Silver Mark Award Winners

Division I - Operators

Image/Awareness - Collateral
1999 Products & Services Guide 
Shaw Cablesystems G.P.

Non-Subscriber Acquisition - TV Commercials
Adelphia Long Distance 8 cents TV 
Adelphia Cable Communications

Holiday TV 
AT&T Broadband

Non-Subscriber Acquisition - Direct Mail
Century June 1999 Picture Perfect Acquisition Direct Mail 
Adelphia Cable Communications

Road Runner CD-ROM Mailer 
Time Warner Cable - San Diego

New Product Launch - TV Commercials
Prime Digital Cable and Prime @Home 
Prime Cable Chicago

Public and Community Relations - Any Medium
World Aids Day 
Comcast Corporation

Internal Marketing Communications - Any Medium
What's New @ Cox 
Cox Communications

Non-Subscriber Acquisition - Direct Mail
Century June 1999 Picture Perfect Acquisition Direct Mail 
Adelphia Cable Communications

Public & Community Relations - Any Medium
What's New @ Cox
Cox Communications

Wild Card - Any Medium
Adelphia Connections Area 
Adelphia Cable Communications

Division II-Programmers

Image/Awareness - TV Commercials
ESPN Classic Old School 
ESPN

HBO Conspiracy 
HBO

Nickelodeon Nation Houseparty 
MTV Networks

Another Great Reason... 
Oxygen Media Inc

Image/Awareness - Collateral
Noggin Etch-a-Sketch 
MTV Networks

Image/Awareness - Print
Turner South Holiday Card 
Turner Broadcasting System

Image/Awareness - Interstitial On-Air Promotion
No Pants Dance 
Disney Channel

HBO Spelling 
HBO

Original Pictures Image 
Showtime Networks

Image/Awareness - All Other Media
THC Spectacular Sign 
The History Channel

Western Show '99 Sales Tape 
MTV Networks

Non-Subscriber Acquisition - Campaign
Comcast Cable Baltimore Acquisition Campaign 
Court TV

Sopranos Acquisition Campaign 
HBO

PPV/Ancillary/Revenue Sources - Campaign
Unwrap the Mummy Online Sweepstakes 
Universal Television & Network Group

PPV/Ancillary/Revenue Sources - All Other Media
The Challenge-Oscar De la Hoya vs. Ike Quartey 
Time Warner Sports/TVKO

Program Promotion/Tune-In - Campaign
Horatio Hornblower 
A&E Television Networks

Small Vices 
A&E Television Networks

Titanic 
HBO

First Daughter 
TBS Superstation

Program Promotion/Tune-In - TV Commercials: Single Event/Single Episode
Body Story Television 
Discovery Communications

Planet Safari: Wild at Heart 
Discovery Communications

Beggars and Choosers: Restaurant #1 
Showtime Networks

Death of a Salesman Launch 
Showtime Networks 

Program Promotion/Tune-In - TV Commercials: Continuing Series
Design at Nine 
Home & Garden Television Network

Behind The Music (Partridge Family; TLC; Donny & Marie) 
MTV Networks

Program Promotion/Tune-In - TV Commercials: Movie
RKO 281 
HBO

The Passion of Ayn Rand Promo 
Showtime Networks

Halloween To Die For 
TBS Superstation

Scream 2 
Showtime Networks

Program Promotion/Tune-In - Print
JFK Tribute Campaign Print 
A&E Television Networks

Amazing Destinations What is the Color of Your World
Discovery Communications

100 Greatest Songs 
MTV Networks

Program Promotion/Tune-In - Interstitial On-Air Promotion
HBO RKO 281 Newsreel 
HBO

Before They Went Down With The Ship Marathon 
Showtime Networks

Real Time with Andy Kindler-Rocky
Turner Network Television

Star of the Month 
Turner Classic Movies

Web Site Promotion - Any Medium
WWWedding 
AMC/Romance Classics 

Shark Week Online Education 
Discovery Communications

Headbuzzers 
MTV Networks

Online Marketing - Internet/World Wide Web
Winter Solstice Enhanced Email 
A&E Television Networks

Cyber Bond Enhanced TV Event 
TBS Superstation

Consumer Contests/Sweepstakes - Any Medium
A Walk in Your Shoes 
MTV Networks

Sweepstakes: Rolling Stones 
MTV Networks

Public & Community Relations - Any Medium
Just Ask George/The Crossing Challenge School Programs 
A&E Television Networks

Animal Planet ZooVenture Road Show
Discovery Communications

Internal Marketing Communications - Any Medium
The History Channel Brand Bible 
The History Channel

The Pages 
MTV Networks

The Pages Online 
MTV Networks

Local Ad Sales - Network Originated
2000 Local Ad Sales Monthly Kit 
Discovery Networks

Discovery Kids on Camera 
Discovery Networks

Local Advertiser Solicitation Spots 
Discovery Networks

Bravo Local Ad Sales 
Rainbow Media Holdings Inc

Affiliate Communications - Campaign
Black Experience on Showtime Campaign 
Showtime Networks

Affiliate Communications - Collateral, Premiums & Others
Affiliate Support Materials 
Discovery Networks

Burt Luddin's Love Buffet Kit 
Game Show Network

The Sopranos Pasta and Sauce 
HBO

MTV's Fight For Your Rights: Take A Stand Against Violence 
MTV Networks

Affiliate Communications - Print Ads
Prison Bar Ad 
Court TV

HGTV Grass, Roof, Bed & Tub Ads
Scripps Networks

Affiliate Communications - Direct Mail
TLC Senses Direct Mail 
Discovery Networks

Hollywood Heavyweights Boxing Bags 
Turner Classic Movies

Affiliate Communications - Employee Training Initiatives
Sky Sports-Use Your Niblick 
Kilvington Leith Marketing

Affiliate Training Tape 
Showtime Networks

Primestar by DirecTV CCP Intranet Site
Showtime Networks

Showcase Magazine 
Showtime Networks

Trade Communications - Programmer
Holiday Gift Cards 
Lifetime Television

TV Land Media Buyers Tape 
MTV Networks

VH1 '99 Upfront Gift 
MTV Networks

Holiday Train Kit 
Scripps Networks