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 A MONTHLY LOOK AT WHAT'S UP AT CTAM'S 15 CHAPTERS SEPTEMBER 2009

IN THIS ISSUE
What are the chapters up to this month?
Chapter News
Member Benefits Spotlight
Meet the President
Snapshots From the Past Month

Members in the Crowd

Are you ready to gear up for fall activities? CTAM chapter events are just the right solution.

UPCOMING CHAPTER EVENTS

September 2009

September 15
CTAM Georgia - SeaTAM – “Catching the TV Everywhere Tidal Wave”
The third annual SeaTAM will be held at the beautiful Georgia Aquarium on Tuesday, September 15. Seth Arenstein of CableFAX will moderate a panel of speakers from Charter Communications, CISCO, Turner Broadcasting and YES Network to discuss the future of TV Everywhere. For more information, CTAM Georgia created a viral video to provide a humorous take on how you’ll benefit from attending SeaTAM

For more:
http://www.ctam-ga.com/seatam.html
.

September 16
CTAM Rocky Mountains – How Cable Goes to Market I & II
How Cable Goes to Market I & II will be taught at the Cable Center by industry analysts Leslie Ellis and Craig Leddy. “Course I” will feature cable’s history, players, trends, technology, marketing strategies and a popular case study in which attendees “launch” a cable product. The more advanced “Course II” will cover the latest technologies, competitive strategies and how cable can offer differentiated services that beat the competition.

Contact:
Steve Gravlin, Steven_Gravlin@cable.comcast.com

September 24 – 25
CTAM Europe – EuroSummit 09
The sixth annual EuroSummit will be held at the Sheraton Lisbon Hotel & Spa in Lisbon, Portugal. This innovative cable marketing event will shed light on cutting edge marketing tools, explore product trends, discuss unique networking platforms and provide invaluable insight to maintain a competitive edge.

For more:
http://eurosummit09.com/

Contact:
Audrey Hoffmann, audrey.hoffmann@ctameurope.com

October 2009

October 1 - 2
CTAM Caribbean - Sun, Sand & CTAM

As part of Sun, Sand & CTAM, the Caribbean chapter will host “Strategies & Opportunities in Maintaining Success and Relevancy for 2010 and Beyond," a day of educational sessions featuring a Caribbean operator panel at El San Juan Hotel in San Juan, Puerto Rico.

For more:
http://ctamcaribbean.com/registration_SunSand2009.htm

Contact:
Rebecca Black, 646-728-6021

October 15
CTAM Greater Philadelphia – “Radar On-Antenna Up” - Fulfilling Customer’s Unexpressed Wishes
This program is for organizations that want to take their customer service to the next level. This highly-interactive offering will focus on the important elements and subtle nuances of delivering excellent customer service, driving your brand, sensitivity to competitive advantages and better bottom line results. This event will be presented in partnership with The Ritz-Carlton Leadership Center and will be held at Comcast Corporation headquarters.

Contact:
Laurie Silverman, Laurie.Silverman@tvguide.com

Tweet Tweet!
Did you hear? Lisa Jackson, better known as lisajack1999, is Tweeting on Twitter about CTAM Chapter and CTAM National events. Follow Lisa at http://twitter.com/lisajack1999.

More events...
 
Would you like CTAM to post your chapter event? Email Lisa Jackson with your event listing, date and time.

CHAPTER NEWS

CTAM Georgia held the following events:

  • Can Facebook tweet your ROI? looked at social media and its impact on business models. The event was hosted in partnership with local NAMIC and WICT chapters and attracted more than 125 attendees. Moderator Coleman Breland of Turner Network Sales kept the dialogue lively and entertaining between panelists Denise Elsbree, Trio Media; Rhonda Lowry, Turner Broadcasting System, Inc.; Philip Manwaring, Gospel Music Channel and Scot Safon, CNN.
  • The 2009 CTAM TeleSeminar: “Understanding Viewer Multi-Screen Migration” was replayed for a group of nearly 40 at Hudson Grille. Attendees spent some time networking and discussing takeaways after the panel.

CTAM West held their second annual Charity Golf Tournament and Auction at the Tustin Ranch Golf Club. The event raised $5,000 for the Children's Hospital of Orange County and attracted 128 participants for golf and 150 for the celebratory dinner. 

CTAM Carolinas produced a session at the 2009 NCCTA Joint Summer Meeting. The panel discussed online content viewership including entitlement and authentication.  

CHAPTER PHOTOS

 
Click the picture to go to this month's gallery.
MEMBER BENEFITS SPOTLIGHT

Get better resumes!
The CTAM Job Bank is the best place to find high-level employees for your cable marketing jobs. Post your openings today!

MEET THE PRESIDENT
 Chris Defendis
Meet Chris Defendis, Account Manager, Home Box Office, Inc. and President, CTAM Midwest. Here are five fun facts about Chris to help you get to know him better:
 
Where do you live?
St. John, IN (a suburb of Chicago)

What is your favorite TV show?
My favorite show ever was “The Wire.” My favorite show right now is “True Blood” (HBO pays my mortgage, so I have to remain loyal).

Are you a cat or dog person?
Dog

What is your favorite song?
It’s a tie between “C is for Cookie,” “Elmo’s Song” or “Itsy Bitsy Spider.” I’ve got a 2 year old who requests they be sung incessantly.

What is your favorite CTAM moment?
Helping develop, organize and execute four successful BallTAM events for the Midwest Chapter. We have been able to establish it as our signature event. The latest edition was held in Chicago at US Cellular Field and was a huge success.

MEMBERS IN THE CROWD
 
Krisztina Homolay, General Manager, CTAM Europe

Matthew Zalan RossiterDid you know that Krisztina just gave birth to a son, Matthew Zalan Rossiter, on August 3? He weighed seven pounds, seven ounces and was 21 inches long.

Congratulations Krisztina and family! 

We know our members are stars! Did you meet an expert chef at the TeleSeminar? Did the next American Idol eat lunch with you at The CTAM Summit? Let us know! Members in the Crowd pays tribute to CTAM’s exceptional members. Send nominations to Lisa Jackson.

CTAM Canada | CTAM Caribbean | CTAM Carolinas |CTAM Europe | CTAM Florida | CTAM Georgia | CTAM Greater Philadelphia
CTAM Louisiana (coming soon)  | CTAM Midwest | CTAM New England |
CTAM New York
CTAM Rocky Mountains | CTAM Texas | CTAM Washington-Baltimore |CTAM West
 

CTAM: Cable & Telecommunications Association for Marketing
201 North Union Street, Suite 440 - Alexandria, VA 22314
p.703.549.4200 -
info@ctam.com