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 CTAM Think

Crank Up Your Cranium

CTAM Think is a fast-paced, half-day educational event on business innovation, provocative insights and strategic thinking from inside and outside the industry. Experience three points of view on driving business innovation and engineering opportunity even in the face of uncertainty, from academic, creative and real world cases.  

Registration for CTAM Think costs $195.

Coming Up Next

(Looking for the Atlanta event highlights?)

​October 15

Convene Conference Center

730 Third Ave., New York City

 

Featuring

​Carlos H. Arce, PhD., Consumer Insights Expert and Research Innovator,
EthniFacts LLC
Providing a wake-up call and road map to the multicultural markets of 21st Century America, Arce examines social, cultural, and demographic trends that are transforming American businesses such as Pepsi, Kraft Foods, People en Espanol, The Walt Disney Company, and Turner Broadcasting.
Meet Carlos Arce
Professor Francis Frei, Senior Associate Dean & UPS Foundation Professor of Service Management, Harvard Business School
Transforming service design and consumer strategy to define how successful organizations make strategic sacrifices for their business to demand excellence, boost productivity, profitability and competitive advantage.
Natara Holloway, Vice President, Consumer Products,
National Football League
Cultivating fan passion for the NFL with creative consumer experiences, sustainable retail partnerships and moving the business along trend lines that drive growth.
Meet Natara Holloway
Craig Moffett, Senior Research Analyst, MoffettNathanson Research
Predicting the innovation challenge by recognizing pay TV patterns, competing business models, and ways to sustain growth.
Meet Craig Moffett

 

More to come...

Schedule

Noon  ​ ​Lunch served and professional exchange, sponsored by Adobe Primetime
​1-2:30pm ​Dazzling, 30 minute keynotes from academia, creatives and outside industry companies
2:30 – 2:45pm​ ​Refreshment break, spnsored by RocketFuel
2:45 – 4pm​ ​More dazzling, 30 minute keynotes
4:00 – 4:15pm​ ​Refreshment break, sponsored by RocketFuel
​4:15 – 5pm ​Closing speaker and wrap up
Event Sponsors  
​Media Partner

 



Thank You to Everyone Who Attended CTAM Think, July 15 in Atlanta

View the event highlights here​




Guest Speaker Michael Quigley at How Cable Goes to Market

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J. Walker Smith


Chris Tuff


Attendees

   

Featuring

  Jonah Berger, Author and Associate Professor of Marketing Wharton School, University of Pennsylvania
Revealing the science behind social influence and social epidemics through six basic principles that drive things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Meet Jonah Berger
​Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International
Attracting global fans to the cinema experience through localized digital strategies and unique technologies for versioned content.
Meet Bettina Sherick​
 
J. Walker Smith, Executive Chairman, The Futures Company
Unlocking new sources of growth for established businesses such as Unilever, Kimberly Clark, and Kraft Foods.  Described by Fortune Magazine as one of America’s leading analysts on consumer trends, Smith examines strategic futures to inform long-term vision and strategy.
Meet J. Walker Smith
Chris Tuff, SVP, Director of Emerging Media and Partnerships, 22squared
Guiding digital innovation and social media strategy for brands like Dunkin’ Donuts, Publix, Kellogg’s, Toyota with techniques to improve content, and craft a less invasive path to your target consumers.
Meet Chris Tuff

Jeff Zucker, President, CNN Worldwide​​
Breaking the mold to reinvent an enduring brand, and capitalizing on multi-platform advantages, along with five-time Emmy Award winning acumen to connect with an increasingly complex viewer marketplace.
Meet Jeff Zucker

CTAM’s TV Everywhere Initiative
Get a progress report on this industry-wide collaboration to help accelerate consumer awareness, product understanding and usage to increase the value proposition of TV Everywhere.
TV Everywhere Resource Center

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What do you Think?

Comments from Atlanta 2014 attendees:

“I loved this event! The speakers were thoughtful, smart, had great insights. The lunch was terrific and set up was well done for the entire day. . . it was very inspirational and creative.” – Scripps Networks Interactive Executive

 

“I thought it was a FANTASTIC event - so relevant to my functional role and position in the industry. I was so happy with the presenters and the venue was great. The lunch - food - was amazing. Thank you for putting together such an incredible program.” – Cox Communications Executive

   

“I loved this event -- and went away wanting more. Great job.” – NCTA Executive 


Comments from 2013 attendees:

“Unlike many conferences we all attend, I thought [this event] had world class speakers who presented content interestingly and entertainingly that was well worth the time.” – Renegade Communications Executive

“The speakers were excellent and shared pertinent information to businesses of all kinds.  I would definitely attend again.” – ESPN executive.