Gold Mark Award Winners

Division I - Operators

Image/Awareness - TV Commercials
The New York Interconnect: The Way Advertising Works
The Rainbow Agency

Image/Awareness - Collateral
AT&T Brand Transition 
AT&T Broadband

Image/Awareness - All Other Media
Do What You Do, Better 
Cable Atlantic Inc

Non-Subscriber Acquisition - TV Commercials
Metro Cable Marketing Co-op Mom Campaign 
MK Advertising

Non-Subscriber Acquisition - Direct Mail
MediaOne-O-One College Mailer 
MediaOne

Retention - Any Medium
It's Smarter Anti-DBS Advertising Campaign 
AT&T Broadband

Program Promotion/Tune-In - All Other Media
Passing Glory 
Comcast Corporation

New Product Launch - Campaign
S&D Direct-Company Launch 
Sadler & Dorchester

New Product Launch - TV Commercials
MORE Campaign
Cox Communications

Public & Community Relations - Any Medium
Child Abuse Prevention Program PSA Hurt
Time Warner City Cable Advertising

Internal Marketing Communications - Any Medium
Competitive Edge 
MediaOne

Wild Card - Any Medium
MediaOne's Member - Get-A-Member Promotion -The Sopranos 
Eclipse Marketing Services Inc

Quantum Leap Award - Any Medium
You Get, You Keep, We Pay Campaign
AT&T Broadband

Guerrilla Marketer Award - Any Medium
Make Your AOL Really Fly 
Cox Communications

Division II-Programmers

Image/Awareness - Campaign
Times Change 
MTV Networks

Image/Awareness - TV Commercials
Nickelodeon Nation Anthem 
MTV Networks

Image/Awareness - Collateral
Noggin Art Kit 
MTV Networks

Image/Awareness - Print
Turner South Seed Packets 
Turner Broadcasting System

Image/Awareness - Interstitial On-Air Promotion
IFC's Boris Spots 
Rainbow Media Holdings Inc

Image/Awareness - Internet/World Wide Web
Another Great Reason... a. Directions, b. First on Lifeboats, c. Handbags 
Oxygen Media Inc

Image/Awareness - All Other Media
Brush Up on Your Classics
Turner Classic Movies

Non-Subscriber Acquisition - Campaign
DIRECTV & Cartoon Network Flintstones Family Funpack 
Turner Broadcasting System

Subscriber Upgrade - All Other Media
Free Preview: Behind the Scenes 
Sundance Channel

PPV/Ancillary/Revenue Sources - Campaign
Stepmom: Capture the Memories 
Columbia TriStar International Television

PPV/Ancillary/Revenue Sources - All Other Media
Oscar de la Hoya vs. Felix Trinidad-Fight of the Millennium
Time Warner Sports/TVKO

Program Promotion/Tune-In - Campaign
The Sopranos Off Channel Marketing 
HBO

Program Promotion/Tune-In - TV Commercials: Single Event/Single Episode
Bonanno Alley Tease 
Showtime Networks

Program Promotion/Tune-In - TV Commercials: Continuing Series
It's More Than Just a Game Campaign
Madison Square Garden Network

Program Promotion/Tune-In - TV Commercials: Movie
Horatio Hornblower 
A&E Television Networks

Program Promotion/Tune-In - Print Ads
Saving Private Ryan 
HBO

Program Promotion/Tune-In - Interstitial On-Air Promotion
Family NANE 
MTV Networks

Web Site Promotion - Any Medium
TV Land.com 
MTV Networks

Online Marketing - Internet/World Wide Web
South Park 
Comedy Central

New Product Launch - TV Commercials
I Am Baby 
Oxygen Media Inc

New Product Launch - All Other Media
DIY Kit 
Scripps Networks

Consumer Contests/Sweepstakes - Any Medium
Win Tony Curtis for a Day Contest 
Turner Classic Movies

Public & Community Relations - Any Medium
Choices and Consequences Brochure and Sales Tape 
Court TV

Internal Marketing Communications - Any Medium
SAMCON Open and Close 
HBO

Local Ad Sales - Network Originated
Discovery Upfront 
Tim Miller Entertainment

Affiliate Communications - Campaign
TMC Trade Campaign 1999 
Showtime Networks

Affiliate Communications - Collateral, Premiums & Others
Inquizition Kit 
Game Show Network

Affiliate Communications - Print Ads
Health Linticular and Single Page Ad 
Discovery Communications

Affiliate Communications - Direct Mail
Focus Group In A Box 
A&E Television Networks

Affiliate Communications - Employee Training Initiatives
The Sopranos Point-of-Sale Training Initiative 
HBO

Trade Communications - Programmer
VH1 Holiday Gift 2000 
MTV Networks

Trade Communications - Technology Company
Mission Impossible, Direct Mailer 
Motorola Broadband Communications Services

Wild Card - Any Medium
TimeLab 2000 
SMASH Advertising