A MONTHLY LOOK AT WHAT'S HAPPENING AT CTAM'S 15 CHAPTERS - AUGUST 2010
Preview: This Month's "Meet the President"
“My most meaningful experience as chapter president has been partnering with my friends at NECTA for so many years to provide panels at their annual conference to educate not only the people in our industry but also legislators from across New England about all the great things our industry provides for their constituents/our customers."
Jamie Cherlin, Senior Vice President, Sales & Marketing at Argo Systems and President, CTAM New England   

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Calendar of Upcoming Events

August 12
CTAM Florida
Join CTAM Florida for Marketing to Multicultural Markets, a webcast hosted by Geoscape that will focus exclusively on the Hispanic Market in Florida. The webcast will provide a general understanding of this important market segment and look at trends within Florida.
 
Contact: Natalie Taylor or Lavel Brady
 
August 16
CTAM New England
Join the New England Chapters of CTAM and SCTE for their 12th Annual Golf Classic, which will feature a special raffle to benefit the Bill Riley & Ned Costello Memorial Funds.
 
Contact: Sarah Sarsfield, 978.299.5240
Location: Wayland Country Club – Wayland, MA
 
August 19
CTAM Rocky Mountains
Join CTAM Rocky Mountains for their Hot Topic Breakfast I – “Rebrand to Retain”, where three industry executives will talk about their rebranding initiatives and how these efforts help better position companies to retain their customers.
 
Contact: Mary Millar, 720.267.2549
Location: Comcast Cable Corporate Office – Englewood, CO
 
September 14
CTAM Mid-South
Join CTAM Mid-South for How Cable Goes to Market II.  Craig Leddy will present hot technologies and cool new products in an easy-to-understand format.  Veteran cable technology writer Leslie Ellis serves as co-instructor.
 
Contact: Deidre Laverdiere
Location: Hilton Baton Rouge – Baton Rouge, LA

Would you like CTAM to post your chapter event? Email Lisa Jackson with your event listing, date and time.

CTAM on your favorite Social Networks Two Cents in Two Minutes

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Watch how CTAM Wired gives members a new opportunity every month to interact, get information, and strengthen their competitive edge in this 2-minute video with Char Beales.
WIN A FLIP VIDEO MINOHDTM CAMCORDER

Register for the CTAM Summit by August 16 and you’ll have a chance to win a Flip Video MinoHD Camcorder.  The Summit will be held October 18 – 20 in New Orleans.  Register now and save $200 with early bird pricing.

Member Benefits Spotlight

How do almost 30,000 cable marketers filter all the cable and telecommunications news that comes across their desks?  In a single email, CTAM SmartBrief delivers the day’s most relevant industry news (goodbye multi-sourcing!).
 
CTAM SmartBrief saves you time and keeps you in-the-know. Culled from hundreds of sources, this invaluable news-scanning service hand picks the most relevant industry news and articles and packages it together with insider info from CTAM and delivers them straight to your inbox.

 It’s all free, but you have to register.

Chapter News
CTAM Washington-Baltimore hosted its annual Meet the Operator cruise in Annapolis, Maryland.  Guests networked with leaders in our local market as well as the broader industry.  “With the current economy, it is essential for people within our industry to establish and nurture networking relationships,” said Sharon Slotterback, co-president CTAM Washington-Baltimore and Business Development Manager, Comcast.
 
CTAM Southeast held an educational panel, SelecTV: A Debate on Cable’s Interactive Future, as part of Light Reading's 3rd annual Cable Next-Gen Video Strategies conference.  Panelists explained why the next 12 months will have substantial growth of iTV apps.  Brightline iTV presented case studies of recent marketing campaigns offering RFI’s, samples, or driving traffic to a microsite.
 
 
CTAM Texas-Oklahoma welcomed the state of Oklahoma into their chapter by hosting How Cable Goes to Market, instructed by Craig Leddy.  Following the course, attendees were treated to a mixer at the Oklahoma City Redhawks game where they met the CTAM Texas-Oklahoma board.
 
Meet the President

Meet Jamie Cherlin, Senior Vice President, Sales & Marketing at Argo Systems and President, CTAM New England. Here are five fun facts about Jamie to help you get to know him better:  
 
Where do you live?
Currently I live in Farmington, CT, but moving to Tampa, FL in August. Taking advantage of being empty nesters and heading to year round sun and fun! Don’t worry Char, of course I’ll become a CTAM Florida Chapter member!

Hidden talent?
Can juggle a soccer ball over 100 times

Fun fact not many people know?
Started in this crazy business selling cable door to door back in the early 80’s for Cox in San Diego. What better place to go door to door, best job ever!!

If a movie were made about your life, which actor/actress would play your character?
Danny DeVito!! Seriously, Kevin Costner. (Field of Dreams is one of my favorite movies)

What’s your favorite CTAM moment?
CTAM U. Class of 2005!!!

Members in the Crowd
We know our members are stars! Did you meet an expert sculptor at the TeleSeminar? Did a guitar hero eat lunch with you at The CTAM Summit? Let us know! Members in the Crowd pays tribute to CTAM’s exceptional members. Send nominations to Lisa Jackson.

CTAM Canada | CTAM Caribbean | CTAM Carolinas | CTAM Europe | CTAM Florida | CTAM Southeast
CTAM Greater Philadelphia | CTAM Mid-South | CTAM Midwest | CTAM New England |
CTAM New York
CTAM Rocky Mountains | CTAM Texas-Oklahoma | CTAM Washington-Baltimore | CTAM West

CTAM: Cable & Telecommunications Association for Marketing
201 North Union Street, Suite 440, Alexandria, VA
p. 703.549.4200 info@ctam.com