Congratulations to the
2012 Mark Awards Winners. Here's the list for now.
Entries, photos, and streaming video are coming soon.
Special congratulations to USA Network / NBCUniversal,
whose Brand Image and Positioning - Multimedia Campaign,
Characters Unite Month, won the
prestigious "Top of the Mark Award," which goes to the
highest-scored single entry.
The judges also credited Cinemax, whose Program
Promotion and Tune-In - Out of Home entry,
Strike Back SuperWall, for this year's Most
Innovative entry.
Here's the presentation of the Top of the Mark and Most
Innovative awards
VIDEO
Jump ahead to:
Distributors |
Networks and
Content Providers
Division I - Distributors
Acquisition and Upgrade Marketing - Multimedia Campaign Gold Winner Comcast University Comcast
Silver Winner Time Warner Cable Holiday Campaign Time Warner Cable
Silver Winner XFINITY Couch Super Bowl Campaign XFINITY
Acquisition and Upgrade Marketing - Direct Mail or Print or OOH Gold Winner Suddenlink Private Sale Bifold Suddenlink Communications & Eclipse Marketing Services, Inc.
Silver Winner Cox AZ HSI/HD/DVR Upgrade Campaign SWIRE on behalf of Cox Arizona
Acquisition and Upgrade Marketing - TV Promo Gold Winner XFINITY Couch Launch Campaign XFINITY
Ad Sales Marketing - Multimedia Campaign Gold Winner Time Warner Cable Business Class G2 USA
Brand Image and Positioning - Multimedia Campaign Gold Winner We're There Cox Communications
Silver Winner I’m a Local Dog BendBroadband
Brand Image and Positioning - TV Promo Gold Winner Enjoy Better Time Warner Cable
Silver Winner Drive Thru “Other Guys” Knology, Inc.
Business Services - Direct Mail or Print or OOH Gold Winner You Don't Know Us Yet Direct Mail Time Warner Cable Business Class
Business Services - Multimedia Campaign - Direct Response/Acquisition Gold Winner Real Customers, Real Benefits Cox Business Florida/Georgia Marketing
Silver Winner Only One Choice Mediacom Business
Business Services - TV Promo - Brand/Retention Gold Winner Barry Suddenlink Business
Business Services - TV Promo - Direct Response/Acquisition Gold Winner Connections Cox Business
Competitive Marketing - Multimedia Campaign Gold Winner Fibe FUD Campaign Rogers Communications
Silver Winner upc cablecom, wind upc cablecom
Competitive Marketing - TV Promo Gold Winner Blue Danube Anti-ATT Doorknocker Buckeye CableSystem
Silver Winner I'm Sick of Satellite Snow TV Mediacom
Silver Winner Bullhorn Suddenlink Communications
Customer Relations Marketing - Multimedia Campaign Gold Winner Digital Conversion Initiative Time Warner Cable
Customer Relations Marketing - Digital Media Gold Winner WiFi e-Newsletter Cablevision Systems Corporation
Silver Winner Beyond the Guide Rogers Communications
Customer Relations Marketing - TV Promo or Other Video Gold Winner Optimum Voice Calling Features Cablevision Systems Corporation
Silver Winner Optimum WiFi Train, Mall & Salon Cablevision Systems Corporation
Multicultural Marketing - Multimedia Campaign Gold Winner Hispanic Heritage Month Campaign Time Warner Cable
Multicultural Marketing - Direct Mail or Print or OOH Gold Winner TWC - NYC Fall 2011 Nexos Latinos Time Warner Cable NYC and Eclipse Marketing Services, Inc.
Multicultural Marketing - TV Promo Gold Winner Mi Vida A Mi Manera TV Campaign Time Warner Cable
Traditional Direct Response Marketing - Direct Mail or Print or OOH Gold Winner iTouch Magnet Cablevision Systems Corporation
Division II-Network & Content Providers
Affiliate Marketing - Multimedia Campaign Gold Winner Your Summer Solution NBCUniversal TV Networks Distribution
Silver Winner Celebrate A Hallmark Year 2011 Hallmark Channel
Silver Winner Travel Channel's Summer Detour Scripps Networks Interactive
Affiliate Marketing - Digital Media Gold Winner SHOTrain - CSR Online Training Showtime Networks Inc.
Silver Winner E! Red Carpet Affiliate Promotion E! Entertainment Television
Silver Winner Fox Networks Affiliate Website Fox Networks
Affiliate Marketing - Kit Gold Winner Game of Thrones Affiliate Kit HBO Latin America
Silver Winner Longhorn Network Launch Kit Disney and ESPN Media Networks
Silver Winner Aerial America Mailing Smithsonian Channel
Affiliate Marketing - Direct Mail or Print Gold Winner 2011 Rocked Disney and ESPN Media Networks
Silver Winner Univision TLnovelas Client Mailer Blanco Lorenz Entertainment Branding/Univision Networks
Silver Winner The Great Food Truck Race Mailer Scripps Networks Interactive
Bronze Winner IMD 4Q Affiliate Direct Mail International Media Distribution
Bronze Winner The Borgias "Secrets" DVD/Mailer Showtime Networks Inc.
Affiliate Marketing - Premium Gold Winner WatchESPN BCS Executive Mailer Disney and ESPN Media Networks
Silver Winner Project Runway Build a Purse A+E Networks
Affiliate Marketing - Video Gold Winner Univision Deportes Sizzle Reel Univision Networks
Silver Winner Fox Networks Brand Anthem Fox Networks
Silver Winner Sportsman Channel & XFINITY Home Sportsman Channel
Brand Image and Positioning - Multimedia Campaign Gold Winner Characters Unite Month USA Network/NBCUniversal
Silver Winner Univision TLnovelas Launch Blanco Lorenz Entertainment Branding/Univision Networks
Silver Winner NCAA March Madness Turner Broadcasting
Bronze Winner Campaign 2012 New Hampshire Primary C-SPAN
Brand Image and Positioning - Interstitial Gold Winner The Time I... Disney Channel
Brand Image and Positioning - Digital Media Gold Winner ESPN The Fanwiches Contest ESPN
Brand Image and Positioning - Direct Mail or Print or OOH Gold Winner Happy New Year 2012 Campaign Showtime Networks Inc.
Brand Image and Positioning - Experiential Marketing or Events Gold Winner Platybus Tour Disney XD
Silver Winner MTV Photo Booth Viacom
Brand Image and Positioning - TV Promo - Children/Youth Gold Winner "Yo Ho Let's Go" Summer Campaign Disney Junior
Brand Image and Positioning - TV Promo - Entertainment Gold Winner HBO Winter Image Spot 2011 HBO
Silver Winner MAX 2011 Year Ender Cinemax
Brand Image and Positioning - TV Promo - Reality/Non-Fiction Gold Winner History Television: This Fall Shaw Media Inc.
Brand Image and Positioning - TV Promo - Sports Gold Winner ESPN - The Proposal ESPN
Multicultural or Alternative Audience Development - Digital Media Gold Winner Gay Audience for Happily Divorced TV Land
National Ad Sales Marketing - Multimedia Campaign Gold Winner 2011-2012 Upfront Campaign National Geographic Channels
Silver Winner The Glee Project Promo Campaign Oxygen
Silver Winner WE tv 2011 Upfront WE tv
National Ad Sales Marketing - Upfront Video Gold Winner The New TV Land TV Land
Silver Winner Sprout Sizzle PBS Kids Sprout
National Ad Sales Marketing - Print Gold Winner ION Best-Kept Secret Ad Age Insert Barker DZP and ION Television
Partnership with Affiliates - Multimedia Campaign Gold Winner Halogen TV/Cox: Shoes4San Diego Halogen TV
Partnership with Affiliates - Single Media Gold Winner TBS Team Coco Button Booth Tour Turner Network Sales
Partnership with Affiliates - Integrated TV Spot Gold Winner South Park TVOD Promotion Viacom Media Networks
Silver Winner "Wilson Phillips ... On Demand" TV Guide Network
Partnership with Non-Profit Organizations - Multimedia Campaign Gold Winner Cause An Uproar Awareness Campaign Nat Geo WILD
Partnership with Non-Profit Organizations - Experiential Marketing or Events Gold Winner Vietnam in HD - Call for Photos HISTORY
Partnership with Non-Profit Organizations - TV Promo or Other Video Gold Winner A Thin Line MTV On-Air Promos
Silver Winner Against Our Will MTV On-Air Promos
Silver Winner Cause An Uproar Betty White Promo Nat Geo WILD
Bronze Winner ONDCP - Bailey MTV On-Air Promos
Partnership with For-Profit Organizations - Multimedia Campaign Gold Winner Dove Fresh Spin MTV On-Air Promos
Silver Winner "The Help" Movie Event on HSN HSN
Silver Winner The Glee Project Bing Fan Favorite Oxygen
Bronze Winner Lifetime's "FIVE" - Walgreens & Ford A+E Networks
Bronze Winner Stop Bullying: Speak Up Cartoon Network
Bronze Winner Launch of the Bon Appétit Collection HSN
Partnership with For-Profit Organizations - Experiential Marketing or Events Gold Winner Boardwalk Empire S2 Vintage Trains HBO
Silver Winner The Borgias Original Feast Showtime Networks Inc.
Partnership with For-Profit Organizations - TV Promo or Interstitial Gold Winner Best Night In for Ikea TV Land
Silver Winner College GameDay - Mitre Saw ESPN
Silver Winner All About Campaign Oxygen
Bronze Winner NatGeo & Geico Gecko Friendly Promo National Geographic Channel
Press Communications - Multimedia Campaign Gold Winner George W. Bush: The 9/11 Interview National Geographic Channel
Press Communications - Kit Gold Winner Game of Thrones Press Kit HBO
Silver Winner House of Lies S1 Management Press Kit Showtime Networks Inc.
Silver Winner MobWives S2 Swear Jar VH1
Bronze Winner Mad Men - Press Kit (season 5) AMC
Bronze Winner Shameless S2 Family Album Press Kit Showtime Networks Inc.
Bronze Winner Spartacus: Vengeance Press Kit Starz Entertainment
Press Communications - Premium Gold Winner Rocket City Rednecks Beer Cooler National Geographic Channel
Press Communications - Video Gold Winner VEEP TCA Trailer HBO
Program Promotion and Tune-In - Interstitial Gold Winner VEEP Core Trailer HBO
Silver Winner Too Big To Fail: Opening the Vault HBO
Silver Winner 2 Days: Brandon Rios HBO
Bronze Winner Boardwalk Empire S2 Promos HBO
Program Promotion and Tune-In - Direct Mail or Print Gold Winner Dexter S6 Print Advertising Showtime Networks Inc.
Silver Winner New York Is Basketball MSG NETWORKS
Silver Winner Borgias S1 Print Advertising Showtime Networks Inc.
Bronze Winner Bag of Bones A&E Television Networks
Bronze Winner NY Ink’s Full-Page Print Ad TLC
Bronze Winner Ditch or Date Zagat VH1
Program Promotion and Tune-In - Out of Home Gold Winner Strike Back SuperWall Cinemax
Silver Winner Beavis and Butt-Head - LIE Billboard MTV Off-Air Creative
Program Promotion and Tune-In - Experiential Marketing or Events Gold Winner Swamp People S2 Truck and Gators HISTORY
Silver Winner Game of Thrones Experiential Events HBO
Silver Winner The Swamp in The City HISTORY
Program Promotion and Tune-In - Multimedia Campaign - Series Premiere (<$1MM) Gold Winner FRANKLIN & BASH - WE'RE LAWYERS! TNT
Silver Winner RuPaul's Drag Race Season 4 LOGO
Program Promotion and Tune-In - Multimedia Campaign - Series Premiere ($1-10MM) Gold Winner Borgias S1 Advertising Campaign Showtime Networks Inc.
Silver Winner Breakout Kings Season 1 A&E Television Networks
Silver Winner Falling Skies Marketing Campaign Turner Network Television
Program Promotion and Tune-In - Multimedia Campaign - Series Premiere (>$10MM) Gold Winner Game of Thrones Integrated Campaign HBO
Program Promotion and Tune-In - Multimedia Campaign - Returning Series (<$1MM) Gold Winner CONAN: NY Museum of CONAN Fan Art TBS & Team Coco
Silver Winner CONAN Blimp TBS & Team Coco
Silver Winner CONAN Comic-Con Fan Art Gallery TBS & Team Coco
Bronze Winner NASCAR - Sprint Cup ESPN
Program Promotion and Tune-In - Multimedia Campaign - Returning Series ($1-10MM) Gold Winner Dexter S6 Advertising Campaign Showtime Networks Inc.
Silver Winner Boardwalk Empire S2 Campaign HBO
Silver Winner True Blood Season 4 Campaign HBO
Bronze Winner Mad Men - MM Campaign (season 5) AMC
Bronze Winner Swamp People Season 3 Campaign HISTORY
Program Promotion and Tune-In - Multimedia Campaign - Specials/Movies/Events (<$1MM) Gold Winner Winter X Games 2012 ESPN
Silver Winner 2011 US Open Consumer Marketing Campaign Tennis Channel
Program Promotion and Tune-In - Multimedia Campaign - Specials/Movies/Events ($1-10MM) Gold Winner Civil War Sesquicentennial Campaign HISTORY
Silver Winner Bag of Bones A&E Television Networks
Silver Winner 2011 Hall of Game Awards Cartoon Network
Bronze Winner Roast of Charlie Sheen Comedy Central
Program Promotion and Tune-In - TV Promo - Entertainment (Single Promo) Gold Winner I Just Want My Pants Back - Tease MTV On-Air Promos
Silver Winner Mad Men - TV Promo Tune-In (season 5) AMC
Silver Winner Dexter Season 6 Trailer Showtime Networks Inc.
Bronze Winner Gettysburg HISTORY
Bronze Winner Wanted - Rockford Shaw Media Inc.
Bronze Winner Happily Divorced Laugh Is Back TV Land
Program Promotion and Tune-In - TV Promo - Entertainment (Multiple Promos) Gold Winner Homeland Season 1 Campaign Showtime Networks Inc.
Silver Winner 2011 MTV Movie Awards MTV On-Air Promos
Silver Winner Guy Code MTV On-Air Promos
Bronze Winner Cinema Verite Campaign HBO
Bronze Winner Explorer: Brain Games National Geographic Channel
Program Promotion and Tune-In - TV Promo - News/Information (Single Promo) Gold Winner Documentary Summer Series "Life Happens" HBO
Program Promotion and Tune-In - TV Promo - Reality/Non-Fiction (Single Promo) Gold Winner Shark Attack Experiment LIVE Promo Nat Geo WILD
Silver Winner The Incredible Dr. Pol Series Sell Nat Geo WILD
Silver Winner Indestructibles Series Sell National Geographic Channel
Bronze Winner Behind Mansion Walls Investigation Discovery
Bronze Winner Wild Wednesdays Promo Spot Smithsonian Channel
Bronze Winner Next Great Baker, Season 2 Launch TLC
Program Promotion and Tune-In - TV Promo - Reality/Non-Fiction (Multiple Promos) Gold Winner 9/11 On-Air Campaign Smithsonian Channel
Silver Winner All-American Muslim TV Promo TLC
Program Promotion and Tune-In - TV Promo - Sports (Single Promo) Gold Winner Super Six 12/17 Finals Tease Showtime Networks Inc.
Silver Winner NBA RV - Wish ESPN
Silver Winner Strikeforce 3/3 Promo Showtime Networks Inc.
Bronze Winner UFC Coming to FUEL TV FUEL TV
Bronze Winner Path To Primetime NFL Network
Program Promotion and Tune-In - TV Promo - Sports (Multiple Promos) Gold Winner 24/7: Road to NHL Winter Classic HBO
Program Promotion and Tune-In - Mobile/Apps/Games Gold Winner The Big Bang Theory on TBS App Turner Broadcasting System, Inc.
Silver Winner Stroke Your Genius App Showtime Networks Inc.
Program Promotion and Tune-In - Rich Media/Takeovers Gold Winner Happily Divorced Laugh Is Back TV Land
Silver Winner Mad Men RM Tune-In (season 5) AMC
Silver Winner Dexter S6 Online Advertising Showtime Networks Inc.
Bronze Winner Bag of Bones Zap2It Takeover A&E Television Networks
Program Promotion and Tune-In - Social Media/Viral Gold Winner Game of Thrones Social Media HBO
Silver Winner HTMIIA "Luis Guzman" Spot HBO
Silver Winner True Blood S4 Social Media Campaign HBO
Bronze Winner Real Housewives ATL Social Edition BRAVO Media
Bronze Winner Pawn Stars Facebook Game HISTORY
Bronze Winner Single Ladies Contest VH1
Program Promotion and Tune-In - Websites Gold Winner Kids' Choice Awards 2011 Digital Nickelodeon
Program Promotion and Tune-In - Any Other Digital Gold Winner House of Lies - Funny or Die Showtime Networks Inc.
Promotion of Non-Linear Content - Multimedia Campaign Gold Winner HBO GO HBO
Silver Winner WatchESPN Cowboy Campaign ESPN
Silver Winner Dexter Slice of Life Social Game Showtime Networks Inc.
Bronze Winner Dark Score Stories A&E Television Networks
Bronze Winner Bridesmaids Girls Night In on VOD NBCUniversal Digital Distribution
Promotion of Non-Linear Content - Digital Media Gold Winner Movies On Demand Holiday Campaign iN DEMAND
Promotion of Non-Linear Content - TV Promo or Interstitial Gold Winner Game of Thrones Enhanced Viewing HBO
Silver Winner Fantasy Football Blues NFL Network
Silver Winner Showtime Direct Response Test w/CVS Showtime Networks Inc.
Bronze Winner HBO GO "Cursing" HBO
Bronze Winner HBO GO Theatrical Streaming Spot HBO
Bronze Winner SHO Social Spot: Dexter S6 Showtime Networks Inc.
Shoestring Marketing - Multimedia Campaign Gold Winner Jingle Pup Hallmark Channel
Shoestring Marketing - Single Medium Gold Winner Let's Voltron! Nicktoons
Silver Winner The Secret Life of Damian Spinelli SOAPnet
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