Congratulations to the 2009 Mark Awards winners.
The Mark Awards is the premier competition for
recognizing marketing excellence in cable and broadband,
honoring outstanding achievements in strategic
marketing, and spotlighting the creators of the work.
This year,
nearly 1,000 marketing efforts were submitted to be
reviewed by cable's top marketers. After two rounds of
judging in the first half of 2009, the winners were
announced at the Mark Awards Ceremony at
the Summit in Denver.
Among the content
providers, Showtime Networks Inc. received the most
honors, winning a total of 38 Mark Awards – 14 gold, 15
silver and nine bronze; followed by Fox Cable Networks
with 24 – five gold, ten silver and nine bronze.
Notably, the National Geographic Channel broke a record
established in 1998 by the Discovery Channel for a
single, basic cable network, winning 16 awards.
Time Warner Cable
won the most Mark Awards among the cable companies with
16 – six gold, seven silver and three bronze; followed
by Cox Communications with 11 – three gold, five silver
and three bronze.
The Top of the Mark
Award for the highest-scoring campaign went to A&E for
their marketing of The Andromeda Strain.
This work underscored A&E’s high-quality
scripted dramas and coincided with the launch of the
network’s then-new positioning, “Real Life. Drama.”
See this year's winners in the
following divisions:
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