“Sure, the curriculum and facilitators exceeded all expectations, but it was the collaboration amongst industry peers that really made it so valuable. Unique perspectives from other disciplines and business organizations from my own was the hidden gem of the program!”

- Chris Lee, Rovi

The curriculum is for all high-performing executives from across all disciplines in the cable and media industry, not just marketers. Attendees will benefit from an intensive week of thinking and learning focused on business strategy, marketing and management principles that will ready you for the next generation of challenges.

2012 CURRICULUM

Principles of Marketing and Strategy

• Case Study – Black & Decker
• Case Study – Calloway Golf
• Lecture – Netflix
• Case Study – Fox News
• Case Study – News Corporation

Customer Centricity

• Case Study – Calyx and Corolla
• Case Study – Harrah’s
• Lecture – Allocating Advertising
• Case Study – Apple
• Dan Aaron Series – Fireside Chat

Digital Strategy

• Case Study – Hulu
• Case Study – The NFL’s Digital Media Strategy
• Lecture – Value of a Customer in Digital Markets
• Case Study – Facebook’s Platform
• Lecture – Social Media Strategy

Culture & Change

• Case Study – Schibsted
• Case Study – Foursquare
• Interactive Discussion w/ Industry Executive
• Case Study – Rob Parson’s at Morgan Stanley
• Case Study – C&S Grocers

Service Management

• Case Study – Zappos
• Interactive Lecture