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Benefits
Enables
existing
digital
set-tops
for
interactivity
without
the need
for new
customer
equipment,
quickly
providing
new
business
and
marketing
opportunities
on a
broad
scale.
Capabilities
- Bound
applications
– tied
to the
television
content
being
viewed
- Unbound
apps –
accessible
anywhere
on the
cable
dial
(additional
specifications
being
approved
to
support
unbound
apps)
- Widgets
–
clickable
icons
that
provide
instant
information
- Polling
–
instant
opinions
or
voting
for
contestants
- Interactive
ads –
active
engagement
with
advertising
content
- RFIs –
requests
for
information
to get
additional
material
via
email,
mail, or
phone
- Navigation
– set
reminders
and DVR
recordings,
get
quick
guide
information
and
program
access
- Telescoping
– jump
from
linear
programming
to
on-demand
bonus
content
- Cross-platform
– caller
ID on
TV,
email on
TV, and
navigation
to web
content
if
properly
enabled
- Virtual remote – EBIF can be used to sync a set-top with an app on other viewing devices, such as a tablet, that performs TV remote functions
Advantages
Increased
engagement
and
loyalty
for
cable
service
bundles,
television
programming,
and
brands.
New
revenue
opportunities
through
interactive
advertising
and
commerce.
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