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| A MONTHLY LOOK AT
WHAT'S UP AT CTAM'S 15 CHAPTERS |
APRIL 2009 |
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UPCOMING CHAPTER EVENTS
April 2009
April 9 – 12
CTAM Rocky Mountains
- SkiTAM
On April 9, CTAM Rocky Mountains will present the panel
discussion “Do you hear an echo?” in conjunction with SkiTAM
2009. The speakers will explore the use of social networking to
market products and services to the Echo Boomer Generation.
Thursday-only registrations are available.
For more:
www.skitam.com
For more on the panel discussion:
sviard@altitude.tv
April 22
CTAM Europe –
Profitability Webcast
CTAM Europe presents the final installment of its
On Demand webcast series which will focus on what it will take
to acquire and maintain loyal On Demand customers’
profitability. The webcast will take place on Tuesday, April 22
from 4:00 p.m. – 5:00 p.m. CET.
Registration link for CTAM US members:
http://www.surveymonkey.com/s.aspx?sm=spNk8YevBYRNFvYzfZvN4Q_3d_3d
For more:
audrey.hoffmann@ctameurope.com
April 29
CTAM New York – How Cable
Goes To Market I & II
This two-part program offers information for both those new to
the cable industry, and updates for more experienced industry
employees. Instructors: Craig Leddy, Interactive TV Works and
Leslie Ellis, senior technology advisor for CTAM.
To register:
http://www.ctamny.com/event_HCGTM2009.htm
For more:
Jessica Carrillo -
jcarrillo@normmarshall.com
May 2009
May 19
CTAM Carolinas - 3rd
Annual Carolinas Golf Tournament
The tournament is an excellent opportunity to spend quality time
with your fellow CTAM members, including leadership from cable
operators across the Carolinas region. Tuesday, May 19, 2009 at
Birkdale Golf Club in Huntersville, NC.
To register:
http://www.ctamcarolinas.com/registration_golftournament2009.htm
For more:
Travis.Stewart@disney.espn.com
More events...
Would you like CTAM to post your chapter event? Email
Lisa Jackson with your event
listing, date and time.
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CHAPTER
NEWS
CTAM
Europe hosted the following events:
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Sessions I & II of the three part webcast
series “Demand Drivers.” Session I focused on promoting
traditional On Demand content, User Interface (UI) and
Electronic Program Guide (EPG) and the key demand drivers
that motivate your customers. The second installment focused
on non-traditional On Demand content and free On Demand.
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Four marketing tracks at the Cable Congress
in Berlin, Germany. Topics included: “Sharing a Mission –
Cable & Content on the same team”, “Connecting with the
Consumer – Moving Fast in a Competitive Market” and
“Connecting with the Customer - How to Create and Maintain a
Quality Customer Experience?” The sessions had more than 90
in attendance.
CTAM
Florida
presented a webcast on how the current economic environment is
affecting viewers’ consumption and buying behaviors. The webcast
speakers talked to 27 attendees about how their corner of our
industry has been impacted.
CTAM
Midwest
kicked off both the OCTA and the North Central shows with the
panel discussion, “Marketing with a Lean Budget.” With more than
140 in attendance, the discussion focused on the differences in
marketing cable in a down economy, and recognized that while
cable is not recession proof, it is recession resistant.
CTAM West
presented "Full Speed Ahead" at their Leadership Summit for more
than 130 attendees. A powerhouse panel of experts agreed that we
are experiencing one of the most interesting times ever.
Companies are hunkering down in order to adapt and move quickly
so that they can deliver smarter products and use this time as a
growth and customer relationship building opportunity.
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MEMBER BENEFITS SPOTLIGHT
Television, Online,
Mobile: A Deep Dive Into the Three-Screen Experience
This
study takes an in-depth look not only at what consumers are
doing across platforms (through behavioral data), but, more
importantly, at who they are, how they relate to new
technologies, and their needs states and drivers for usage of
content on various platforms - with a wealth of information that
identifies segments of the broadband population and brings them
to life for marketers and advertisers alike. These data are
critical for strategy-makers to fully understand the dynamics at
play within the marketplace as they shape new product offers.
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MEET THE PRESIDENT
Meet Chad Raub, Investment Partner, Dawn
Capital and President, CTAM
Europe. Here are five fun facts about Chad to help you get
to know him better:
Where do you live?
I live in London, England.
What is your favorite TV Show?
I enjoy documentaries by the Brit Louis Theroux, son of the
American travel writer Paul Theroux, particularly those with
American themes. I thought the recent HBO mini-series on John
Adams was superb. Unfortunately, neither is on every week, so “MadMen,”
which recently came to the UK, would have to be my current
favorite. And for those of you who haven’t seen it, there is a
great UK spy drama, called “Spooks,” which is a more realistic
version of “24.”
What is a fun fact that people may not know about you?
I am big fan of the Green Bay Packers and was once named
Cheesehead of the month.
If a movie were made about your life, which actor would
play your character?
Harrison Ford. I met him this summer over dinner at the EAA air
show in Oshkosh, Wisconsin, and I thought he was a really good
guy and not too full of himself despite his success. But ideally
a younger version of him as he has a few years on me at the
moment.
What’s your favorite CTAM moment?
What I generally like about CTAM, are the events when a great
group of talented and interesting people congregate to explore
serious issues facing the industry, but somehow always find the
time to have some fun and network too. People involved with CTAM
are very passionate, and it is great to see such committed
people learning from each other at networking events.
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 MEMBERS
IN THE CROWD
Dan Santelle,
VP Sales & Marketing, Time Warner Cable and member,
CTAM Carolinas Board
of Directors
Did you know that Dan has an identical twin, and that Dan has
twin boys himself?
Is there
something special about one of your colleagues? Please email
your "Members in the Crowd"
nominations to
Lisa Jackson.
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