Unlocking the Mysteries of On Demand 
 

This Webinar took place on December 15, 2009. CTAM Members can view the Webcast here.

Key topics and discussion:

Explore New Product Options

  • Understand the impact of Day and Date and whether or not it successfully drives buy rates
  • Explore some of the latest stunts that have worked


HD On Demand

  • Find out if HD On Demand usage is driven by certain types of content
  • Get the picture about whether HD On Demand drives consumer sales and its impact on storage issues


FOD, SVOD, TOD

  • Uncover the balance between Free content and whether it cannibalizes transactional opportunities
  • Determine if advertising can off-set the revenue loss of Free On Demand and new models to consider


Consumer trends with On Demand vs. linear

  • Discover recent trends
  • Distinguish usage patterns and if consumers are moving to On Demand as a prime source of content

 
Speakers

Bob Benya
SVP, Video Product Strategy
Time Warner Cable
Scott Brown
SVP, Digital Platforms & Media Strategy
Nielsen Media Research
Diana Kerekes
Vice President of Video Content
Comcast
  Connie Pettit
SVP Sales Americas
Open TV
Desiree Rollins
Vice President of Video Content, Affiliate Marketing
Scripps Networks
 
Moderator


Bruce Leichtman
President and Principal Analyst
Leichtman Research Group, Inc.

 

CTAM members - FREE
Non-members - $295 (includes membership)

Become a CTAM member for $295 and get access to all THREE Technology Round-Up Webcasts.

  • The Best of Advanced Technology - $175
  • 3D TV - What's the Opportunity - $175
  • Unlocking the Mysteries of On Demand - $175
  • TOTAL = $525
     

A $525 value for only $295, giving you access to more member benefits & events in 2010.

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