2010 Program
The curriculum for CTAM's Executive Management Program is designed by faculty chair Tom Eisenmann, an HBS Professor of Business Administration, in concert with the Educational Foundation Board of Directors. The case study-based courses feature from outside businesses, as well as cable and content companies. All are highly relevant to cable operators, program network and technology company executives.
Check out the tentative 2010 curriculum (subject to change).
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Marketing as a Process of Creating Customer Value
Case Studies:
Black and Decker
Callaway Golf Company
Calyx and Corolla
Omnitel Pronto Italia
Rajiv Lal, Stanley Roth Senior Professor of Retailing, Marketing
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An Overview of Competitive Strategy
Case Studies:
Fox Broadcasting Company
Newscorp
IMG
Bharat Anand, Associate Professor, Strategy
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Strategic Management Challenges in New Infrastructure Companies
Case Studies:
Bright House
Google, Inc.
Tom Eisenmann, Professor of Business Administration
Comcast Video on Demand and an Examination of the Long Tail Phenomenon in Video Sales
Anita Elberse, Assistant Professor, Marketing
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Financial Valuations - Real Options and the Cable Industry
Case Studies:
Laura Martin- Real Options and the Cable Industry
Cox Communications
Mihir Desai, Assistant Professor of Business Administration, Entrepreneurial and Service Management
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Financial Lecturer
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Strategic Marketing
Fidelity: What to do for an Encore?
Harrah's Entertainment
Gail McGovern, Senior Lecturer
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Managing the Service Profit Chain
Article: Captain Marvel
Case Study: Southwest Airines
Earl Sasser, UPS Foundation Professor, Entrepreneurial and Service Management
Case Study: Verizon DSL
Frances Frei, Assistant Professor
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Management: The Business Case for Diversity
David Thomas, Senior Associate Dean, Director of Faculty Recruiting and H. Naylor Fitzhugh Professor of Business Administration
Participants benefit from hearing from cable industry leaders through the annual Dan Aaron Lecture Series.