2012 CTAM Insights Conference

Breakout Sessions

General Sessions | Breakout Sessions | Face Time Sessions

Sunday, October 14
2:00 - 3:30 pm

Strategy. Creative. Success. Mark Awards Roundtables
Northern Hemisphere E-4

Learn what's behind the industry's finest marketing. These Mark Award winners, selected to present their work by the Mark Awards judges, will share their strategies, creative approaches and business results in an interactive, round-robin style session. Walk away with a tablet full of ideas to solve your next marketing challenge.

	Melissa Chambless Senior Director Turner Entertainment Marketing Program Promotion and Tune-In - Multimedia Campaign - Series Premiere (<$1MM) *FRANKLIN & BASH - WE'RE LAWYERS! – TNT*
	Charissa Chu Director, Distribution Marketing Fox Networks Affiliate Marketing - Video *Fox Networks Brand Anthem - Fox Networks*
	Gregg Fujimoto SVP Brand Strategy & Marketing Communications Time Warner Cable Brand Image and Positioning - TV Promo Enjoy Better - Time Warner Cable
	Fred Haug Marketing Director NBCUniversal TV Networks Distribution Brand Image and Positioning - Multimedia Campaign *Characters Unite Month - USA Network/NBCUniversal*
	Matthew Lederer Director, Marketing Comcast Acquisition and Upgrade Marketing - Multimedia Campaign *Comcast University – Comcast*
	Chris Meador VP, Consumer Marketing HISTORY Program Promotion and Tune-In - Multimedia Campaign Specials/Movies/Events ($1-10MM) *Civil War Sesquicentennial Campaign - HISTORY*
	Jason Mulderig Director, Cinemax Brand Marketing, Consumer Marketing Home Box Office, Inc. Program Promotion and Tune-In - Out of Home *Strike Back SuperWall - Cinemax*
	Heath Neiderer Marketing Manager C-SPAN Brand Image and Positioning - Multimedia Campaign *Campaign 2012 New Hampshire Primary - C-SPAN*
	Dana Reyngoudt Marketing Director NBCUniversal TV Networks Distribution Affiliate Marketing - Multimedia Campaign *Your Summer Solution - NBC Universal TV Networks Distribution/Hot House, Inc.*
	Adriana Rizzo Senior Director Disney & ESPN Media Networks Promotion of Non-Linear Content - Multimedia Campaign *WatchESPN Cowboy Campaign - ESPN*
	Host John Zamoiski Chairman & CEO bottlerocket marketing group

The Inside Story on Millennials
Northern Hemisphere A-1/A-2

This socially dependent generation favors consumer feedback over brand messaging as a purchasing influence more than any other generation. They communicate differently and love brands that help them express themselves uniquely. They are the most ethnically and racially diverse cohort of youth in the nation’s history with 40% being multicultural. Cultivate your next crop of viewers and customers by getting a solid grasp on their unique preferences and values.

	Chiqui Cartagena VP Corporate Marketing Univision Networks
	Katherine Wintsch Founder, The Mom Complex, SVP / Group Planning Director, The Martin Agency
	Moderator Jill Rosengard Hill Senior Vice President Frank N. Magid Associates

Moving the Needle with Social TV
Northern Hemisphere A-3/A-4

Activate fans and keep them engaged with savvy social TV strategies. Discover effective approaches that integrate compelling content and get examples of how brands are using various social media platforms to engage in the long-tail conversation.

	Sean Besser Executive Vice President of Business Development, Partnership and Strategy GetGlue
	Dustin Garis Corporate Innovator Procter & Gamble
	Adam Naide Executive Director, Marketing - Social Media Cox Communications
	Meghann Sills Elrhoul VP Client Services & Analytics Trendrr
	Moderator Mike Proulx SVP and Director of Social Media Hill Holliday

Marketing the Anytime, Anywhere Content Experience
Southern Hemisphere IV & V

“TV Everywhere” is an opportunity to create new and different customer engagement opportunities as MSOs and networks expand “TV” real estate to multiple devices. Find out who is on board with TVE, what content genres work best on which platforms, and how advertising can be part of the mix. Success depends on consumers’ understanding of this new way to consume video. Get up to speed on marketing that does and doesn’t work to steer customers to authenticate, view and return.

	Jeff Dallesandro VP, Digital Domestic Network Distribution HBO
	Ronald Lamprecht EVP, Business Development and Sales NBCUniversal Digital Distribution
	David Purdy SVP, Content Rogers Communications
	Frans Vermeulen Senior Vice President, Revenue & Strategy FreeWheel
	Moderator Mark Garner SVP, Distribution Business Development, Analytics & Marketing A+E Networks