Schedule

Sunday, October 14
All educational sessions take place in the Dolphin.

  7:00 am - 12:30 pm CTAM Golf Tournament
Tee Time: 8:00 am
Sponsored by Golf Channel
  10:00 am - 5:30 pm Registration
Southern Hemisphere Foyer
 

2:00 pm - 3:30 pm

Breakout Sessions

  • Strategy. Creative. Success.
    Mark Awards Roundtables
  • The Inside Story On Millennials
  • Moving the Needle with Social TV
  • Marketing the Anytime, Anywhere Content Experience
 

3:00 pm - 3:30 pm

Face Time Sessions

  • Stephen Colafrancesco, Corporate Vice President of Marketing, Bright House Networks
  • Jeffrey Hirsch, EVP and Chief Marketing Officer, Time Warner Cable
  • Julie Simon, SVP, Distribution, Advanced Services & Digital, Fox Networks Group
  • Jack Wakshlag, Chief Research Officer, Turner Broadcasting
  3:30 pm - 4:00 pm Break
  4:00 pm - 5:00 pm

Super Session -
The Making and Marketing of The Wizarding World of Harry Potter

  • Alice Norsworthy, Executive Vice President, Marketing & Sales, Universal Orlando Resort
  5:00 pm - 6:30 pm Mark Awards Reception
Sponsored by HBO, Showtime, The Lippin Group and TVOne
  7:00 pm - 8:30 pm Insights Opening Dinner
Sponsored by Nielsen
Limited to Insights Conference attendees
  • Jason Silva, Host, Brain Games, National Geographic Channel
  9:00 pm - 12:00 am Casino Night Party
Sponsored by Vision Critical
Limited to Insights Conference attendees

Monday, October 15
All educational sessions take place in the Dolphin.

  7:30 am - 5:30 pm Registration
Southern Hemisphere Foyer
  7:30 am - 9:00 am Multichannel News Breakfast
Separate registration is required
  8:00 am - 9:00 am Continental Breakfast
Sponsored by Kantar Media
 

8:45 am - 10:00 am

General Session -
Inspiring Productivity and Success

  • Shawn Achor, Author of The Happiness Advantage, Good Think Inc.
  10:00 am - 10:30 am Break
Sponsored by iSky
 

10:30 am - 10:45 am

General Session -
The Wisdom of Crowds

  • Brent Stinski, CEO, Media Predict
 

10:45 am - 12:00 pm

General Session -
Reading Their Minds

  • Jeff Bander, President of Americas & GM, EyeTrackShop
  • Dan Hill, President, Sensory Logic, Inc.
  • Holly Leff-Pressman, Executive Vice President, GM, Nielsen Entertainment
  • Shane Moon, President, Sands Research Inc.
  12:00 pm - 1:30 pm Lunch
Sponsored by ESPN
 

1:30 pm - 2:00 pm

Super Session

  • David Gregory, Moderator "Meet the Press", NBC News
  2:15 pm - 3:00 pm

General Session -
The 5 Principles of TV and Second Screen Engagement

  • Jack Wakshlag, Chief Research Officer, Turner Broadcasting

Screens, Screens Everywhere

  • Duane Varan, Chief Research Officer, Disney Media & Ad Lab
 

3:00 pm - 3:45 pm

General Session -
T-Minus Three Weeks Until the Election - Political Polling

Sponsored by GfK

  • Larry Rosin, Co-founder and President, Edison Research
  • Bernard Whitman, President/CEO, Whitman Insight Strategies, LLC
  3:45 pm - 4:15 pm Break
Sponsored by iSky
 

4:15 pm - 5:15 pm

General Session -
The New Media Consumer – Adoption of Emerging Behaviors

  • John Carey, Professor of Media Management, Fordham Business School

Billion Dollar Lab: A Glimpse At Future Media Behaviors

  • Alan Wurtzel, President, Research, NBC Universal Global Networks
  5:30 pm - 7:00 pm Conference Chairs' Reception
Sponsored by iN DEMAND
   7:00 pm - 9:00 pm Dine-Arounds: "Taste of the World" at Epcot Center

Tuesday, October 16
All educational sessions take place in the Dolphin.

  7:30 am - 11:00 am Registration
Southern Hemisphere Foyer
  8:00 am - 9:00 am Continental Breakfast
Sponsored by Arris
  9:00 am - 10:15 am Case Study Awards
Sponsored by C+R Research
  10:30 am - 11:45 am

Closing Super Session -
Thriving in the Cable and Media Ecosystem

   

subject to change

 

 

Facebook, Twitter, Linked In