Resources

CTAM Pulse: Ready, Set, Action: Transactional and Subscription Movie Services - Explores the current landscape of on-demand and subscription movie services on cable and online, and how these are changing consumers’ viewing preferences.

CTAM Roadmap to Video Apps Study — Understand how video app use is changing media consumption in CTAM's exclusive consumer research, which investigates video app use on smartphones, tablets and other Internet-connected TV devices.

Multiplatform Definition - What multiplatform really means and what it enables, as defined by the CTAM Advanced Cable Services Committee
 
CTAM Pulse: Tracking Entertainment and Technology: Shifts in Home Media Consumption - Insight into consumers’ changing appetites for media and devices (available to CTAM members)
 
CTAM Pulse: CTAM Tracking Study, Wave 5: Exploring Evolving Trends in Viewership - CTAM’s ongoing research to identify the latest trends in video viewership (available to CTAM members)