Institute of Media and Entertainment Executive Education Programs Now Offering Exclusive CTAM Member Tuition Credit
Do you have the branding and digital strategy skills to turn your next media or entertainment project into a business hit?
If you’re thinking about improving your media IQ, then we urge you to check out these two upcoming executive education programs from the Institute for Media and Entertainment (IME)
The Institute for Media and Entertainment (IME) is an operating partner of top-ranked IESE Business School, which in 2009 ranked #1 in the full-time MBA rankings of the Economist, and #3 in the global executive education rankings of the Financial Times. Previous participants of IME programs come from some of the world’s top media companies, including Time Warner, Disney, Google, Microsoft, MTV and many more.
As a CTAM member, you are eligible to receive an $800 Tuition Credit on any of IME’s programs by simply entering the code CTAM2010 during registration.
Since seating is limited, we urge you to register right away to reserve your seat.
ADVANCED DIGITAL MEDIA STRATEGIES
IME with IESE Business School
Fall 2010: November 30-December 2 | New York, NY
Advanced Digital Media Strategies will help you to understand the digital media landscape and show you how to find the right opportunities to build profitable media products, services and businesses. Rather than employing the “old” media development practice of “throwing stuff against the wall to see what sticks,” you will learn how to figure out where the new opportunities are and how to take advantage of them.
This course focuses on the “digital value chain.” It will teach you where you and your business can extract the maximum value from a media product or service, from conception through design, production and rollout. This strategy process works for both new and legacy products, by giving you the analytic tools and frameworks to develop winning digital strategies no matter what new or disruptive technology may come along. This is a crucial course for anyone wanting to attract more digital customers or to build media audiences.
As a CTAM member, you are eligible to receive an $800 Tuition Credit on any of IME’s programs by simply entering the code CTAM2010 during registration.
Hurry, limited seats available! Learn more about this program and sign up here.