Large Cable & Other Distribution Systems

Image/Awareness - Campaign
1995 Warner Cable Image Campaign
Warner Cable of Greater Cincinnati
     
Image/Awareness – TV Commercials
TCI South Region Amnesty/Theft of Service
TCI South Region
   
Image/Awareness – Print
Want to Know More?
Continental Cablevision
   
Image/Awareness – Direct Mail
Football In-Box Direct Mail Promotion
Time Warner Cable - Full Service Network
     
Image/Awareness – Collateral
Market Trial Welcome Kit
Bell Atlantic Video Services
   
Non-Subscriber Acquisition - Campaign
Valentine Candy Heart Campaign
Time Warner Cable, Columbus Division
   
Non-Subscriber Acquisition - TV Commercials
Psychiatrist, Fall 1995 Acquisition
Chicago Cable Marketing Council
     
Non-Subscriber Acquisition - Radio
Procrastinator’s Club
Time Warner Cable - Charlotte Division
   
Non-Subscriber Acquisition - Print
It Pays to Have Cable
Post Newsweek Cable
    
Non-Subscriber Acquisition - Direct Mail
Your Ready-to-Wire
Sprint Communication Marketing, Inc.
    
Non-Subscriber Acquisition - Collateral
OptimumTV (a buyer’s guide)
Cablevision Systems Corp.
    
Subscriber Upgrade – Campaign
OptimumTV (a campaign)
Cablevision Systems Corp.
   
Subscriber Upgrade – TV Commercials
Launch Campaign
TKR Cable 
     
Subscriber Upgrade – Print
Soccer Live - El Clasico del Domingo
MULTICANAL
   
Subscriber Upgrade – Direct Mail
FSN Hat-in-Box Direct Mail Promotion.
Time Warner Cable - Full Service Network
    
Subscriber Upgrade – Collateral
OptimumTV (a gift box)
Cablevision Systems Corp.
     
Retention
Rabbit Ears
Comcast Cable Communications
    
Pay Per View/Ancillary Revenue Sources – Campaign
Bringin’ It Home Campaign: Star Trek
TCI - Corporate Marketing
    
Pay Per View/Ancillary Revenue Sources – TV Commercials
Not Available
Warner Cable - Milwaukee Division
    
Pay Per View/Ancillary Revenue Sources – Print
Tyson vs. McNeely
Warner Cable - Milwaukee Division
   
Pay Per View/Ancillary Revenue Sources – Direct Mail
Expanded Pay Per View Launch
Rogers Cablesystems Limited
    
Pay Per View/Ancillary Revenue Sources – Collateral
$.49 Sense Service Plan
Continental Cablevision
    
Program Promotion/Tune-In - Campaign
Berks County News
Time Warner Cable Eastern Pennsylvania Division
   
Program Promotion/Tune-In - TV Commercials
Two Great Reasons to Stay Home
Cox Communications
   
Program Promotion/Tune-In - Direct Mail
Foreign Film Festival
Bell Atlantic Video Services
    
Program Promotion/Tune-In - Outdoor/Transit
Midwest Sports Channel Van
Meredith Cable

Program Promotion/Tune-In - Program Guides
FSN Guide
Time Warner Cable - Full Service Network
    
Customer Service Awareness
Welcome Kit
    
Public & Community Relations
In Search of Buried Treasure
Paragon/Time Warner Communications
     
Marketing Using New Media
Paragon Cable In-Touch Guide
Paragon Cable
     
Internal Marketing Communications
The Great Cable Rep Treasure Hunt
CableRep Advertising, Cox Communications
    
Wild Card
Name Change Campaign
Cox Communications

Small Cable MSOs & Systems

Image/Awareness – Campaign
New Network Launch
Jones Communications
   
Image/Awareness – TV Commercials
Choice Campaign - Titanic
Foxtel

Image/Awareness – Outdoor/Transit
Choice Campaign
Foxtel
   
Non-Subscriber Acquisition – Campaign
One Good Reason
Western Communications
   
Non-Subscriber Acquisition – Direct Mail
Half the Picture
Videotron Communications, Ltd.
    
Subscriber Upgrade – Campaign 
Cable Plus - It’s What You Want to Watch
Sioux Falls Cable

Subscriber Upgrade – Direct Mail 
Peanuts
Videotron Communications, Ltd.

Retention 
Viewpoints
Regional Cable TV
    
Pay Per View/Ancillary Revenue Sources - Campaign 
The Entertainment Choice
InterMedia Partners
     
Best Adapted Work
All Lanes Open
Jones Communications
    
Public & Community Relations
Find Yourself In a Book
Harron Communications Corp.
     
Wild Card
CMT Channel Launch
Foxtel

Programmers/Suppliers 

Image/Awareness - Campaign
SportsCenter
ESPN, Inc.
   
Image/Awareness - TV Commercials
SportsCenter
ESPN, Inc.
     
Image/Awareness - Interstitial On-Air Promotion
It’s About Home
Home & Garden Television
    
Image/Awareness - Radio
Saturday Classics
American Movie Classics/Rainbow Programming Holdings
   
Image/Awareness – Print
Face/Nick Jr.
Nickelodeon
   
Image/Awareness – Direct Mail
Build Your Own fX Logo Postcard
fX Networks
   
Image/Awareness – Collateral
Andersonville
Turner Network Television (TNT)
     
Image/Awareness – Outdoor/Transit
There You Are
Discovery Channel

Non-Subscriber Acquisition – TV Commercials
Classified
Home Box Office
   
Non-Subscriber Acquisition – Direct Mail
Faites des heureux a Noel
Sprint Communication Marketing Inc.
   
Subscriber Upgrade – Campaign
May Phillies Offer
Prism/Sportschannel
   
Subscriber Upgrade – TV Commercials
All New
NESN - New England Sports Network
   
Subscriber Upgrade – Direct Mail
1995 Holiday Campaign - Direct Mail
The Disney Channel
    
Subscriber Upgrade – Collateral
Mo/Jose Calendar
NESN - New England Sports Network
    
Retention
Keep PASS Sports and Save!
PASS Sports

Pay Per View/Ancillary Revenue Sources - Campaign 
Friday Movie Campaign
BET Action Pay Per View
   
Pay Per View/Ancillary Revenue Sources - Direct Mail 
Monthly Product Postcards
Request Television
     
Pay Per View/Ancillary Revenue Sources - Collateral 
Point-Of-Purchase Campaign
Request Television
   
Program Promotion/Tune In – Campaign
The Tuskegee Airmen
Home Box Office
    
Program Promotion/Tune In – TV Commercials
Foreman vs. Schulz
Home Box Office
   
Program Promotion/Tune In – Interstitial On-Air Promotion
Roger & Howard - Together At Last
Nickelodeon
    
Program Promotion/Tune In – Radio
Politically Incorrect With Bill Maher, Dinner Table
Comedy Central
    
Program Promotion/Tune In – Print
Hindenburg Ad
A&E Television Networks
    
Program Promotion/Tune In – Direct Mail
The Game Remains The Same
Midwest Sports Channel
    
Program Promotion/Tune In – Collateral
The American Teacher Awards 1995
The Disney Channel
   
Program Promotion/Tune In – Outdoor/Transit
NBA on TNT Playoff 
Turner Network Television (TNT)
    
Program Promotion/Tune In – Program Guides
Screenings
Independent Film Channel/Rainbow Programming Holdings
    
Consumer Contests/Sweepstakes
MTV Invades Your Space Contest
MTV Networks
    
Public & Community Relations
Lifetime Applauds The Fight Against Breast Cancer
Lifetime Television
    
Marketing Using New Media
HBO Media Relations Winter/Spring 1996 Programming CD ROM
Home Box Office
    
Internal Marketing Communications
tv’ster
Promotion Development Group
    
Affiliate Communications - Campaigns 
Sci-Fi Channel Europe Affiliate Kit/Poster
USA Networks

Affiliate Communications - Sales Tapes
1995 Western Show SNI Image Tape
Showtime Networks
    
Affiliate Communications - Print Ads
The Herb Langley Cable Campaign
Comedy Central
    
Affiliate Communications - Direct Mail
Larry King Live 10th Anniversary VIP Direct Mail
Turner Network Sales, Inc.
    
Affiliate Communications - Collateral
LAS Slicker Media Kit
The Weather Channel
    
Trade Communications – Programmer
1995 Upfront
Lifetime Television
    
Wild Card
Nick At Nite Upfront 1995 Campaign
Nickelodeon