Congratulations to the 2012 Mark Awards Winners. Here's the list for now. Entries, photos, and streaming video are coming soon.

Special congratulations to USA Network / NBCUniversal, whose Brand Image and Positioning - Multimedia Campaign, Characters Unite Month, won the prestigious "Top of the Mark Award," which goes to the highest-scored single entry.

The judges also credited Cinemax, whose Program Promotion and Tune-In - Out of Home entry, Strike Back SuperWall, for this year's Most Innovative entry.

Here's the presentation of the Top of the Mark and Most Innovative awards




Jump ahead to:
Distributors | Networks and Content Providers




Division I - Distributors


Acquisition and Upgrade Marketing - Multimedia Campaign

Gold Winner
Comcast University

Comcast

Silver Winner
Time Warner Cable Holiday Campaign
Time Warner Cable

Silver Winner
XFINITY Couch Super Bowl Campaign
XFINITY




Acquisition and Upgrade Marketing - Direct Mail or Print or OOH


Gold Winner
Suddenlink Private Sale Bifold

Suddenlink Communications & Eclipse Marketing Services, Inc.

Silver Winner
Cox AZ HSI/HD/DVR Upgrade Campaign
SWIRE on behalf of Cox Arizona



Acquisition and Upgrade Marketing - TV Promo

Gold Winner
XFINITY Couch Launch Campaign

XFINITY



Ad Sales Marketing - Multimedia Campaign

Gold Winner
Time Warner Cable Business Class

G2 USA



Brand Image and Positioning - Multimedia Campaign

Gold Winner
We're There

Cox Communications

Silver Winner
I’m a Local Dog
BendBroadband



Brand Image and Positioning - TV Promo

Gold Winner
Enjoy Better

Time Warner Cable

Silver Winner
Drive Thru “Other Guys”
Knology, Inc.



Business Services - Direct Mail or Print or OOH

Gold Winner
You Don't Know Us Yet Direct Mail

Time Warner Cable Business Class



Business Services - Multimedia Campaign - Direct Response/Acquisition

Gold Winner
Real Customers, Real Benefits

Cox Business Florida/Georgia Marketing

Silver Winner
Only One Choice
Mediacom Business


Business Services - TV Promo - Brand/Retention

Gold Winner
Barry

Suddenlink Business



Business Services - TV Promo - Direct Response/Acquisition

Gold Winner
Connections

Cox Business



Competitive Marketing - Multimedia Campaign

Gold Winner
Fibe FUD Campaign

Rogers Communications

Silver Winner
upc cablecom, wind
upc cablecom



Competitive Marketing - TV Promo

Gold Winner
Blue Danube Anti-ATT Doorknocker

Buckeye CableSystem

Silver Winner
I'm Sick of Satellite Snow TV
Mediacom

Silver Winner
Bullhorn
Suddenlink Communications



Customer Relations Marketing - Multimedia Campaign

Gold Winner
Digital Conversion Initiative

Time Warner Cable



Customer Relations Marketing - Digital Media

Gold Winner
WiFi e-Newsletter

Cablevision Systems Corporation

Silver Winner
Beyond the Guide
Rogers Communications



Customer Relations Marketing - TV Promo or Other Video

Gold Winner
Optimum Voice Calling Features

Cablevision Systems Corporation

Silver Winner
Optimum WiFi Train, Mall & Salon
Cablevision Systems Corporation



Multicultural Marketing - Multimedia Campaign

Gold Winner
Hispanic Heritage Month Campaign

Time Warner Cable



Multicultural Marketing - Direct Mail or Print or OOH

Gold Winner
TWC - NYC Fall 2011 Nexos Latinos

Time Warner Cable NYC and Eclipse Marketing Services, Inc.



Multicultural Marketing - TV Promo

Gold Winner
Mi Vida A Mi Manera TV Campaign

Time Warner Cable



Traditional Direct Response Marketing - Direct Mail or Print or OOH

Gold Winner
iTouch Magnet

Cablevision Systems Corporation




Division II-Network & Content Providers


Affiliate Marketing - Multimedia Campaign

Gold Winner
Your Summer Solution

NBCUniversal TV Networks Distribution

Silver Winner
Celebrate A Hallmark Year 2011
Hallmark Channel

Silver Winner
Travel Channel's Summer Detour
Scripps Networks Interactive



Affiliate Marketing - Digital Media

Gold Winner
SHOTrain - CSR Online Training

Showtime Networks Inc.

Silver Winner
E! Red Carpet Affiliate Promotion
E! Entertainment Television

Silver Winner
Fox Networks Affiliate Website
Fox Networks



Affiliate Marketing - Kit

Gold Winner
Game of Thrones Affiliate Kit

HBO Latin America

Silver Winner
Longhorn Network Launch Kit
Disney and ESPN Media Networks

Silver Winner
Aerial America Mailing
Smithsonian Channel



Affiliate Marketing - Direct Mail or Print

Gold Winner
2011 Rocked

Disney and ESPN Media Networks

Silver Winner
Univision TLnovelas Client Mailer
Blanco Lorenz Entertainment Branding/Univision Networks

Silver Winner
The Great Food Truck Race Mailer
Scripps Networks Interactive

Bronze Winner
IMD 4Q Affiliate Direct Mail
International Media Distribution

Bronze Winner
The Borgias "Secrets" DVD/Mailer
Showtime Networks Inc.



Affiliate Marketing - Premium

Gold Winner
WatchESPN BCS Executive Mailer

Disney and ESPN Media Networks

Silver Winner
Project Runway Build a Purse
A+E Networks



Affiliate Marketing - Video

Gold Winner
Univision Deportes Sizzle Reel

Univision Networks

Silver Winner
Fox Networks Brand Anthem
Fox Networks

Silver Winner
Sportsman Channel & XFINITY Home
Sportsman Channel



Brand Image and Positioning - Multimedia Campaign

Gold Winner
Characters Unite Month

USA Network/NBCUniversal

Silver Winner
Univision TLnovelas Launch
Blanco Lorenz Entertainment Branding/Univision Networks

Silver Winner
NCAA March Madness
Turner Broadcasting

Bronze Winner
Campaign 2012 New Hampshire Primary
C-SPAN



Brand Image and Positioning - Interstitial

Gold Winner
The Time I...

Disney Channel



Brand Image and Positioning - Digital Media

Gold Winner
ESPN The Fanwiches Contest

ESPN



Brand Image and Positioning - Direct Mail or Print or OOH

Gold Winner
Happy New Year 2012 Campaign

Showtime Networks Inc.



Brand Image and Positioning - Experiential Marketing or Events

Gold Winner
Platybus Tour

Disney XD

Silver Winner
MTV Photo Booth
Viacom



Brand Image and Positioning - TV Promo - Children/Youth

Gold Winner
"Yo Ho Let's Go" Summer Campaign

Disney Junior



Brand Image and Positioning - TV Promo - Entertainment

Gold Winner
HBO Winter Image Spot 2011

HBO

Silver Winner
MAX 2011 Year Ender
Cinemax



Brand Image and Positioning - TV Promo - Reality/Non-Fiction

Gold Winner
History Television: This Fall

Shaw Media Inc.



Brand Image and Positioning - TV Promo - Sports

Gold Winner
ESPN - The Proposal

ESPN



Multicultural or Alternative Audience Development - Digital Media

Gold Winner
Gay Audience for Happily Divorced

TV Land



National Ad Sales Marketing - Multimedia Campaign

Gold Winner
2011-2012 Upfront Campaign

National Geographic Channels

Silver Winner
The Glee Project Promo Campaign
Oxygen

Silver Winner
WE tv 2011 Upfront
WE tv



National Ad Sales Marketing - Upfront Video

Gold Winner
The New TV Land

TV Land

Silver Winner
Sprout Sizzle
PBS Kids Sprout



National Ad Sales Marketing - Print

Gold Winner
ION Best-Kept Secret Ad Age Insert

Barker DZP and ION Television



Partnership with Affiliates - Multimedia Campaign

Gold Winner
Halogen TV/Cox: Shoes4San Diego

Halogen TV



Partnership with Affiliates - Single Media

Gold Winner
TBS Team Coco Button Booth Tour

Turner Network Sales



Partnership with Affiliates - Integrated TV Spot

Gold Winner
South Park TVOD Promotion

Viacom Media Networks

Silver Winner
"Wilson Phillips ... On Demand"
TV Guide Network



Partnership with Non-Profit Organizations - Multimedia Campaign

Gold Winner
Cause An Uproar Awareness Campaign

Nat Geo WILD



Partnership with Non-Profit Organizations - Experiential Marketing or Events

Gold Winner
Vietnam in HD - Call for Photos

HISTORY



Partnership with Non-Profit Organizations - TV Promo or Other Video

Gold Winner
A Thin Line

MTV On-Air Promos

Silver Winner
Against Our Will
MTV On-Air Promos

Silver Winner
Cause An Uproar Betty White Promo
Nat Geo WILD

Bronze Winner
ONDCP - Bailey
MTV On-Air Promos



Partnership with For-Profit Organizations - Multimedia Campaign

Gold Winner
Dove Fresh Spin

MTV On-Air Promos

Silver Winner
"The Help" Movie Event on HSN
HSN

Silver Winner
The Glee Project Bing Fan Favorite
Oxygen

Bronze Winner
Lifetime's "FIVE" - Walgreens & Ford
A+E Networks

Bronze Winner
Stop Bullying: Speak Up
Cartoon Network

Bronze Winner
Launch of the Bon Appétit Collection
HSN



Partnership with For-Profit Organizations - Experiential Marketing or Events

Gold Winner
Boardwalk Empire S2 Vintage Trains

HBO

Silver Winner
The Borgias Original Feast
Showtime Networks Inc.



Partnership with For-Profit Organizations - TV Promo or Interstitial

Gold Winner
Best Night In for Ikea

TV Land

Silver Winner
College GameDay - Mitre Saw
ESPN

Silver Winner
All About Campaign
Oxygen

Bronze Winner
NatGeo & Geico Gecko Friendly Promo
National Geographic Channel



Press Communications - Multimedia Campaign

Gold Winner
George W. Bush: The 9/11 Interview

National Geographic Channel



Press Communications - Kit

Gold Winner
Game of Thrones Press Kit

HBO

Silver Winner
House of Lies S1 Management Press Kit
Showtime Networks Inc.

Silver Winner
MobWives S2 Swear Jar
VH1

Bronze Winner
Mad Men - Press Kit (season 5)
AMC

Bronze Winner
Shameless S2 Family Album Press Kit
Showtime Networks Inc.

Bronze Winner
Spartacus: Vengeance Press Kit
Starz Entertainment



Press Communications - Premium

Gold Winner
Rocket City Rednecks Beer Cooler

National Geographic Channel



Press Communications - Video

Gold Winner
VEEP TCA Trailer

HBO



Program Promotion and Tune-In - Interstitial

Gold Winner
VEEP Core Trailer

HBO

Silver Winner
Too Big To Fail: Opening the Vault
HBO

Silver Winner
2 Days: Brandon Rios
HBO

Bronze Winner
Boardwalk Empire S2 Promos
HBO



Program Promotion and Tune-In - Direct Mail or Print

Gold Winner
Dexter S6 Print Advertising

Showtime Networks Inc.

Silver Winner
New York Is Basketball
MSG NETWORKS

Silver Winner
Borgias S1 Print Advertising
Showtime Networks Inc.

Bronze Winner
Bag of Bones
A&E Television Networks

Bronze Winner
NY Ink’s Full-Page Print Ad
TLC

Bronze Winner
Ditch or Date Zagat
VH1



Program Promotion and Tune-In - Out of Home

Gold Winner
Strike Back SuperWall

Cinemax

Silver Winner
Beavis and Butt-Head - LIE Billboard
MTV Off-Air Creative



Program Promotion and Tune-In - Experiential Marketing or Events

Gold Winner
Swamp People S2 Truck and Gators

HISTORY

Silver Winner
Game of Thrones Experiential Events
HBO

Silver Winner
The Swamp in The City
HISTORY



Program Promotion and Tune-In - Multimedia Campaign - Series Premiere (<$1MM)

Gold Winner
FRANKLIN & BASH - WE'RE LAWYERS!

TNT

Silver Winner
RuPaul's Drag Race Season 4
LOGO



Program Promotion and Tune-In - Multimedia Campaign - Series Premiere ($1-10MM)

Gold Winner
Borgias S1 Advertising Campaign

Showtime Networks Inc.

Silver Winner
Breakout Kings Season 1
A&E Television Networks

Silver Winner
Falling Skies Marketing Campaign
Turner Network Television



Program Promotion and Tune-In - Multimedia Campaign - Series Premiere (>$10MM)

Gold Winner
Game of Thrones Integrated Campaign

HBO



Program Promotion and Tune-In - Multimedia Campaign - Returning Series (<$1MM)

Gold Winner
CONAN: NY Museum of CONAN Fan Art

TBS & Team Coco

Silver Winner
CONAN Blimp
TBS & Team Coco

Silver Winner
CONAN Comic-Con Fan Art Gallery
TBS & Team Coco

Bronze Winner
NASCAR - Sprint Cup
ESPN



Program Promotion and Tune-In - Multimedia Campaign - Returning Series ($1-10MM)

Gold Winner
Dexter S6 Advertising Campaign

Showtime Networks Inc.

Silver Winner
Boardwalk Empire S2 Campaign
HBO

Silver Winner
True Blood Season 4 Campaign
HBO

Bronze Winner
Mad Men - MM Campaign (season 5)
AMC

Bronze Winner
Swamp People Season 3 Campaign
HISTORY



Program Promotion and Tune-In - Multimedia Campaign - Specials/Movies/Events (<$1MM)

Gold Winner
Winter X Games 2012

ESPN

Silver Winner
2011 US Open Consumer Marketing Campaign
Tennis Channel



Program Promotion and Tune-In - Multimedia Campaign - Specials/Movies/Events ($1-10MM)

Gold Winner
Civil War Sesquicentennial Campaign

HISTORY

Silver Winner
Bag of Bones
A&E Television Networks

Silver Winner
2011 Hall of Game Awards
Cartoon Network

Bronze Winner
Roast of Charlie Sheen
Comedy Central



Program Promotion and Tune-In - TV Promo - Entertainment (Single Promo)

Gold Winner
I Just Want My Pants Back - Tease

MTV On-Air Promos

Silver Winner
Mad Men - TV Promo Tune-In (season 5)
AMC

Silver Winner
Dexter Season 6 Trailer
Showtime Networks Inc.

Bronze Winner
Gettysburg
HISTORY


Bronze Winner
Wanted - Rockford
Shaw Media Inc.

Bronze Winner
Happily Divorced Laugh Is Back
TV Land



Program Promotion and Tune-In - TV Promo - Entertainment (Multiple Promos)

Gold Winner
Homeland Season 1 Campaign

Showtime Networks Inc.

Silver Winner
2011 MTV Movie Awards
MTV On-Air Promos

Silver Winner
Guy Code
MTV On-Air Promos

Bronze Winner
Cinema Verite Campaign
HBO

Bronze Winner
Explorer: Brain Games
National Geographic Channel



Program Promotion and Tune-In - TV Promo - News/Information (Single Promo)

Gold Winner
Documentary Summer Series "Life Happens"

HBO



Program Promotion and Tune-In - TV Promo - Reality/Non-Fiction (Single Promo)

Gold Winner
Shark Attack Experiment LIVE Promo

Nat Geo WILD

Silver Winner
The Incredible Dr. Pol Series Sell
Nat Geo WILD

Silver Winner
Indestructibles Series Sell
National Geographic Channel

Bronze Winner
Behind Mansion Walls
Investigation Discovery

Bronze Winner
Wild Wednesdays Promo Spot
Smithsonian Channel

Bronze Winner
Next Great Baker, Season 2 Launch
TLC



Program Promotion and Tune-In - TV Promo - Reality/Non-Fiction (Multiple Promos)

Gold Winner
9/11 On-Air Campaign

Smithsonian Channel

Silver Winner
All-American Muslim TV Promo
TLC



Program Promotion and Tune-In - TV Promo - Sports (Single Promo)

Gold Winner
Super Six 12/17 Finals Tease

Showtime Networks Inc.

Silver Winner
NBA RV - Wish
ESPN

Silver Winner
Strikeforce 3/3 Promo
Showtime Networks Inc.

Bronze Winner
UFC Coming to FUEL TV
FUEL TV

Bronze Winner
Path To Primetime
NFL Network



Program Promotion and Tune-In - TV Promo - Sports (Multiple Promos)

Gold Winner
24/7: Road to NHL Winter Classic

HBO



Program Promotion and Tune-In - Mobile/Apps/Games

Gold Winner
The Big Bang Theory on TBS App

Turner Broadcasting System, Inc.

Silver Winner
Stroke Your Genius App
Showtime Networks Inc.



Program Promotion and Tune-In - Rich Media/Takeovers

Gold Winner
Happily Divorced Laugh Is Back

TV Land

Silver Winner
Mad Men RM Tune-In (season 5)
AMC

Silver Winner
Dexter S6 Online Advertising
Showtime Networks Inc.

Bronze Winner
Bag of Bones Zap2It Takeover
A&E Television Networks



Program Promotion and Tune-In - Social Media/Viral

Gold Winner
Game of Thrones Social Media

HBO

Silver Winner
HTMIIA "Luis Guzman" Spot
HBO

Silver Winner
True Blood S4 Social Media Campaign
HBO

Bronze Winner
Real Housewives ATL Social Edition
BRAVO Media

Bronze Winner
Pawn Stars Facebook Game
HISTORY

Bronze Winner
Single Ladies Contest
VH1



Program Promotion and Tune-In - Websites

Gold Winner
Kids' Choice Awards 2011 Digital

Nickelodeon



Program Promotion and Tune-In - Any Other Digital

Gold Winner
House of Lies - Funny or Die

Showtime Networks Inc.



Promotion of Non-Linear Content - Multimedia Campaign

Gold Winner
HBO GO

HBO

Silver Winner
WatchESPN Cowboy Campaign
ESPN

Silver Winner
Dexter Slice of Life Social Game
Showtime Networks Inc.

Bronze Winner
Dark Score Stories
A&E Television Networks

Bronze Winner
Bridesmaids Girls Night In on VOD
NBCUniversal Digital Distribution



Promotion of Non-Linear Content - Digital Media

Gold Winner
Movies On Demand Holiday Campaign

iN DEMAND



Promotion of Non-Linear Content - TV Promo or Interstitial

Gold Winner
Game of Thrones Enhanced Viewing

HBO

Silver Winner
Fantasy Football Blues
NFL Network

Silver Winner
Showtime Direct Response Test w/CVS
Showtime Networks Inc.

Bronze Winner
HBO GO "Cursing"
HBO

Bronze Winner
HBO GO Theatrical Streaming Spot
HBO

Bronze Winner
SHO Social Spot: Dexter S6
Showtime Networks Inc.



Shoestring Marketing - Multimedia Campaign

Gold Winner
Jingle Pup

Hallmark Channel



Shoestring Marketing - Single Medium

Gold Winner
Let's Voltron!

Nicktoons

Silver Winner
The Secret Life of Damian Spinelli
SOAPnet



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