A MONTHLY LOOK AT WHAT'S HAPPENING AT CTAM'S 13 CHAPTERS - DECEMBER 2011
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At the end of 2011 CTAM’s local/regional
chapters will close their doors for the
final time after 30 years of service to
the cable industry. During
CTAM
in New York members had an
opportunity to record a short memory or
highlight from their chapter experience
at our video kiosk. Hear a few memories
shared from
Carlos Baez,
Craig Leddy and
Michael D. Smith and visit the
Cable Center online library or
www.ctam.com after December 15th to
hear more testimonials. Interested in learning more about the rich history of our chapters? Watch panel interviews with some of our chapter leaders and read this summary of our chapters’ history. |
DECEMBER
December 8
CTAM Carolinas
Join CTAM Carolinas for their
2011 Joint Holiday
Party with WICT and NAMIC, benefitting
Katies Kidz. Enjoy a festive
evening of networking and reflection while celebrating the holiday
season.
Contact: www.ctamcarolinas.com
Location: The
VanLandingham Estate – Charlotte, NC
December 8
CTAM Greater Philadelphia
Join CTAM Greater Philadelphia for their
Final Holiday Bash.
Enjoy a buffet dinner and open bar while networking with colleagues.
Visit the chapter’s website for
a list of donations to bring in support of
The Clinic,
located in the Philadelphia suburbs.
Contact: www.ctamphilly.com
Location: Beat Street –
Manayunk, PA
December 8
CTAM Rocky Mountains
Join CTAM Rocky Mountains for cocktails, fine dining, entertainment and
dancing at Movers &
Shakers. Share your memories or predictions in advance on
Facebook
and Twitter for
presentation on the Cable Center’s giant screens. All proceeds support
WICT, RMCA and NAMIC educational outreach programs.
Contact: Hannah Harris,
303.386.3442
Location: The Cable Center –
Denver, CO
December 8
CTAM Texas-Oklahoma
Join CTAM Texas-Oklahoma as they “Finish with a Flourish” at their
holiday party. They will honor the rich history of their chapter by
inviting former members and recognizing their contributions. The event
will feature a casino night and fabulous prizes!
Contact: Jacqueline Riddell
Location:
Stoneleigh Hotel – Dallas, TX
| Janet Gallent, Vice President of Strategic Research, NBC Universal, and member of the CTAM Research Committee, helped develop CTAM’s latest study, which shares insights on the preferred viewing and multitasking behaviors among younger generations, the impact of social media related to television and how they’re using media across multiple devices and platforms. Watch the short video to hear from Janet and visit www.ctam.com/generations for more findings on these generations and their lifestyles. |
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| A look back at the many member benefits in 2011. This year... |
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CTAM
Wired offered members:
- A tech round up of emerging products and services from the Consumer Electronics Show that impact cable’s business;
- Insights on how cable companies and networks are socializing their brands to elevate the consumer experience;
-
The CTAM
Insights Conference featured:
- A demonstration from Microsoft’s corporate VP on the future of interactive, living room entertainment;
- A leading authority on American youth who discussed connecting with millennials and media;
- The bi-monthly Pulse offered members insight into how tech advances with tablets and apps are defining new viewing behaviors among younger generations;
-
CTAM in New York
helped Members:
- Discover what’s connecting on connected devices;
- Learn how to transform a hit show to hit network and how to create action and loyalty;
- CTAM SmartBrief helped members stay on top of the latest news and industry trends that influence strategy and give their career a competitive edge.
Thank you for belonging to CTAM. We look forward to providing National Members with continued knowledge sharing and networking opportunities in 2012.
| CTAM New England held its 3rd Annual Day of Learning in partnership with WICT at the Boston Museum of Science. This full-day event featured case studies, roundtable discussions and panel sessions. |
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| CTAM Rocky Mountains hosted its 2nd annual Cable Interacts event to promote understanding of advanced video services, which featured a State of Interactive panel discussion and the first Daniels Interactive Competition, in which Daniels College of Business students presented launch plans for interactive cable applications. |
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| CTAM West held two events: | |
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| Kudos to all of our chapters for years of extraordinary educational events. Here’s a brief recap of each chapter’s signature event. Hats off to… |
- CTAM Canada for their panel at the Annual CCSA Conference, featuring Fred Reichheld, founder of Bain & Company’s Loyalty Practice. Fred discussed his latest book, The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer Driven World.
- CTAM Caribbean for Sun, Sand and CTAM.
- CTAM Carolinas for their panel during the NCCTA Joint Summer Meeting. Arnold Sanow spoke about “Keeping Customers for Life and Creating a WOW Customer Experience” with a focus on specific tips, tools and solutions that both cable companies and programmers can use to help with customer relations.
- CTAM Europe for EuroSummit ’11, Europe’s only cable marketing conference. This event focused on Social TV, the Connected TV, competitive branding, customer care strategies, On Demand advertising and a host of other key topics.
- CTAM Florida for the Florida Cable Forum. Seth Arenstein from CableFAX summed it up nicely on his blog.
- CTAM Greater Philadelphia for Meet the Operator on the Moshushulu, where attendees heard from Comcast executives while enjoying three hours of open bar and light hors d’oeuvres.
- CTAM Midwest for assembling a team of heavy hitters at Chicago’s U.S. Cellular Field to discuss marketing trends and effective tools used to acquire and retain customers at their popular BallTAM event.
- CTAM New England for their 3rd Annual Day of Learning featured above in chapter news.
- CTAM New York for their Cable Interacts event, where attendees viewed demos showcasing opportunities with interactive TV and other advanced services from 14 companies, including Time Warner Cable, Cablevision, HBO, ESPN, and YouTube. CTAM New York is also remembered for their highly successful Blue Ribbon Breakfasts over the years.
- CTAM Rocky Mountains for their 5th Annual Cable Apprentice, which questioned the reasons behind basic sub loss. The winners, “The OnDemandos”, presented a comprehensive solution for how Comcast West Division SVP Steve Bouchard should combat this issue.
- CTAM Southeast for SeaTAM.
- CTAM Texas-Oklahoma for TexTAM, where panelists discussed current economic trends, multichannel video trends and how over the top delivery methods are affecting the cable industry.
- CTAM Washington-Baltimore for their Meet the Operator Boat Cruise. Members networked with new leadership from Cox Virginia and Comcast in the Beltway Region over food and fun.
- CTAM West for their 7th and Final Cork ‘N Connect event featured above in chapter news.
Contact Eric Becker for more information.
CTAM Canada |
CTAM Carolinas |
CTAM Europe |
CTAM Greater Philadelphia
CTAM Midwest |
CTAM New England |
CTAM New York |
CTAM Rocky Mountains
CTAM Texas-Oklahoma |
CTAM Washington-Baltimore | CTAM West
CTAM: Cable & Telecommunications Association for Marketing
120 Waterfront St, Suite 200, National Harbor, MD 20745
p. 301.485.8900
info@ctam.com