Silver Mark Award Winners

Division I - Domestic Distributors (U.S. & Canada)

Image/Awareness - Campaign
Image Campaign - Rogers British Columbia
Rogers Cablesystems Limited  

WAVE National Rollout 
Rogers Cablesystems Ltd./Shaw Cablesystems/Western Coaxial/Cogeco Cable, Inc. 

Here Now
TKR Cable of Morris

Vive le Monde Libre 
Videotron Itee
   
Image/Awareness - TV Commercials
Cable Dancer 
Shaw Cable

Human Connection
Time Warner Communications 

Videotron’s High Speed Internet 
Videotron Communications Ltd.

Vive le Monde Libre 
Videotron Itee 
   
Image/Awareness - Direct Mail
Breaking News 
Insight Communications
   
Image/Awareness - Outdoor/Transit
Billboards on Wheels 
Paragon Cable  

We Belong Together
Time Warner Cable  
   
Non-Subscriber Acquisition - Campaign
Helping Hands Holiday Food Drive 
Jones Intercable of Oxnard 

If Only
Time Warner Cable  

Roger
Videotron Itee  
   
Non-Subscriber Acquisition - Direct Mail
Targeted Market Campaign
Time Warner Cable 
   
Subscriber Upgrade - Campaign
Tomorrow Starts Here
Time Warner Cable Eastern PA Division 
   
Subscriber Upgrade - Collateral
Uticom: The Future of Communications. . . 
Time Warner Cable, Raleigh/Durham 

Double-Up Upgrade Collateral 
TKR Cable 
    
Retention
Sam’s Satellite City II 
Comcast

Competitive DBS Campaign 
Cox Communications 

Tattoo Man DBS Competitive Campaign 
Jones Intercable 

Top Priority Loyalty Program 
MediaOne (formerly Continental) 
  
Pay Per View/Ancillary Revenue Sources - Campaign
Tyson vs. Holyfield Campaign 
Cablevision Systems 
  
Pay Per View/Ancillary Revenue Sources - Collateral
Piece of Cake
MediaOne (formerly Continental Cablevision)  

Make Waves with Videotron 
Videotron Itee 
   
Program Promotion/Tune-In - TV Commercials
VH1 Fashion Awards: Backstage Tour
Comcast  

Public & Community Relations
View Smart to Vote Smart: Cub Reporters 
MediaOne (formerly Continental Cablevision) 
    
Wild Card
The Cox Card
Cox Communications
      
SkiTAM ‘96 
CTAM of the Rocky Mountains 
    
MDU Cone
MediaOne (formerly Continental Cablevision)  
   
Save Time
Time Warner Cable  

Division II - Domestic Programmers/Suppliers (U.S. & Canada)

Image/Awareness - Campaign
More Nick
Nickelodeon  
   
Don’t Be a Tourist 
The Travel Channel 
     
Image/Awareness - Interstitial On-Air Promotion
America Undercover Anchored Image Spot 
Home Box Office 
   
Odyssey Image Campaign 
ODYSSEY 
    
Best of Showtime Boxing: Sights and Sounds
Showtime Networks  
    
Showtime Original Pictures
Showtime Networks  
    
Image/Awareness - Interactive
Cinemax Movie Matchmaker Website 
Home Box Office 
    
Image/Awareness - Collateral
USA Networks Upfront Brochure 
USA Networks 
     
Image/Awareness - Print
Trade Advertising Campaign 
Home & Garden Television 
     
More Than Expected 
Home Box Office 
    
NewSport Trade Campaign: Horse/Strongman
NewSport  
   
Clues Media Kits 
Nickelodeon 
    
Image/Awareness - TV Commercials
Cartoon Network Image Campaign
Cartoon Network  
     
Women’s NCAA Basketball
ESPN  
   
Chimps 
Home Box Office 
   
QVC’s Q-Check TV Campaign
QVC  
    
Local Ad Sales - Network Originated
Local Ad Sales Kit
Home & Garden Television  
    
Program In A Box 
TV Food Network 
    
Growing Your Business Through Advertising 
Sci-Fi Channel 
   
USA Video Greeting Cards
USA Networks  
   
Trade Communications - Programmer
CMT/Music Industry Working In Tandem
Group W Satellite Communications  
   
TCA Materials
Home & Garden Television  
    
HBO Media Relations Programming CD ROM
Home Box Office  
     
QVC 1996 Corporate Brochure 
QVC 
        
Affiliate Communications - Collateral
Animal Planet Launch Kit 
Discovery Communications 
   
Encore Thematic Mailings 
Encore 
      
HBO/MAX Welcome Kit 
Home Box Office 
    
CNN/SI Launch Kit 
Turner Network Sales 
     
Affiliate Communications - Direct Mail
We Want Cartoon Network AOL Postcard Program 
Cartoon Network 
    
Mr. Foam Head 
Knowledge TV 
    
Romance Classics Sports Balls 
Romance Classics/Rainbow
    
CNNfn.com Direct Mailer 
Turner Network Sales 
   
Affiliate Communications - Print Ads
Encore Movie Networks Theme Channels
Encore 
   
We Can Help - Cable Trade Campaign 
The Golf Channel
     
CNN/SI Pre-Launch 
Turner Network Sales 
    
TBS 1996 Trade Advertising 
Turner Network Sales 
    
Affiliate Communications - Sales Tapes
Corporate Sales Tape 
Home & Garden Television 
   
HBO America Undercover  
Home Box Office 
    
The TV Land Big Tape 
Nickelodeon/Acme Creative Group 
    
Big Bang Golf 
The Golf Channel  
   
Public & Community Relations
Nathan Lane Film Preservation 
AMC/Rainbow 
   
HBO: Diversity in Programming 
Home Box Office 
    
Erase The Hate PSAs 
USA Networks 
   
Consumer Contests/Sweepstakes
Shark Week: Mark of the Shark Watch ‘n Win Game 
Discovery Communications 
   
Dream Home Giveaway Materials 
Home & Garden Television 
    
U-Host Nick In the Afternoon Sweepstakes
Nickelodeon 
     
Back To The Future Contest 
TBS Superstation

Program Promotion/Tune-In - Campaign
Shark Week 
Discovery Communications 
     
Arli$$ 
Home Box Office 
   
Gotti Campaign 
Home Box Office 
   
If These Walls Could Talk 
Home Box Office 

Program Promotion/Tune-In - Outdoor/Transit
Gotti Outdoor
Home Box Office  
   
Program Promotion/Tune-In - Interstitial On-Air Promotion
Spotlight Campaign 
FX Networks 
    
Sidney Poitier On-Camera: Mandela & deKlerk 
Showtime Networks 
    
Bastard Out of Carolina Promo 
Showtime Networks 
   
WAM! Goes to Washington 
WAM! America’s Kidz Network 
   
Program Promotion/Tune-In - Interactive
The 101 Canine Countdown Web Site
Disney Channel  
   
Program Promotion/Tune-In - Print
Dexter’s Laboratory Door Hanger
Cartoon Network  
   
Mystery Science Theater 3000
USA Networks  
   
Program Promotion/Tune-In - Radio
Investigative Reports 
A&E Networks 
   
Sci-Trek: Skyscraper at Sea 
Discovery Communications 
   
A Kill For A Kill Radio Spot 
Home Box Office 
   
Sunday Night Block
USA Networks  
    
Program Promotion/Tune-In - TV Commercials
Shark Week - Olympic Tease 
Discovery Communications 
   
Crime of the Century 
Home Box Office 
   
Star of the Month - Humphrey Bogart 
Turner Classic Movies 
    
Star of the Month - Fred Astaire 
Turner Classic Movies 
     
Pay Per View/Ancillary Revenue Sources - TV Commercials 
All Day Movie Ticket On Air Spots
Request Television  
    
Retention 
HBO Summer Campaign May 1996 
Home Box Office 

Subscriber Upgrade - Campaign
Take Two 
Home Box Office 
   
Additional Outlet Story 
MTV Networks 
     
Subscriber Upgrade - Direct Mail
Combinaison Chaude pour l’Hiver (Warm Combo for Winter) 
Canal Indigo PPV 
   
Cinemax Seven Direct Mail
Home Box Office 
   
Subscriber Upgrade - TV Commercials
NESN Spell It With Me 
New England Sports Network 
   
Showtime Black History Month Promotion
Showtime Networks  

Wild Card
Babe - The Trade Pig 
Encore
     
International Channel Letters Book 
International Channel
     
Snow Family Holiday 
International Family Entertainment 
    
Romance Booth 
Romance Classics/Rainbow Programming 

Division III - International Distributors

Image/Awareness - Campaign
I Haven’t Seen That One
Net Sat Services LTDA 

Non-Subscriber Acquisition - Campaign
Sky First 
British Sky Broadcasting 
   
Braveheart Acquisition Campaign 
Foxtel Pty Ltd