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 A MONTHLY LOOK AT WHAT'S UP AT CTAM'S 15 CHAPTERS MARCH 2009

IN THIS ISSUE
What are the chapters up to this month?
Chapter News
Learn more about the Mark Awards and the 2009 CTAM Research Conference
A favorite CTAM moment
Snapshots from the past month

A bundle of joy

UPCOMING CHAPTER EVENTS

March 18 and 24
CTAM Midwest – Third Annual CTAM Midwest Road Show 09: “Marketing On a Lean Budget - Growing Customers In a Down Economy”

CTAM Midwest is hosting a traveling educational forum tackling hot button cable issues and their impact on markets in the Midwest. The first stop is the OCTA Conference on Wednesday, March 18 at 9:00a.m. in Columbus, OH. The second stop is the North Central Show on Tuesday, March 24 at 9:00 a.m. in Minneapolis, MN.
For more:
eclaytor@tv-one.tv

 
March 24
CTAM Europe – Non-Traditional On Demand Content
CTAM Europe presents the second installment of its On Demand webcast series which will focus on non-traditional On Demand content and free On Demand. The webcast will take place on Tuesday, March 24 from 4:00 p.m. – 5:00 p.m. CET.
For more:
audrey.hoffmann@ctameurope.com

 
March 24
CTAM West - CTAM West Leadership Summit: “Full Speed Ahead!”
The CTAM West Leadership Summit will take place on March 24 at the Loews Santa Monica Beach Hotel in Santa Monica, CA. Learn how to navigate through today’s challenging economic climate from top industry leaders.
For more:

www.ctamwest.com

March 26
CTAM Florida - “The Economy Rollercoaster and Its Effects on Cable” Webcast
Join CTAM Florida on March 26 from 12:00 p.m. – 1:00 p.m. as they explore how the current economic environment has affected viewers’ consumption and buying behaviors. Also, in this webcast, the presenters will talk about how their particular sector of the industry has been impacted.
For more:

Lavel.Brady@hsn.net

March 26
CTAM Texas - TexTAM
CTAM Texas presents TexTAM at the San Antonio Marriott Riverwalk Hotel. Panelists include: Jerry Dow, Suddenlink; Jon Gary Herrera, Time Warner Cable; Jamey Rootes, Houston Texans; Tony Speller, Comcast and Moderator, Frank Guerra, Guerra DeBerry Coody. Recognized in 2008 as the national CTAM educational event of the year, TexTAM offers participants three educational opportunities and one social mixer covering a wide range of topics.
For more:

mark.langseth@twcable.com
tonia.johnson@twcable.com
scott.pleyte@twcable.com
dnadel@hd.net

April 9 – 12
CTAM Rocky Mountains - SkiTAM
On April 9, CTAM Rocky Mountains will present the panel discussion “Do you hear an echo?” in conjunction with SkiTAM 2009. The speakers will explore the use of social networking to market products and services to the Echo Boomer Generation. Thursday-only registrations are available.
For more:

www.skitam.com
For more on the panel discussion:

sviard@altitude.tv

More events...
 
Would you like CTAM to post your chapter event? Email Lisa Jackson with your event listing, date and time.

CHAPTER NEWS

CTAM Caribbean presented “The Ten Commandments of Employee Motivation,” with moderator John Zamoiski, at the CCTA Annual Meeting. An audience of 30 heard relevant information and success stories about incentives and contests for employees and customers.
 
CTAM Louisiana kicked off the LCTA show with the panel discussion “How to Market on a Shoe String Budget.” With 37 in attendance, the discussion was lively, and very timely, as panelists provided information on how to maximize marketing efforts in the current economy. 

CTAM Washington-Baltimore convened at “The Mansion on O” in Washington, DC for its 2009 kickoff party. The event was a networking opportunity for 120 guests to establish pivotal business relationships. 

CTAM West chapter members and prospects kicked off 2009 with a bang at the annual President's Reception at the Peninsula Beverly Hills hotel garnering 112 volunteers and 150 attendees. 

CHAPTER PHOTOS

 
Click the picture to go to this month's gallery.
MEMBER BENEFITS SPOTLIGHT

Mark Awards Entry Deadline Soon!
Through the Mark Awards, CTAM offers the most prestigious competition in the industry, recognizing excellence in cable marketing. What a great way to combat the doldrums of our economic crisis by honoring outstanding marketing and boosting the morale of your staff. Get your entries in by March 24, 2009!

Research! Research! Research!
You are invited to attend CTAM’s annual Research Conference to learn how to stay on top of today’s hypercompetitive marketplace. The best research minds in the industry are always in attendance to help you understand how consumers are using technology, content and media. This is a members-only benefit.

MEET THE PRESIDENT
 Rebecca Black
Meet John Piercy, President, Mountain Cablevision and President, CTAM Canada. Here are five fun facts about John to help you get to know him better:
 
Where do you live?
I live in Mississauga, Ontario (just outside of Toronto, on Lake Ontario) with my wife and youngest daughter.

What’s your favorite vacation spot?
Being a true Canadian, I love anyplace warm in the winter. My favorite spot would be Barbados, but as a golfer, I could handle Arizona (year-round).

What is your favorite TV show?
Right now I would say “House” is my favorite show. I mainly watch it to pick up proper interpersonal skills ;).

Do you have any hidden talents?
I use to be a drummer in a variety of bands during my university days. I was never really that good at it, but I owned a large van and the bands typically required transportation – so they put up with me.

What’s your favorite CTAM moment?
That would have to be my first CTAM Canada Board of Directors meeting, when I looked around the table and realized the room was full of the “who’s who” in Canadian broadcasting and distribution – very humbling.

Hal SchlengerMEMBERS IN THE CROWD
 
Sherijo Damico, past President of CTAM Southern California (now CTAM West)

Sherijo gave birth to a beautiful boy, Samuel Harrison Damico, on December 10, 2008 at 5:30 pm. He weighed 7lbs/3oz and was 21" long at birth. Congratulations! 

Is there something special about one of your colleagues? Please email your "Members in the Crowd"
nominations to
Lisa Jackson
.

CTAM Canada | CTAM Caribbean | CTAM Carolinas |CTAM Europe | CTAM Florida | CTAM Georgia | CTAM Greater Philadelphia
CTAM Louisiana (coming soon)  | CTAM Midwest | CTAM New England |
CTAM New York
CTAM Rocky Mountains | CTAM Texas | CTAM Washington-Baltimore |CTAM West
 

CTAM: Cable & Telecommunications Association for Marketing
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p.703.549.4200 -
info@ctam.com