:00 am |
Sunday Night Party
Sponsored by Fuse |
Monday, November 10 |
| 7:30 - 8:45
am |
VideoNuze Breakfast
Separate registration required |
| 8:00 am - 5:30 pm |
Registration |
| 9:00 - 10:00 am |
General Session |
| 10:30 - 11:15 am |
General Session
|
| 11:45 am - 12:30 pm |
Breakout Sessions
- The Marketing Mix: Place Your Bets
- Cable and the Competition: Perception is Reality
- Mobile Video
- Unlocking Cool
- Business Services Award Winning Case Studies
|
| 12:30 - 2:30 pm |
Lunch |
| 2:30 - 3:45 pm |
Breakout Sessions
- MSO Branding - The Competitive Edge
- Interactive Advertising: Now Appearing on a Screen
Near You!
- Social Networking
- Emerging Marketing Opportunities
- Optimizing the B2S Opportunity: Why is It So
Important?
|
| 4:15 - 5:30 pm |
General Session |
| 5:30 - 6:30 pm |
Chairman's Reception |
| 9:00 pm - 12:00 am |
Monday Night Party
Sponsored by Event Networks Inc |
Tuesday, November 11 |
| 8:00 am - 12:30 pm |
Registration |
| 9:00 - 10:00 am |
General Session
- Cammie Dunaway
EVP Sales & Marketing
Nintendo
|
| 10:30 - 11:45 am |
Breakout Sessions
- Harvard Business School Case Study: Google
- <tru2way>: Truly Enhanced Television
- Broadband Video
- Trans-Media Marketing: Screen-to-Screen Brand
Masters
- Leveraging Residential Strategies to Win Business
Customers
|
| 12:15 - 2:15 pm |
General Session Lunch |
| 2:30 - 4:00 pm |
Committee Meetings |
