Silver Mark Award Winners

Division I - Domestic Distributors (U.S. & Canada)

Image/Awareness - Print
On - The Official Magazine of DirecTV Sports 
DIRECTV, Inc.

Image/Awareness - Collateral
Road Runner Box Office 
Road Runner

Non-Subscriber Acquisition - Campaign 
Paragon Zen 
Paragon, A Time Warner Company

Street Ball 
Tele-Communications, Inc.

Every Child Counts 
Time Warner Cable

Non-Subscriber Acquisition - Direct Mail
Best Things In Life Are Free 
Time Warner Cable

Infoseekers 
Time Warner Cable

Cable Times 
Time Warner Cable - Austin

No Strings Attached Campaign 
Time Warner Cable - Milwaukee

Subscriber Upgrade - Campaign 
MetroChoice Launch 
Time Warner Cable

Subscriber Upgrade - TV Commercials
Digital TV - Join the Revolution 
Cox Communications

PPV/Ancillary Revenue Sources - Campaign 
Power Link Campaign 
Adelphia Communications, Inc.

Holyfield vs. Tyson II 
Cablevision Systems Corp.

Phoenix Suns Season Package Pay-Per-View Campaign 
Cox Communications

PPV/Ancillary Revenue Sources - TV Commercials
Power Link, Blue, Gray & Holiday TV 
Adelphia Communications, Inc.

Don and Mike's Sex, Pies and Videotape
Media General Cable

Galaxy Tune In Promotions 
Pacific Bell Video Services

You Don't Have To Take It Anymore! 
Road Runner

PPV/Ancillary Revenue Sources - Direct Mail
Internet Access Direct Mailer 
Adelphia Communications, Inc.

The World is Full of Questions 
MediaOne Midwest Region

First There Was David-Now There's David & Duncan 
Paragon, A Time Warner Company

Program Promotion/Tune-In - Campaign 
Double Feature Christmas Campaign 
Canal Indigo

Customer Service Awareness - Any Medium 
Going the Distance for the Customer 
Bresnan Communications

Customer Service Awareness - Any Medium
Expect the Best Campaign 
Cox Communications

Typewalker, Note of Apology & Whole House
Prime Cable

Internal Marketing Communications - Any Medium 
Graphics Standards Guidelines 
Cox Communications

Super Tech 
Time Warner Communications Rochester Division

Retention - Any Medium 
No Thanks, I'll Keep My Cable
Delaware Valley Cable Council

Grass is Greener/House to House 
Tele-Communications, Inc.

Division II - Programmers/Suppliers (U.S. & Canada)

Image/Awareness - Campaign 
Animal Planet Image Campaign
Discovery Animal Planet

Discovery Kids Image Campaign 
Discovery Kids/Discovery Networks US

Never Done Doin' Nickelodeon 
Nickelodeon

Sunday Night NFL on TNT 1997 Marketing Campaign 
Turner Network Television

Image/Awareness - TV Commercials 
Fire the CIA, Hire CNN
CNN

Major League Soccer 
ESPN

This is SportsCenter 
ESPN

Positioning TV Spots 
USA Network

Image/Awareness - Print 
Biography Image 
A&E Television Network

Discovery Kids Comics 
Discovery Kids/Discovery Networks

American Sports Classics - Larry Doby Ad 
Rainbow Sports US

No Limits Print Ads (Blue Lady, Grand Canyon)
Showtime Networks

Image/Awareness - Outdoor/Transit
Billion Dollar Brand Train 
HBO

American Movie Classics Film Noir Los Angeles Billboard 
American Movie Classics/Rainbow Media

Image/Awareness - Interstitial On-Air Promotion
Independent Film Channel Holiday Spots 
Bravo/Rainbow Media

25th Anniversary Spots 
Home Box Office

'97 Year-End Spot 
Home Box Office

Nickelodeon Promise: Nick is Everyday 
Nickelodeon

Image/Awareness - Collateral
Mini Launch Kit 
Sci-Fi Channel

NO LIMITS Point-of-Sale Launch Kit 
Showtime Networks

Non-Subscriber Acquisition - Campaign 
1997 Hispanic Heritage Month Campaign 
Home Box Office

Non-Subscriber Acquisition - TV Commercials
Garth Brooks Acquisition Television 
Home Box Office

Subscriber Upgrade - Campaign 
Spotlight on HBO Originals 
Home Box Office

Beware of Dog Spring '97 Acquisition Campaign
NESN

Showtime Launch on PRIMESTAR 
Showtime Networks

Subscriber Upgrade - TV Commercials 
Showtime Multibrand Spot 
Showtime Networks

PPV/Ancillary Revenue Sources - Campaign 
Ransom (Pay-Per-View Promotion) 
Buena Vista Television

Liar Liar Lie-off Marketing Campaign 
Universal Studios Pay Per View

Pernell Whitaker vs. Oscar De La Hoya - Pound For Pound 
TVKO

Program Promotion/Tune-In - Campaign 
Dive-In Theater 
Cartoon Network

South Park Tune In Campaign
Comedy Central

Nickelodeon 3-D Nogglevision Campaign 
Nickelodeon

Dumb and Dumber 
TBS Superstation

Program Promotion/Tune-In - TV Commercials  
E! News Daily: A Day in the Life 
E! Entertainment Television

MLB Tune-In Promotion - Best of the Bigs 
Fox Sports Net

Jerry Maguire No Limits Spots 
Showtime Networks

It's Your Thing 
The Learning Channel

Program Promotion/Tune-In - Interstitial On-Air Promotion
Hey Arnold New Season 
Nickelodeon

Dinner And A Movie 
TBS Superstation

Behind the Scenes 
Turner Network Television

TNT Big Premiere - Corinna, Corinna
Turner Network Television

Program Promotion/Tune-In - Print
Attention Shoppers 
A&E Television Network

Titanic: Anatomy of a Disaster Evidence
Discovery Channel

Titanic: Untold Stories 
Discovery Channel

ARLI$$ 
Home Box Office

Program Promotion/Tune-In - Outdoor/Transit   
Choppers On Patrol Outdoor/Transit 
Discovery Channel

Prince Naseem Hamed Outdoor 
Home Box Office

Program Promotion/Tune-In - Radio   
Biography of the Year Radio 
A&E Television Network

Consumer Contests/Sweepstakes - Any Medium 
A&E Biography Tenth Anniversary Sweepstakes 
A&E Television Network

Create Story Magic 
Disney Channel

LeAnn Rimes Ring & Sing Instant Win 
Disney Channel

Coast to Coast Search For A Host 
Game Show Network

Public & Community Relations - Any Medium 
Cable Anti-Theft Task Force On-Air Television Spots 
Cable Anti-Theft Task Force

Animate Your World Classroom Kit 
Cartoon Network

Ultimate Invention Community Relations Campaign 
Discovery Networks

The Big Help 1997 
Nickelodeon

Affiliate Communications - Collateral, Premiums & Others
1998 Animal Planet Launch Kit 
Discovery Communications

Sci-Fi Channel NCTA Linetecular Cards 
Sci-Fi Channel

1st Quarter 1998 Sell-In Kit & Interactive Affiliate Planner 
Showtime Networks

The Suite, from MTV and VH1 Sales Premium
The Suite, from MTV and VH1

Affiliate Communications - Print Ads 
Animal Planet Subscriber Growth Mini-Trade Ad Campaign 
Discovery Communications

TV Land Ads 
TV Land

Affiliate Communications - Direct Mail
Animal Planet Chow Direct Mail 
Discovery Networks

Direct Mail-Romance World Series Mailing 
Romance Classics/Rainbow Media

Ever Wonder? - Direct Mail 
Sci-Fi Channel

Turner Classic Movies Branding Direct Mail 
Turner Classic Movies

Affiliate Communications - Sales Tapes
1997 Affiliate Sales Tape 
Food Network

Romance Classics Clueless Guy
Romance Classics/Rainbow Media

Internal Marketing Communications - Any Medium 
Discovery Now Magazine
Discovery Communications, Inc

HBO: The Motion Picture 
Home Box Office

2nd Half 1997 Marketing Planner 
Home Box Office, Inc.

Local Ad Sales - Network Originated 
1998 Local Ad Sales Monthly Kit 
Discovery Networks

Local Ad Sales Pocket Reference Guide- 1998 
Discovery Networks

Trade Communications - Programmer 
New Orleans Taxi Tops 
Comedy Central

Discovery Networks Upfront Video 
Tim Miller Entertainment

CNET Brochure 
USA Networks

Grand Slam Tennis Brochure 
USA Network

Wild Card - Any Medium 
The Discovery Channel Image Campaign 
Discovery Channel

STARZ! presents Poppin' Nutty 
Encore Media Group

Tap-Online 
Turner Network Sales

100 Greatest Episodes 
TV Land
 

Division IV - International Programmers 

Image/Awareness - Campaign
Scooby-Doo Tour - Cartoon Network 
Turner Entertainment Networks International

Image/Awareness - TV Commercials 
Non-Violent 
Cartoon Network Latin America

Discovery 
FOXTEL

Movie Popcorn Pack 
FOXTEL

National Geographic Channel Launch 
National Geographic Channels Worldwide

Trade Communications - Campaign 
1997 Discovery Channel International Image Collateral 
Discovery Channel

Shark Week 
Discovery Channel