Cable is
making
revolutionary
changes
to bring
more
video
content,
interactive
features
and
on-demand
options
to
televisions,
tablets,
computers,
smartphones
and
other
screens.
What do
these
advancements
mean for
cable
business
and marketing?
The
Advanced
Video
Guide presents
the
enabling
technologies in
plain
English
and
provides resources
for you
to take
advantage
of the
latest developments.
iTV
Idol
Winners
iTV Idol
is one
of
CTAM’s
hottest
competitions
hosted
during
the
annual
conference.
Voters
received
an
overview
and
demonstration
of each
app and
scored
their
favorites
based
upon
user
experience/creativity,
scalability
and
business
impact,
and
consumer
engagement.
Watch
each
application
here via
these
online
video
demos
iTV Idol
is
co-sponsored
by Canoe
and
CTAM.
iTV
Value
Proposition
and
Proof
Points
Developed
by
members
of the
CTAM
Advanced
Products
Consortium
, this
universal
set of
value
propositions
and
proof
points
for
interactive
television
(iTV)
can be
leveraged
by cable
constituents
when
communicating
about
consumer
awareness
and
perceptions
of iTV
as well
as the
business
impact
iTV has
for
cable
and
advertisers.
Comments
or
questions?
Contact
us.
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