Congratulations to the 2011 Mark Awards winners.

The Mark Awards recognize excellence in cable and content marketing, and this year CTAM members chose a total of 194 winners – 64 gold, 75 silver and 55 bronze.

Among all content providers, HBO received the most awards, winning a total of 23 Mark Awards.  Disney ABC Networks Group followed with 21. ESPN and National Geographic Channel shared the distinction of winning the most awards for a single basic cable network with 12 each.

Time Warner Cable won the most Mark Awards among cable companies with nine, followed by Cox Communications with eight.    

CTAM President and CEO Char Beales presented Turner Broadcasting with the “Top of the Mark Award” for the “Conan on TBS 2011 Launch” integrated campaign. TBS succeeded in engaging the rabid team “Coco” fans by letting Conan be Conan and won over a whole new viewing audience by using traditional media in unconventional ways.  

In addition, Beales handed out CTAM’s “Most Innovative” award to HISTORY for “HISTORY Foursquare,” an initiative that used the social media check-in function to introduce young adults to the premiere of “America The Story of Us.

The awards were announced October 6, 2011 at CTAM in New York.

Check out the sizzle reel highlighting all the winners:



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