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 CTAM Unplugged

CTAM Unplugged is a series of 90 minute learning and networking regional events. featuring C-suite playmakers and luminaries from outside the industry.

Our most recent event

A Conversation with Herb Scannell

Speaker:


Herb Scannell

President
BBC Worldwide North America

 

CTAM members can watch the full video here

As founding CEO of Next New Networks, which is now YouTube Next Lab, Scannell shares insights on::

  • Direct to consumer distribution
  • A la carte – by program and by channel

As President of BBC Worldwide North America, Scannell discusses:

  • Ratings and supplemental metrics (social, online, VOD)
  • Consumer trends impacting content decisions
  • Digital experimentation – to unearth new viewers and build a loyal fan base
  • "TV Everywhere"
  • What motivates viewing among a millennial audience

 
Hosted by:
John F. Lansing
President and CEO
CTAM 

 

Details coming soon.

Event Sponsor  ​Media Partner