Division I - Domestic Distributors (U.S. & Canada)

GOLD WINNERS

OPERATORS, DISTRIBUTORS AND THEIR AGENCIES

Image Awareness - Campaign
Bridges
Charter Communications

Image Awareness - TV Commercials
Comcast High Speed Internet Product Sell Spots
Comcast Cable Communications

Image Awareness - All Other Media
Cox Customer Welcome Kits
Cox Communications

Non-Subscriber Acquisition - Campaign
Time Warner Cable Animation Campaign
Time Warner Cable

Non-Subscriber Acquisition - TV Commercials
Feel This Way Campaign DRTV
Cox Communications

Non-Subscriber Acquisition - All Other Media
Segmented 2001 Campaign
Comcast Communications

Subscriber Upgrade - Campaign
10x Faster, $10 Cheaper
Cox Communications, Phoenix System

Retention - All Other Media
Anti-DBS Testimonial (Tree Pruning)
Comcast Cable Communications

Web Site Promotion - Campaign
Great Deals
Cox Communications

New Product Launch - Campaign
The New Road Runner Launch Campaign
Road Runner

Public, Community Relations & Event Marketing - All Other Media
Putt 4 Life
Cablevision Systems Corporation

Internal Marketing Communications - All Other Media
Comcast "Moment of Connection" Positioning Kit
Comcast Cable Communications

Quantum Leap Award - Any Medium
Fast Connect Self-Installation Retail Kit
Cox Communications

Crisis Response Marketing Award - Any Medium
Adelphia Anti-DSL TV Commercials
Adelphia

PROGRAMMING NETWORKS, SUPPLIERS AND THEIR AGENCIES

Image Awareness - Campaign
MTV360 Spankin' New Music High Speed Access Campaign
MTV

Image Awareness - TV Commercials
In Case You Missed It
The History Channel (AETN-I)

Image Awareness - Interstitial, On-Air Promotion & Trailers
SHONext The Pavement
Showtime Networks, Inc.

Image Awareness - Collateral
2002 TCM Calendar
Turner Classic Movies

Image Awareness - All Other Media
The Lives They Led
A&E Network

Subscriber Upgrade - Campaign
HBO's Band of Brothers Acquisition Campaign
HBO

Subscriber Upgrade - All Other Media
High Speed Cross Channel Initiative
Discovery Networks

Ancillary Revenue Sources - Campaign
Queer As Folk DVD Release
Showtime Networks, Inc.

Ancillary Revenue Sources - All Other Media
The Mummy Returns iCONTROL TV Spots
iN DEMAND

Program Promotion, Tune-In - Campaign
Band of Brothers
HBO

Program Promotion, Tune-In - TV Commercials - Single Event, Episode or Movie
SuperCroc
National Geographic Channel

Program Promotion, Tune-In- TV Commercials - Continuing Series
Nick at Nite Cheers Generics: "Character Names," " Booze" &
"Guy Walks Into A Bar"

Nick at Nite

Program Promotion, Tune-In - Print
Six Feet Under
HBO

Program Promotion, Tune-In -Interstitial, On-Air Promotion & Trailers
SHONext Smashed Movies
Showtime Networks, Inc.

Program Promotion, Tune-In - All Other Media
HGTV's Rose Parade Press Kit
Home & Garden Television

Multicultural Marketing - Campaign
FIDEL
Showtime Networks, Inc.

Web Site Promotion - All Other Media
Turner Classic Movies Custom Scheduler Website Promotion
Turner Classic Movies

Web Site Promotion - Campaign
Let's Make a Deal-a-thon Promotion
Game Show Network

Online Cross Promotion - Web Site
The Mummy Road Show Interactive
National Geographic Channel

New Product Launch - Campaign
SHONext Campaign
Showtime Networks, Inc.

New Product Launch - All Other Media
Lifetime Real Women (LRW) Interstitials
Lifetime Entertainment Services

Consumer Contests/Sweepstakes - All Other Media
Live Like a King Promotion
The History Channel

Consumer Contests/Sweepstakes - Campaign
Eye of the Storm Getaway
The Weather Channel

Public, Community Relations & Event Marketing - All Other Media
Fight for Your Rights: Take a Stand Against Discrimination
MTV

Public, Community Relations & Event Marketing - Campaign
Toon Disney's Most Animated Kid Search
ABC Cable Networks Group

Local Ad Sales - All Other Media
Power Packaging/Male Demo Campaign
A&E Television Networks

Local Ad Sales - Campaign
Women Rock LAS Promotion
Lifetime Entertainment Services

Program Network Affiliate Communications - Campaign
The Weather Classroom
The Weather Channel

Program Network Affiliate Communications - Collateral, Premiums & Others
Affiliate Kit - Fight For Your Rights: Take A Stand Against Discrimination
MTV

Program Network Affiliate Communications - Print
DIY 2001 Trade Ad Campaign
DIY - Do It Yourself Network

Program Network Affiliate Communications - Direct Mail
Essentials Direct Mail
Turner Classic Movies

Program Network Affiliate Communications - Sales Tapes
Sales Tape: "Tony & T"
TV Land

Program Network Affiliate Communications - Affiliate Web Sites
www.TurnerResources.com
Turner Network Sales

Wild Card - Any Medium
TV Land 2001 Upfront Direct Mail Campaign
MTV Networks




 

 

CTAM - Cable & Telecommunications Association for Marketing
120 Waterfront Street, Suite 200 - National Harbor, MD 20745
p.301.485.8900 -
info@ctam.com