How Entries are Judged

All Mark Award entries are judged by more than 100 of cable's finest marketing professionals during two rounds. You must be a CTAM member and work for a cable company, network or agency to serve as a judge.

The preliminary round will be held June 8-9, 2010 in Arlington, VA. Judges for this round must have a minimum of three years of cable marketing experience, and professional experience at the level of Director or equivalent. (Managers may qualify, depending on job responsibilities and industry tenure.) Of course, higher level, more experienced judges are welcome.

Interested and qualified volunteers should send an email to Moustapha Halidou.

The final round will be held in New York City on August 4-5, 2010. These judges are professionals at the Vice President level or higher, with at least five years of cable marketing experience, and serve by invitation only.

However, interested and qualified executives may inquire by sending an email to Moustapha Halidou

Judging Criteria

Each Mark Award entry is judged against a standard of excellence, rather than against the other entries. This is not a “best of” competition. Winning entries must meet or exceed a predetermined score, set annually by the Mark Awards Committee.

In both rounds, entries are judged equally on:

• Sound or innovative strategy and tactics

• Strength of creative execution against the strategy and tactics, and

• Measured results (campaigns only*).

For a detailed look at how a judge scores an entry, see the Mark Awards Scoring Grid.

*Qualitative and quantitative results are considered for campaigns only, because multiple media tactics allow for more accurate measurement than a single medium. The only exception is Direct Response Marketing, which also requires results reporting.

If you have any questions about the judging process, email the Director of Awards and Recognition  Denise Motlagh, or call 703.837.6557.