A Two-Part Webcast Series with Graeme Newell

Graeme Newell is the president and founder of 602 communications. He is a speaker and trainer who shows cable and broadcast teams how to effectively market and tease their shows. He trains broadcast teams how to identify the most sellable components of a show, then teaches specific writing and producing techniques to showcase those strong components. Graeme headed a Webcast series with CTAM about building brands that resonate. The archives are below.

Brought to you by the CTAM Network Marketing Council.

View Part 1: Beyond Programming

There are some networks that audiences just adore. Year in, year out, they remain dominant. Fans describe them more like a friend than a media outlet. In this example packed presentation, Graeme Newell shows you how to build a true relationship with your viewers that goes beyond mere programming features. You'll see how some of the best marketers in the world get inside the head and win the hearts of their customers. Learn how to tap into the values and priorities of your audience.

CTAM Members can view the Webcast here (5 MB PDF)  

View Part 2: Building Emotional Brands for Fragmented Audiences

It's one of TV's biggest challenges - forming an emotional bond with an audience that's all over the demographic map.  If only your audience was more uniform, you could relate to them in just one way.  In this example-packed webinar, Graeme Newell of 602 communications shows you how to use core emotional drivers to unify your splintered audiences.   You will learn how to build a powerful brand connection even if your programming doesn't have the best audience consistency.