Gold Mark Award Winners

Division I - Domestic Distributors (U.S. & Canada)

Image/Awareness - Campaign
Watch It Your Way
Time Warner Cable
   
Image/Awareness - TV Commercials
Value/Variety Cross Channel
Century Communications
   
Image/Awareness - Direct Mail
Fresh Movies-in-Bag
Time Warner Cable’s Full Service Network
    
Image/Awareness - Outdoor/Transit
Primestar Bus
Primestar by TCI
    
Non-Subscriber Acquisition - Campaign
Animals
Metro Cable Marketing Co-Op
   
Non-Subscriber Acquisition - Direct Mail
Comcast Diner
Comcast Cable Communications
    
Non-Subscriber Acquisition - Collateral
Family Album
Time Warner Cable
       
Subscriber Upgrade - Campaign
The Ticket
Rogers Cablesystems Ltd.
    
Subscriber Upgrade - Collateral
Omnio Welcome Kit
Time Warner Cable’s Full Service Network
   
Retention
DBS Interview
Comcast Communications (formerly Scripps Howard)
   
Pay Per View/Ancillary Revenue Sources - Campaign 
Holyfield Big Card Event
MediaOne
   
Pay Per View/Ancillary Revenue Sources - TV Commercials 
Entertainment Odyssey
Cable One (formerly Post Newsweek Cable)
   
Pay Per View/Ancillary Revenue Sources - Direct Mail 
It’s Fast... Really Fast
MediaOne (formerly Continental)
    
Pay Per View/Ancillary Revenue Sources - Collateral 
Tyson vs. Holyfield Poster
Cablevision Systems Corp.
    
Pay Per View/Ancillary Revenue Sources - Interactive 
justviewit.com
Delaware Valley Cable Council - Pay Per View Committee
   
Program Promotion/Tune-In - TV Commercials
What’s On Tonight
Comcast Cable Communications, Inc.
    
Consumer Contests/Sweepstakes
In The Nick of Time Sweepstakes
MediaOne (formerly Continental)
    
Public & Community Relations
The Cox Convention Connexion
Cox Communications - San Diego
   
Customer Service Awareness
Bresnan OnTime
Bresnan Communications
     
Internal Marketing Communications
Preferred Customer Upgrade
Time Warner Communications
   
Local Ad Sales - Locally Originated
Co-Op ‘96
Time Warner CityCable Advertising
    
Wild Card
The Wedding: A Cyber Vow
Cable TV Arlington

Division II - Domestic Programmers/Suppliers (U.S. & Canada)

Image/Awareness - Campaign
Discovery Channel Experience at Coca-Cola Olympic City
Discovery Communications
    
Image/Awareness - TV Commercials
This is SportsCenter
ESPN, Inc.
    
Image/Awareness - Print
Media Kit
TV Food Network
    
Image/Awareness - Collateral
Comedy Central Premium Catalog
MTV Networks Creative Services
    
Image/Awareness - Interactive
Sci-Fi Channel: The Dominion
Sci-Fi Channel/USA Networks
   
Image/Awareness - Interstitial On-Air Promotion
Nick At Night Classic Rewinds
MTV Networks
   
Non-Subscriber Acquisition - Print
An Open Letter from Joe Mannix
Nickelodeon/ Acme Creative Group
   
Subscriber Upgrade - Campaign 
1996 Holiday Preview
Disney Channel
   
Subscriber Upgrade - TV Commercials 
Additional Outlet Story
MTV Networks
   
Subscriber Upgrade - Direct Mail 
Kids In a Candy Store
Showtime Networks
    
Retention 
HBO Yearender 1996
Home Box Office
    
Pay Per View/Ancillary Revenue Sources - TV Commercials 
1997 Request Academy Award Nominee Weekend
Request Television
   
Pay Per View/Ancillary Revenue Sources - Print 
Tyson vs. Holyfield
Showtime Event Television
    
Program Promotion/Tune-In - Campaign
TV Land Time Warp Campaign
Nick At Nite/TV Land
   
Program Promotion/Tune-In - TV Commercials
ESPN Sunday NFL Campaign
ESPN, Inc.
    
Program Promotion/Tune-In - Radio
Election Night Radio
A&E Networks
   
Program Promotion/Tune-In - Print
Melrose Place Campaign
E! Entertainment Television
    
Program Promotion/Tune-In - Interactive
Amazing Animals Web Site
Disney Channel
   
Program Promotion/Tune-In - Interstitial On-Air Promotion
Fox Sports Net Pac-10 College Basketball
Fox Sports Net
    
Program Promotion/Tune-In - Outdoor/Transit
Melrose Place Campaign
E! Entertainment Television
   
Consumer Contests/Sweepstakes
Cartoon Network’s Toy Dump
Cartoon Network
    
Public & Community Relations
Operation TNT: The Wall That Heals
Turner Network Television
    
Affiliate Communications - Sales Tapes
HBO 25th Anniversary Retrospective
Home Box Office
   
Affiliate Communications - Print Ads
They Live it Trade Campaign 
American Movie Classics
     
Affiliate Communications - Direct Mail
Scooby-Doo Mailbox
Cartoon Network
    
Affiliate Communications - Collateral
The PAK (Discovery Networks 1997 Affiliate Marketing Kit)
Discovery Communications
    
Affiliate Communications - Employee Training Materials
Training Video - As the World Churns
Home Box Office
    
Trade Communications - Programmer
Cartoon Network Holiday Gift Wrap
Cartoon Network
   
Trade Communications - Hardware
Adaptis World Tour
Scientific - Atlanta, Inc.
    
Local Ad Sales - Network Originated
Sci-Fi Local Ad Sales Launch Kit
Sci-Fi Channel/USA Networks
   
Wild Card
The Bug Hunt
Disney Channel

Division III - International Distributors

Image/Awareness - Campaign
Foxtel Kids Acquisition Campaign
FOXTEL Pty Ltd

Non-Subscriber Acquisition - Campaign
Brace Yourself Acquisition Campaign
FOXTEL Pty Ltd

Subscriber Upgrade - Campaign
Foxtel 31 Incredible Channels Promotion
FOXTEL Pty Ltd