2012 CTAM Insights Conference

Schedule

Sunday, October 14
All educational sessions take place in the Dolphin.

	7:00 am - 12:30 pm	CTAM Golf Tournament Tee Time: 8:00 am Sponsored by Golf Channel
	10:00 am - 5:30 pm	Registration Southern Hemisphere Foyer
	2:00 pm - 3:30 pm	Breakout Sessions Strategy. Creative. Success. Mark Awards Roundtables The Inside Story On Millennials Moving the Needle with Social TV Marketing the Anytime, Anywhere Content Experience
	3:00 pm - 3:30 pm	Face Time Sessions Stephen Colafrancesco, Corporate Vice President of Marketing, Bright House Networks Jeffrey Hirsch, EVP and Chief Marketing Officer, Time Warner Cable Julie Simon, SVP, Distribution, Advanced Services & Digital, Fox Networks Group Jack Wakshlag, Chief Research Officer, Turner Broadcasting
	3:30 pm - 4:00 pm	Break
	4:00 pm - 5:00 pm	Super Session - The Making and Marketing of The Wizarding World of Harry Potter Alice Norsworthy, Executive Vice President, Marketing & Sales, Universal Orlando Resort
	5:00 pm - 6:30 pm	Mark Awards Reception Sponsored by HBO, Showtime, The Lippin Group and TVOne
	7:00 pm - 8:30 pm	Insights Opening Dinner Sponsored by Nielsen Limited to Insights Conference attendees Jason Silva, Host, Brain Games, National Geographic Channel
	9:00 pm - 12:00 am	Casino Night Party Sponsored by Vision Critical Limited to Insights Conference attendees

Monday, October 15
All educational sessions take place in the Dolphin.

	7:30 am - 5:30 pm	Registration Southern Hemisphere Foyer
	7:30 am - 9:00 am	Multichannel News Breakfast Separate registration is required
	8:00 am - 9:00 am	Continental Breakfast Sponsored by Kantar Media
	8:45 am - 10:00 am	General Session - Inspiring Productivity and Success Shawn Achor, Author of The Happiness Advantage, Good Think Inc.
	10:00 am - 10:30 am	Break Sponsored by iSky
	10:30 am - 10:45 am	General Session - The Wisdom of Crowds Brent Stinski, CEO, Media Predict
	10:45 am - 12:00 pm	General Session - Reading Their Minds Jeff Bander, President of Americas & GM, EyeTrackShop Dan Hill, President, Sensory Logic, Inc. Holly Leff-Pressman, Executive Vice President, GM, Nielsen Entertainment Shane Moon, President, Sands Research Inc.
	12:00 pm - 1:30 pm	Lunch Sponsored by ESPN
	1:30 pm - 2:00 pm	Super Session David Gregory, Moderator "Meet the Press", NBC News
	2:15 pm - 3:00 pm	General Session - The 5 Principles of TV and Second Screen Engagement Jack Wakshlag, Chief Research Officer, Turner Broadcasting Screens, Screens Everywhere Duane Varan, Chief Research Officer, Disney Media & Ad Lab
	3:00 pm - 3:45 pm	General Session - T-Minus Three Weeks Until the Election - Political Polling Sponsored by GfK Larry Rosin, Co-founder and President, Edison Research Bernard Whitman, President/CEO, Whitman Insight Strategies, LLC
	3:45 pm - 4:15 pm	Break Sponsored by iSky
	4:15 pm - 5:15 pm	General Session - The New Media Consumer – Adoption of Emerging Behaviors John Carey, Professor of Media Management, Fordham Business School Billion Dollar Lab: A Glimpse At Future Media Behaviors Alan Wurtzel, President, Research, NBC Universal Global Networks
	5:30 pm - 7:00 pm	Conference Chairs' Reception Sponsored by iN DEMAND
	7:00 pm - 9:00 pm	Dine-Arounds: "Taste of the World" at Epcot Center

Tuesday, October 16
All educational sessions take place in the Dolphin.

	7:30 am - 11:00 am	Registration Southern Hemisphere Foyer
	8:00 am - 9:00 am	Continental Breakfast Sponsored by Arris
	9:00 am - 10:15 am	Case Study Awards Sponsored by C+R Research
	10:30 am - 11:45 am	Closing Super Session - Thriving in the Cable and Media Ecosystem

subject to change