CTAM Summit Gets Down to Business

(Alexandria, VA – September 23, 2009) – As the cable companies prioritize selling cable to business, CTAM will help marketers become more effective in the space. In a session titled "B2B Marketing: Cutting Through the Clutter with Sharp Ideas," The CTAM Summit will present a panel discussion focused on cable companies’ innovative marketing of their B2B product portfolios, and on how these approaches differ from residential marketing.

Rich in ideas and actionable next steps, the panel will be comprised of business services marketing executives from leading cable companies who will share their experiences in developing cost-effective and impactful marketing strategies. The session will offer new approaches to segmentation, messaging and creative treatments that target and appeal to businesses.

The panel will be comprised of:

  • Stephanie Anderson, VP, Commercial Markets, Cablevision Systems Corp.
     

  • Corey Eng, VP, Marketing, Comcast Business
     

  • Beverly Gambell, Vice President of Marketing, Suddenlink Communications
     

  • Murray Goldstein, Director of Commercial Marketing Strategy, Cox Business

Opening the panel discussion will be Drew Neisser, President & CEO, Renegade. Renegade is a non-traditional agency that is known for creating original break-through branding for its clients.

“Each participant is sure to bring their own unique perspective to the conversation. Neisser will bring his innovative B2B marketing approaches to the discussion, and the panelists will add their expert tips and core insights on what speaks directly to business customers,” said Goldstein of Cox Business, Chairman of the CTAM Program Development Committee and panelist.

The panel discussion takes place on Monday, October 26 at 11:30 am in Denver, CO. For more information on the 2009 Summit and to register, go to www.ctamsummit.com.

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CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to helping the cable business grow. As a non-profit professional association, CTAM provides consumer research, case studies, topical publications, conferences and the CTAM SmartBrief to more than 4,500 individual members. On behalf of its 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and facilitates national cooperative marketing efforts, including the Cable Mover Hotline™ and the Cable Means Business initiative. For more information, go to www.ctam.com. CTAM is also on Facebook, LinkedIn and Twitter.

Contacts: Diana Cronan, CTAM, Director, Communications and Media Relations, 703.837.6575, diana@ctam.com

Melissa Lee, CTAM, Communications Specialist, 703.837.6577, melissa@ctam.com

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