Division II - Networks


Affiliate Marketing - Multimedia Campaign
Gold Winner Silver Winner(s) Bronze Winner(s)
Your Summer Solution
NBCUniversal TV Networks Distribution
Celebrate A Hallmark Year 2011
Hallmark Channel

Travel Channel's Summer Detour
Scripps Networks Interactive
 


Affiliate Marketing - Digital Media
Gold Winner Silver Winner(s) Bronze Winner(s)
SHOTrain - CSR Online Training
Showtime Networks Inc.
E! Red Carpet Affiliate Promotion
E! Entertainment Television

Fox Networks Affiliate Website
Fox Networks
 


Affiliate Marketing -
Kit
Gold Winner Silver Winner(s) Bronze Winner(s)
Game of Thrones Affiliate Kit
HBO Latin America
Longhorn Network Launch Kit
Disney and ESPN Media Networks

Aerial America Mailing
Smithsonian Channel
 

Affiliate Marketing - Direct Mail or Print
Gold Winner Silver Winner(s) Bronze Winner(s)
2011 Rocked
Disney and ESPN Media Networks
Univision TLnovelas Client Mailer
Blanco Lorenz Entertainment Branding / Univision Networks

The Great Food Truck Race Mailer
Scripps Networks Interactive
IMD 4Q Affiliate Direct Mail
International Media Distribution

The Borgias "Secrets" DVD/Mailer
Showtime Networks Inc.


Affiliate Marketing - Premium
Gold Winner Silver Winner(s) Bronze Winner(s)
WatchESPN BCS Executive Mailer
Disney and ESPN Media Networks
Project Runway Build a Purse
A+E Networks
 


Affiliate Marketing - Video
Gold Winner Silver Winner(s) Bronze Winner(s)
Univision Deportes Sizzle Reel
Univision Networks
Fox Networks Brand Anthem
Fox Networks

Sportsman Channel & XFINITY Home
Sportsman Channel
 


Brand Image and Positioning - Multimedia Campaign
Gold Winner Silver Winner(s) Bronze Winner(s)
Characters Unite Month
USA Network/NBCUniversal
Univision TLnovelas Launch
Blanco Lorenz Entertainment Branding / Univision Networks

NCAA March Madness
Turner Broadcasting
Campaign 2012 New Hampshire Primary
C-SPAN


Brand Image and Positioning - Interstitial
Gold Winner Silver Winner(s) Bronze Winner(s)
The Time I...
Disney Channel
   

 

Brand Image and Positioning - Digital Media
Gold Winner Silver Winner(s) Bronze Winner(s)
ESPN The Fanwiches Contest
ESPN
   


Brand Image and Positioning - Direct Mail or Print or OOH
Gold Winner Silver Winner(s) Bronze Winner(s)
Happy New Year 2012 Campaign
Showtime Networks Inc.
   


Brand Image and Positioning - Experiential Marketing or Events
Gold Winner Silver Winner(s) Bronze Winner(s)
Platybus Tour
Disney XD
MTV Photo Booth
Viacom
 


Brand Image and Positioning - TV Promo - Children / Youth
Gold Winner Silver Winner(s) Bronze Winner(s)
"Yo Ho Let's Go" Summer Campaign
Disney Junior
   


Brand Image and Positioning - TV Promo - Entertainment
Gold Winner Silver Winner(s) Bronze Winner(s)
HBO Winter Image Spot 2011
HBO
MAX 2011 Year Ender
Cinemax
 


Brand Image and Positioning - TV Promo - Reality / Non-Fiction
Gold Winner Silver Winner(s) Bronze Winner(s)
History Television: This Fall
Shaw Media Inc.
   


Brand Image and Positioning - TV Promo - Sports
Gold Winner Silver Winner(s) Bronze Winner(s)
ESPN - The Proposal
ESPN
   


Multicultural or Alternative Audience Development - Digital Media
Gold Winner Silver Winner(s) Bronze Winner(s)
Gay Audience for Happily Divorced
TV Land
   


National Ad Sales Marketing - Multimedia Campaign
Gold Winner Silver Winner(s) Bronze Winner(s)
2011-2012 Upfront Campaign
National Geographic Channel
The Glee Project Promo Campaign
Oxygen

WE tv 2011 Upfront
WE tv
 


National Ad Sales Marketing - Upfront Video
Gold Winner Silver Winner(s) Bronze Winner(s)
The New TV Land
TV Land
Sprout Sizzle
PBS Kids Sprout
 


National Ad Sales Marketing - Print
Gold Winner Silver Winner(s) Bronze Winner(s)
ION Best-Kept Secret Ad Age Insert
Barker DZP and ION Television
   


Partnership with Affiliates - Multimedia Campaign
Gold Winner Silver Winner(s) Bronze Winner(s)
Halogen TV/Cox: Shoes4San Diego
Halogen TV
   


Partnership with Affiliates - Single Media
Gold Winner Silver Winner(s) Bronze Winner(s)
TBS Team Coco Button Booth Tour
Turner Network Sales
   

Partnership with Affiliates - Integrated TV Spot
Gold Winner Silver Winner(s) Bronze Winner(s)
South Park TVOD Promotion
Viacom Media Networks
"Wilson Phillips ... On Demand"
TV Guide Network
 


Partnership with Non-Profit Organizations - Multimedia Campaign
Gold Winner Silver Winner(s) Bronze Winner(s)
Cause An Uproar Awareness Campaign
Nat Geo WILD
   


Partnership with Non-Profit Organizations - Experiential Marketing or Events
Gold Winner Silver Winner(s) Bronze Winner(s)
Vietnam in HD - Call for Photos
HISTORY
   


Partnership with Non-Profit Organizations - TV Promo or Other Video
Gold Winner Silver Winner(s) Bronze Winner(s)
A Thin Line
MTV On-Air Promos
Against Our Will
MTV On-Air Promos

Cause An Uproar Betty White Promo
Nat Geo WILD
ONDCP - Bailey
MTV On-Air Promos


Partnership with For-Profit Organizations - Multimedia Campaign
Gold Winner Silver Winner(s) Bronze Winner(s)
Dove Fresh Spin
MTV On-Air Promos
"The Help" Movie Event on HSN
HSN

The Glee Project Bing Fan Favorite
Oxygen
Lifetime's "FIVE" - Walgreens & Ford
A+E Networks

Stop Bullying: Speak Up
Cartoon Network

Launch of the Bon Appétit Collection
HSN


Partnership with For-Profit Organizations - Experiential Marketing or Events
Gold Winner Silver Winner(s) Bronze Winner(s)
Boardwalk Empire S2 Vintage Trains
HBO
The Borgias Original Feast
Showtime Networks Inc.
 


Partnership with For-Profit Organizations - TV Promo or Interstitial
Gold Winner Silver Winner(s) Bronze Winner(s)
Best Night In for Ikea
TV Land
College GameDay - Mitre Saw
ESPN

All About Campaign
Oxygen
NatGeo & Geico Gecko Friendly Promo
National Geographic Channel


Press Communications - Multimedia Campaign
Gold Winner Silver Winner(s) Bronze Winner(s)
George W. Bush: The 9/11 Interview
National Geographic Channel
   


Press Communications - Kit
Gold Winner Silver Winner(s) Bronze Winner(s)
Game of Thrones Press Kit
HBO
House of Lies S1 Management Press Kit
Showtime Networks Inc.

MobWives S2 Swear Jar
VH1
Mad-Men Press Kit (season 5)
AMC

Shameless S2 Family Album Press Kit
Showtime Networks Inc.

Spartacus: Vengeance Press Kit
Starz Entertainment


Press Communications - Premium
Gold Winner Silver Winner(s) Bronze Winner(s)
Rocket City Rednecks Beer Cooler
National Geographic Channel
   


Press Communications - Video
Gold Winner Silver Winner(s) Bronze Winner(s)
VEEP TCA Trailer
HBO
   


Program Promotion and Tune-In - Interstitial
Gold Winner Silver Winner(s) Bronze Winner(s)
VEEP Core Trailer
HBO
Too Big To Fail: Opening the Vault
HBO

2 Days: Brandon Rios
HBO
Boardwalk Empire S2 Promos
HBO


Program Promotion and Tune-In - Direct Mail or Print
Gold Winner Silver Winner(s) Bronze Winner(s)
Dexter S6 Print Advertising
Showtime Networks Inc.
New York Is Basketball
MSG NETWORKS

Borgias S1 Print Advertising
Showtime Networks Inc.
Bag of Bones
A&E Television Networks

NY Ink’s Full-Page Print Ad
TLC

Ditch or Date Zagat
VH1


Program Promotion and Tune-In - Out of Home
Gold Winner Silver Winner(s) Bronze Winner(s)
Strike Back SuperWall
Cinemax
Beavis and Butt-Head - LIE Billboard
MTV Off-Air Creative
 


Program Promotion and Tune-In - Experiential Marketing or Events
Gold Winner Silver Winner(s) Bronze Winner(s)
Swamp People S2 Truck and Gators
HISTORY
Game of Thrones Experiential Events
HBO

The Swamp in The City
HISTORY
 




Program Promotion and Tune-In - Multimedia Campaign - Series Premiere (<$1MM)
Gold Winner Silver Winner(s) Bronze Winner(s)
FRANKLIN & BASH - WE'RE LAWYERS!
TNT
RuPaul's Drag Race Season 4
LOGO
 


Program Promotion and Tune-In - Multimedia Campaign - Series Premiere ($1-10MM)
Gold Winner Silver Winner(s) Bronze Winner(s)
Borgias S1 Advertising Campaign
Showtime Networks Inc.
Breakout Kings Season 1
A&E Television Networks

Falling Skies Marketing Campaign
Turner Network Television
 


Program Promotion and Tune-In - Multimedia Campaign - Series Premiere (>$10MM)
Gold Winner Silver Winner(s) Bronze Winner(s)
Game of Thrones Integrated Campaign
HBO
   


Program Promotion and Tune-In - Multimedia Campaign - Returning Series (<$1MM)
Gold Winner Silver Winner(s) Bronze Winner(s)
CONAN: NY Museum of CONAN Fan Art
TBS & Team Coco
CONAN Blimp
TBS & Team Coco

CONAN Comic-Con Fan Art Gallery
TBS & Team Coco
NASCAR - Sprint Cup
ESPN


Program Promotion and Tune-In - Multimedia Campaign - Returning Series ($1-10MM)
Gold Winner Silver Winner(s) Bronze Winner(s)
Dexter S6 Advertising Campaign
Showtime Networks Inc.
Boardwalk Empire S2 Campaign
HBO

True Blood Season 4 Campaign
HBO
Mad Men - MM Campaign (season 5)
AMC

Swamp People Season 3 Campaign
HISTORY


Program Promotion and Tune-In - Multimedia Campaign - Specials/Movies/Events (<$1MM)
Gold Winner Silver Winner(s) Bronze Winner(s)
Winter X Games 2012
ESPN
2011 US Open Consumer Marketing Campaign
Tennis Channel
 


Program Promotion and Tune-In - Multimedia Campaign - Specials/Movies/Events ($1-10MM)
Gold Winner Silver Winner(s) Bronze Winner(s)
Civil War Sesquicentennial Campaign
HISTORY
Bag of Bones
A&E Television Networks

2011 Hall of Game Awards
Cartoon Network
Roast of Charlie Sheen
Comedy Central


Program Promotion and Tune-In - TV Promo - Entertainment (Single Promo)
Gold Winner Silver Winner(s) Bronze Winner(s)
I Just Want My Pants Back - Tease
MTV On-Air Promos
Mad Men - TV Promo Tune-In (season 5)
AMC

Dexter Season 6 Trailer
Showtime Networks Inc.
Gettysburg
HISTORY

Wanted - Rockford
Shaw Media Inc.

Happily Divorced Laugh Is Back
TV Land


Program Promotion and Tune-In - TV Promo - Entertainment (Multiple Promos)
Gold Winner Silver Winner(s) Bronze Winner(s)
Homeland Season 1 Campaign
Showtime Networks Inc.
2011 MTV Movie Awards
MTV On-Air Promos

Guy Code
MTV On-Air Promos
Cinema Verite Campaign
HBO

Explorer: Brain Games
National Geographic Channel


Program Promotion and Tune-In - TV Promo - News/Information (Single Promo)
Gold Winner Silver Winner(s) Bronze Winner(s)
Documentary Summer Series "Life Happens"
HBO
   


Program Promotion and Tune-In - TV Promo - Reality/Non-Fiction (Single Promo)
Gold Winner Silver Winner(s) Bronze Winner(s)
Shark Attack Experiment LIVE Promo
Nat Geo WILD
The Incredible Dr. Pol Series Sell
Nat Geo WILD

Indestructibles Series Sell
National Geographic Channel
Behind Mansion Walls
Investigation Discovery

Wild Wednesdays Promo Spot
Smithsonian Channel

Next Great Baker, Season 2 Launch
TLC



Program Promotion and Tune-In - TV Promo - Reality/Non-Fiction (Multiple Promos)
Gold Winner Silver Winner(s) Bronze Winner(s)
9/11 On-Air Campaign
Smithsonian Channel
All-American Muslim TV Promo
TLC
 



Program Promotion and Tune-In - TV Promo - Sports (Single Promo)
Gold Winner Silver Winner(s) Bronze Winner(s)
Super Six 12/17 Finals Tease
Showtime Networks Inc.
NBA RV - Wish
ESPN

Strikeforce 3/3 Promo
Showtime Networks Inc.
UFC Coming to FUEL TV
FUEL TV

Path To Primetime
NFL Network



Program Promotion and Tune-In - TV Promo - Sports (Multiple Promos)
Gold Winner Silver Winner(s) Bronze Winner(s)
24/7: Road to NHL Winter Classic
HBO
   



Program Promotion and Tune-In - Mobile/Apps/Games
Gold Winner Silver Winner(s) Bronze Winner(s)
The Big Bang Theory on TBS App
Turner Broadcasting System, Inc.
Stroke Your Genius App
Showtime Networks Inc.
 



Program Promotion and Tune-In - Rich Media/Takeovers
Gold Winner Silver Winner(s) Bronze Winner(s)
Happily Divorced Laugh Is Back
TV Land
Mad Men RM Tune-In (season 5)
AMC

Dexter S6 Online Advertising
Showtime Networks Inc.
Bag of Bones Zap2It Takeover
A&E Television Networks



Program Promotion and Tune-In - Social Media/Viral
Gold Winner Silver Winner(s) Bronze Winner(s)
Game of Thrones Social Media
HBO
HTMIIA "Luis Guzman" Spot
HBO

True Blood S4 Social Media Campaign
HBO
Real Housewives ATL Social Edition
BRAVO Media

Pawn Stars Facebook Game
HISTORY

Single Ladies Contest
VH1


Program Promotion and Tune-In - Websites
Gold Winner Silver Winner(s) Bronze Winner(s)
Kids' Choice Awards 2011 Digital
Nickelodeon


Program Promotion and Tune-In - Any Other Digital
Gold Winner Silver Winner(s) Bronze Winner(s)
House of Lies - Funny or Die
Showtime Networks Inc.
   


Promotion of Non-Linear Content - Multimedia Campaign
Gold Winner Silver Winner(s) Bronze Winner(s)
HBO GO
HBO
WatchESPN Cowboy Campaign
ESPN

Dexter Slice of Life Social Game
Showtime Networks Inc.
Dark Score Stories
A&E Television Networks

Bridesmaids Girls Night In on VOD
NBCUniversal Digital Distribution


Promotion of Non-Linear Content - Digital Media
Gold Winner Silver Winner(s) Bronze Winner(s)
Movies On Demand Holiday Campaign
iN DEMAND
   


Promotion of Non-Linear Content - TV Promo or Interstitial
Gold Winner Silver Winner(s) Bronze Winner(s)
Game of Thrones Enhanced Viewing
HBO
Fantasy Football Blues
NFL Network
 
Showtime Direct Response Test w/CVS
Showtime Networks Inc.
HBO GO "Cursing"
HBO

HBO GO Theatrical Streaming Spot
HBO

SHO Social Spot: Dexter S6
Showtime Networks Inc.


Shoestring Marketing - Multimedia Campaign 
Gold Winner Silver Winner(s) Bronze Winner(s)
Jingle Pup
Hallmark Channel
   



Shoestring Marketing - Single Medium
Gold Winner Silver Winner(s) Bronze Winner(s)
Let's Voltron!
Nicktoons
The Secret Life of Damian Spinelli
SOAPnet
 

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