CTAM Unplugged is a series of 90 minute learning and networking regional events. featuring C-suite playmakers and luminaries from outside the industry.
Our most recent event
A Conversation with Herb Scannell
BBC Worldwide North America
As founding CEO of Next New Networks, which is now YouTube Next Lab, Scannell shares insights on::
- Direct to consumer distribution
- A la carte – by program and by channel
As President of BBC Worldwide North America, Scannell discusses:
- Ratings and supplemental metrics (social, online, VOD)
- Consumer trends impacting content decisions
- Digital experimentation – to unearth new viewers and build a loyal fan base
- "TV Everywhere"
- What motivates viewing among a millennial audience
John F. Lansing
President and CEO
Details coming soon.
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