A MONTHLY LOOK AT WHAT'S HAPPENING AT CTAM'S 15 CHAPTERS - APRIL 2010
Joe Higgins, Marketing Manager Advanced Services, Comcast and President, CTAM Midwest
April 8
CTAM Rocky Mountains
Join CTAM Rocky Mountains as they present
“Leaning Over The Edge? What
Do You See?”. Held in conjunction with
SkiTAM 2010 April 8 - 11, this panel will discuss Over The Top video
technology and its impact on cable companies.
Register: www.skitam.com
Location: Vail Cascade Resort
– Vail, CO
April 24
CTAM New York
Join CTAM New York’s team and
volunteer with
NYC Cares to help make New York City parks and gardens cleaner,
greener, and ready for summer. We’ll be volunteering in Fort Greene Park
in Brooklyn, NY.
Contact: Brett Leitner, HBO
Register: www.handsonnewyorkday.org
April 29
CTAM Midwest
Join CTAM Midwest for
“Meet the
Operator”, where Comcast’s Chicago Region staff will give attendees
a comprehensive look at their 2010 marketing goals and initiatives.
Location:
Comcast - Chicago Region office, Schaumburg, IL
May 6
CTAM West
Join CTAM West for an intimate “fireside chat” with Bob Gold of
Bob Gold and Associates and
Landel Hobbs, COO, Time Warner.
Contact: Lois Ehrlich, 310.784.5561 or
events@ctamwest.com
Location: The
Ritz-Carlton, Los Angeles at L.A. Live
Would you like CTAM to post your chapter event? Email Lisa Jackson with your event listing, date and time.
Want to learn more about our exciting Transactional Movies On Demand campaign? Need inspiration for your Mark Awards entries or your next marketing plan? Watch our series of 2-minute videos with Char Beales to see why you belong.
It's not just for researchers anymore. The 2010 CTAM Research & Insights Conference is for anyone looking to better understand today's evolving consumer. Find information on speakers, topics and events at ctam.com. Register today.
Did you miss the first deadline to enter your Mark Awards
submissions? No worries. You have until April 13 (next
Tuesday) to get your submissions entered for an additional $75 late
entry fee.
For your convenience, we’ve added a new feature this year to upload your
entry materials online, directly to CTAM.
Watch this short
video and find out how to save yourself time and shipping costs.
Staying In Touch
Between jobs? - Your membership keeps working for six months at no
extra charge.
If you are in transition, don’t let your CTAM membership fall through
the cracks. You may qualify for a complimentary six-month extension of
your members-only Web site access. Contact
Lisa Jackson for more information.
The discussion offered a deep examination into the challenges, risks, and opportunities posed by the “cord cutting” of consumers disconnecting their cable service for broadband-only.
The two “Cable Apprentice” final teams from the University of Denver Daniels College of Business were evaluated based on their detailed presentations and Q&A sessions. Each team was critiqued on various attributes by the celebrity judges from the cable industry including Char Beales, CTAM; Sam Howe, Time Warner Cable; and Ed Huguez, Starz Entertainment. Cable industry executive Rich Cronin was the emcee for the event.
Winning Team: Vision Forward Video - Josh Davis, Devaki Jordan and MacKenzie Roebuck-Walsh emerged victorious at this year’s competition. They received $1,500 and summer internships in cable and content companies.
If you were unable to view the TeleSeminar, you may view it in its entirety here. Please note it’s a member’s only benefit so you will be asked to enter your CTAM member login info.
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CTAM Europe produced three marketing
tracks, “Competition: Is Over the Top
the Real Threat: An Operator’s View”,
“Marketing Keynote: B2B, The Untapped
Opportunity… Or is it?” and “Marketing
Smarter: Using Resources to Gain
Subscribers and ARPU NOW,” in
conjunction with Cable Congress 2010 in
Brussels, Belgium. |
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CTAM Carolinas hosted their 2nd
Annual "Meet The Operator 2010”. It was
an opportunity to engage the Time Warner
Cable Carolinas senior executive team
with questions, including one on one
time in an intimate setting. The event
was followed by an exciting Charlotte
Bobcats basketball game. |
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CTAM Greater Philadelphia held their
annual Membership Breakfast, which
featured Charisse R. Lillie of Comcast
Corporation and Comcast Foundation, who
spoke on financial fitness for low
income men who are largely the minority
with little formal education.
Financial fitness is achieved by
providing professional interview
clothing, career development and
financial literacy services. The
chapter collected clothing for these
individuals to assist them with
long-term gainful employment. |
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CTAM Florida hosted a Webinar of
"How Cable Goes to Market I". From
the comfort of their desks, participants
experienced the ultimate cable crash
course covering cable history, players,
revenue models, technology, new products
and more! |
Meet Joe Higgins, Marketing Manager Advanced Services, Comcast and
President, CTAM Midwest. Here
are five fun facts about Joe to help you get to know him better:
Favorite TV Show?
Big Love
Decade or era that best suits your personality:
80’s all the way. John Hughes could have been my father.
Fun fact not many people know:
I was in the movie “Lucas” (1984) with the late Corey Haim. It was
filmed in my hometown of Glen Ellyn, IL and that was my summer job.
If a movie were made about your life, which actor/ actress
would play your character?
Taylor Lautner when I was younger, John Cusak now, and Betty
White as the aging me
What’s your favorite CTAM moment:
BallTam ’09. A great panel discussion and networking, then
watching the Chicago White Sox…can’t get any better than that!
Carla Lewis-Long, CTAM Carolinas president juggles multiple careers as a cable television executive, entrepreneur, wife and mother. Health issues led her to Creative Family Connections, which helped to find a wonderful surrogate to carry her baby girl Makana Elliott Long and gave her the inspiration to write her first children’s book about surrogacy.
Why I’m So Special (A book about Surrogacy) is a
story for all parents who used a surrogate to share with their young
children, to let them know just how special they are. This is a
story of hope, perseverance and lots of love.
The book will be available May 1st online at
Authorhouse.com,
barnesandnoble.com and
amazon.com.
Congratulations Carla!
We know our members are stars! Did you meet an
expert sculptor at the TeleSeminar? Did a guitar hero eat lunch with you
at The CTAM Summit? Let us know! Members in the Crowd pays tribute to
CTAM’s exceptional members. Send nominations to
Lisa Jackson.
CTAM Canada |
CTAM Caribbean |
CTAM Carolinas |
CTAM Europe |
CTAM Florida |
CTAM
Southeast
CTAM Greater Philadelphia |
CTAM Mid-South |
CTAM Midwest |
CTAM New England |
CTAM New York
CTAM Rocky Mountains |
CTAM Texas-Oklahoma |
CTAM Washington-Baltimore | CTAM West
201 North Union Street, Suite 440, Alexandria, VA
p. 703.549.4200 info@ctam.com