2010 CTAM Research & Insights Conference
Case Study Award Competition
Entries must be submitted to CTAM by Friday, February 26, 2010 at 5:00 PM EST
Eligibility:
The case study competition is open to all research and marketing analysts, managers, directors, vice presidents, consultants or anyone with a compelling research-based case study to share. Entries may be from a single company or submitted in conjunction with your research partners. Simply submit your case study and completed entry form to the CTAM Case Study Workspace by Friday, Feb. 26, 2010. Please email dana@ctam.com for information and instructions on how to upload your materials.
Judging:
A panel of industry marketers and research professionals will judge the entries based on the following criteria:
Content (30%): Objectives of the research, relevance to industry issues
Results (30%): Measurement of the intended effect, the potential/ actual business impact of the research, answering all research objectives, accurate reporting of results
Methodology (20%): Design of research, justification of sample method (size, representation, eligibility criteria, administration of research, pilot-testing if applicable, reliability score), guidelines for promoting responses and minimizing response bias and error
Presentation (10%): Organization, thoroughness and clarity of entry
Originality (10%): Innovativeness of research design
What to Submit:
- A completed entry form, including details on methodology, objectives, findings and the impact on your business
- Full-length presentation, any format accepted
- Background and objectives
- Methodology, results/findings and impact the research had on your business
- Any additional materials for consideration
- Contact information
What Not To Submit:
• Marketing campaigns, promotional launches and other creative projects will not be considered without the extensive use and explanation of the research behind it. These case studies should concentrate more on the actual research than the final campaign or product that was designed because of it.
Winners:
Winners will be announced at the opening night dinner on May 12, 2010 at the 2010 CTAM Research & Insights Conference. As a CTAM Case Study Winner, you will:
- Receive an award at the 2010 CTAM Research & Insights Conference opening night dinner on May 12, 2010 in Los Angeles, CA
- Present your findings during the Thursday, May 13, 2010 case study general session at the 2010 CTAM Research & Insights Conference
- First place will present for 40 minutes
- Second and third place will present for 15 minutes each
- Be showcased on CTAM’s Web site
- Achieve recognition throughout the research community
Entry Deadline:
The entry deadline for the 2010 CTAM Research & Insights Conference Case Study Award Competition is 5:00 PM EST on Friday, February 26, 2010. All presentations and materials must be submitted by this deadline in order to be considered.
For information on how to upload your presentation, entry form and materials to the CTAM Case Study workspace, please email dana@ctam.com.
There is no cost to enter, however, only CTAM members are eligible to win. To find out more information about the benefits of becoming a CTAM member, please visit the CTAM Membership Page.
CTAM Contact Information:
If you have any questions, please contact Dana Fragnoli-Piteo, Research Manager, at (703) 837-6578 or at dana@ctam.com.
We look forward to receiving your case study competition presentations and of course, to seeing you at the 2010 CTAM Research Conference in Los Angeles.
Good Luck!