Gold Mark Award Winners

  
Division I - Domestic Distributors (U.S. & Canada)

Image/Awareness - Campaign 
Programmer For A Day 
Jones Intercable/Albuquerque

Image/Awareness - Print 
Community Values Report 
Suburban Cable

Image/Awareness - Collateral 
New Customer Install Packet 
Time Warner Communications

Non-Subscriber Acquisition - Campaign 
Make A Wish 
Time Warner Cable - Milwaukee

Non-Subscriber Acquisition - TV Commercials
Therapy Campaign 
Metro Cable Marketing Co-op

Non-Subscriber Acquisition - Collateral 
New Build Program 
TCI/Portland Region

Non-Subscriber Acquisition - Direct Mail 
There's More To Life Than Barney, Time To Win & MetroChoice Employee Training Kit
Time Warner Cable

Subscriber Upgrade - Campaign 
Channel Up Campaign 
Shaw Communications

Subscriber Upgrade - TV Commercials  
Change the World 
MediaOne

PPV/Ancillary Revenue Sources - Campaign 
Introducing Road Runner 
Time Warner Cable/Road Runner

PPV/Ancillary Revenue Sources - TV Commercials 
It's Right Here Campaign 
Tele-Communications, Inc.

PPV/Ancillary Revenue Sources - Collateral
Road Runner Kiosks 
Road Runner

PPV/Ancillary Revenue Sources - Direct Mail
Pay-Per-Chew 
Charter Communications

Program Promotion/Tune-In - Campaign 
Canal Indigo's 1st Anniversary 
Canal Indigo

Program Promotion/Tune-In - TV Commercials
San Diego Padres Image Spots 
Cox Communications - San Diego

Retention - Any Medium 
The Apology Cable 
ONE

Local Ad Sales - Locally Originated 
How to Reach the Cable Generation Media Kit 
Bay Cable Advertising

Customer Service Awareness - Any Medium 
Peep Hole/On-Time Guarantee 
Bend Cable

Division II - Programmers/Suppliers (U.S. & Canada) 

Image/Awareness - Campaign 
1997 Advertising Campaign 
The Weather Channel

Image/Awareness - Print 
Branding - Ellis Island, Empire State Building, Pompeii and Next Stop Campaign
The History Channel

Image/Awareness - TV Commercials 
Discovery Kids Image Television Spots 
Discovery Kids/Discovery Networks US

Image/Awareness - Interstitial On-Air Promotion 
TV Land's Twip, The Pages, VH1 Save the Music Affiliate Campaign Kit, Nick at Nite Upfront Tape 1997
TV Land

Image/Awareness - Radio 
Cinemax: When Things Blow Up
Cinemax

Image/Awareness - Collateral
Discovery Communications, Inc. Overview
Discovery Communications, Inc.

Non-Subscriber Acquisition - Campaign 
How Good Can Television Be 
Ovation - The Arts Network

Non-Subscriber Acquisition - Direct Mail 
InfoKit 
Home Box Office, Inc.

Non-Subscriber Acquisition - TV Commercials
There's No Place Like Movie Heaven TV Commercials
Turner Classic Movies

Subscriber Upgrade - Campaign 
The Elite Movie Seat Campaign 
Encore Media Group

Subscriber Upgrade - TV Commercials
Showtime Launch for Primestar Spots 
Showtime Networks

PPV/Ancillary Revenue Sources - Campaign 
Scream (Pay-Per-View Promotion) 
Buena Vista Television

PPV/Ancillary Revenue Sources - TV Commercials 
Oh! Oscar, 7pm Family Movie Promos & From the Earth to the Moon Featurette
TVKO

PPV/Ancillary Revenue Sources - Direct Mail
Request/ Prime Cinema Monthly Genre Postcard Program 
Request Television, Inc.

Program Promotion/Tune-In - Campaign 
Buffalo Soldiers Campaign 
Turner Network Television

Program Promotion/Tune-In - Radio
Holyfield vs. Tyson II 
Showtime Sports and Event Programming

Program Promotion/Tune-In - Collateral 
Titanic: Untold Stories and Discovery News Phone Kiosk 
Discovery Channel

Program Promotion/Tune-In - Print
Biography of the Year Pinwheel 
A&E Television Networks

Local Ad Sales - Network Originated 
Shopping Mall Kit 
E! Entertainment Television

Trade Communications - Programmer 
Holiday Card & Holiday Programming Direct Mail 
Home & Garden Television

Consumer Contests/Sweepstakes - Any Medium 
Great Crate Contest & Cartoon Network New Series Ice Cream Mailer 
Cartoon Network

Public & Community Relations - Any Medium 
1997 Lifetime Applauds The Fight Against Breast Cancer 
Lifetime Television

Affiliate Communications - Collateral, Premiums & Others 
Welcome to The Fifties 
The History Channel

Affiliate Communications - Print Ads 
Launch the Next Generation 
MuchMusic USA

Wild Card - Any Medium 
DIVA Mobile Demonstration Unit, a.k.a. "The Truck"
DIVA Systems Corp

Division III - International Distributors 

Image/Awareness - Campaign 
I Want My FOXTEL, The Big Picture, Go Beyond & A Royal Audience
FOXTEL

Non-Subscriber Acquisition - Campaign 
Artur Alvim 
Net Sao Paulo - TV A CABO

Division IV - International Programmers 

Image/Awareness - Campaign  
National Geographic Channel Launch 
National Geographic Channels Worldwide