

Printable Guidelines
CTAM has moved. Please see step #5 for our new
address and phone number.
This competition is a CTAM member benefit and only
accepts cable industry marketing. Work from telco
and satellite companies will not be accepted.
- General Rules
Entries must consist of marketing
and advertising
materials first used between March 1, 2010 and
February
28, 2011.
Entries must be received by 6:00 pm EST on Tuesday,
March 29, 2011 to qualify for the $300 per entry fee.
Extended deadline is Tuesday, April 12, at $375 per
entry fee.
Entrant must be a national or international CTAM member.
If someone other than the official CTAM member is
compiling the entry, please list them as the secondary
contact, including name, phone and email, in Step 5 on
the entry form.
An entry may be submitted in one category only.
Agencies, clients, partners, networks
and affiliates should communicate
regarding who is entering work to ensure
that duplicate entries are not
submitted. Duplicate entries
will be disqualified.
You may pull one element from a multimedia campaign and
re-enter it separately in the same category under the
appropriate single medium. Do not submit elements of a
multimedia campaign again in other categories, as they
will be eliminated from judging.
- Completing Entry Form
Fill out all seven steps on the online entry form according to
the instructions.
Each entry title must be unique. If you’re submitting
multiple entries, do not use the same title twice. Do
not enclose the title with quotation marks. Limit the
entry title characters to 35 so it will fit on your
statue.
When you hit “Continue” at the bottom of the first page
of the form, you will be directed to the Marketing
Summary. Fill in each section as described. There is a
100-word limit per section.
WARNING!
Draft your Marketing Summary in a separate Word document
first to preserve your work. On rare occasions, entry
form content has been lost due to working on one entry
for an extended time, or other computer-related
glitches. In most cases, you can cut and paste copy from
Word into the form to save time.
You may save your Summary for further editing by
clicking “Save for Later,” or you may make payment. In
either case, your entry form will be available for
editing later.
The “My Entries” page lists each entry you have saved.
You may edit your entry, delete it (before payment),
print it, upload your media or materials, and make
payment from this page.
Note: Please remember to delete any saved entries that
you’ve decided NOT to enter.
- Submitting Your Entry
Note: Do not submit media that require iPhones, iPods or
other special devices to view. We DO NOT have the
ability to view mobile apps. Send screen shots instead.
A. Multimedia Campaign Entry
Reminder: Multimedia Campaign is defined as marketing
communications or promotions unified by a common theme
or goal, containing a minimum of two, but not more than
five different integrated media.
· Submit
only one example of each medium
· Each
medium must be submitted in digital format (see #4),
with the exception of kits, premiums, magazines, and
other three-dimensional mailed materials (see #5).
Photographs are acceptable, but we recommend you submit
the actual marketing piece.
· Submit
a written translation in a Word document for Non-English
entries.
· Video
files should not include bars, tones or slates. If the
total run time of the media exceeds five minutes, submit
an edited segment no longer than two minutes total.
· See #4
for uploading and naming instructions.
B. Single Media Entry
· Submit
a minimum of one or maximum of three thematically tied
examples. Exception: If the media are part of a set that can’t be
separated to get full impact of the marketing, such as a
series of postcards that build on one another, you may
submit the full set as a unit.
· All
single media must be entered in digital format (see #4),
with the exception of kits, premiums, magazines, and
other three-dimensional mailed materials (see #5).
Photographs are acceptable, but we recommend you submit
the actual marketing piece.
· Submit
a written translation in a Word document for Non-English
entries.
· Video
files should not include bars, tones or slates. If the
total run time of the media exceeds five minutes, submit
an edited segment no longer than two minutes total.
· See #4
for uploading and naming instructions.
- Preparing Your Media for
Uploading
One file upload is permitted per entry. For entries with
multiple media (multimedia campaigns), please use ZIP,
RAR, or SITX files to pack media into a single upload.
Total upload size must not exceed 100MB.
Note: When compressing your multiple media into a single
file for upload, do not group multiple images (i.e. DM,
OOH, Print, etc.) into one photo or collage.
Please submit each medium as an individual document
within your upload file. This will ensure judging
accuracy and fairness. Label each one*.
IMPORTANT: *Label each medium with an abbreviation
of the entry title (not to exceed 20 characters),
followed by the medium. For example:
Easy Street TV Spot
Easy Street Direct Mail
Easy Street OOH
DO NOT include the following characters in your file
names:
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Types of files accepted:
Packed Files: ZIP, RAR, SITX
Video: AVI, WMV, WMA, ASF, MPEG, QT, MOV, FLV, MP4
Audio: WMA, MP3, WAV
Images (including banner ads): JPG, GIF, SWF, EPS, PDF,
PNG
Print Materials: EPS, PS, PDF, DOC, DOCX
Web Sites: URL, links embedded in a Word Document or
HTML page
Note: We encourage you to submit
video in the highest
resolution possible without exceeding the 100 MB size
limit (per entry). Videos are shown on a projection
screen and the higher the resolution, the better. Direct
any questions about video resolution/file sizes to
moustapha@ctam.com.
If you’re submitting entries with URLs or links, test to
ensure they are active. All links and URL’s must remain
active until the end of August to accommodate final
judging.
Uploading Your Media
The “My Entries” page lists each entry you have saved.
You may edit your entry, delete it (before payment),
print it, upload your media or materials, and make
payment from this page.
When you’re ready to submit your media, click “Upload.”
Use “Select” to navigate to the file on your computer,
and “Upload File” to send it. If you need to start
over, click “Clear.”
A progress meter will show you how your upload is coming
along. You can cancel your upload at any time during the
process.
Make a mistake, or leave out a file? To change,
re-load, or add a file, return to “My Entries,” click
“Upload,” and repeat the process.
To review, download, or delete your upload, click
“Manage Uploads.” A window will pop up with a list of
all the files you have uploaded and the tools to manage
them.
Note: Please remember to delete any saved entries that
you’ve decided NOT to enter
- Preparing and Shipping Exceptions (Kits, Premiums and
Other Three-Dimensional Single Media)
· Submit
two copies of each (For extremely large bulky
items – submit one)
· Pieces
measuring more than 24” X 36”, and weighing more than 15
pounds, regardless of media, will
not be accepted. In this case, upload
a digital photo (See #4)
· Submit all relevant pieces, such as
the packaging, letter and brochure,
where applicable
· Submit a written translation in a word
document for Non-English entries
· Make sure boxes are no larger than 40”
X 40” X 40”. CTAM has no loading dock
· Include one printed copy of your entry
form
· Send
to our new address:
CTAM
Attn: Mark Awards
120 Waterfront Street
Suite 200
National Harbor, MD 20745
301.485.8900
- Making Your Payment
Entry fees are $300 (late entries
are $375) regardless of division or category or medium.
The simplest method of payment is by credit card
on-line, at the time you submit each entry.
If you must pay by check, make it payable to “CTAM”.
Print a copy of your entry form and attach to check
before mailing. Multiple entries may be paid for with
the same check, but printed copies of all entry forms
must be attached to the check. Do not send checks
without documentation.
CTAM
Attn: Mark Awards
120 Waterfront Street
Suite 200
National Harbor, MD 20745
301.485.8900
- What happens after the entry is submitted?
All entries become the property of CTAM and may be
displayed at the CTAM Summit and on markawards.com.
Entries will not be returned under any circumstance. By
entering the Mark Awards competition, you agree to these
rules and guidelines.
If your entry is a finalist, the primary contact will be
notified by email mid-August and asked to fill out an
entry credit form, listing all those to be credited for
the entry. (Note: If you wish to submit your
credits (the marketing, creative and agency teams) now,
upload an additional word document with your entry, and
include names, titles, and companies. You are
allowed five marketing and five creative people who
worked on the project. These should be the primary
contributors to the success of the entry. Label the
document “Entry Credits”).
The finalists will be notified by mid-August and the
winners will be announced during the CTAM Summit in New
York, October 6th.
- Questions?
Contact
Denise Motlagh
Director of
Awards and Recognition
301.485.8911
or 301.485.8900
denise@ctam.com
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CTAM - Cable
& Telecommunications Association for Marketing
120 Waterfront Street, Suite 200 - National Harbor, MD 20745
p.301.485.8900 -
info@ctam.com |