CTAM Summit Now Featuring Audience Measurement Debate

(Alexandria, VA – September 29, 2009) – Coalitions are being formed and the debate is accelerating on how media, specifically TV, broadband and cross-platform video, should be measured. In this newly-added session, "Audience Measurement 4.0," industry notables will discuss the impact of prime-time multitasking on ad measurement results and how it is driving change.

“New programming, cross-platform and advertising products like TV Everywhere and addressable advertising, are driving market demand for new audience measurement products powered by census-level data,” says Joan Gillman, Executive Vice President, Time Warner Cable; President, Time Warner Cable Media Sales, and CTAM Summit Co-Chair. “The Summit is the perfect place to get timely information about how analytics are dramatically shifting.”

Speakers include:

  • Brian E. Kelly, President, Residential Services, Carolina Region, Time Warner Cable
     

  • Todd Stewart, VP, Corporate Ad Sales, Bright House Networks
     

  • Jack Waschlag, PhD, Chief Research Office, Turner Broadcasting Systems, Inc.
     

  • Claire Atkinson, Business Editor, Broadcasting & Cable (Moderator)

The Summit will be held in Denver, Oct. 25-27. For the full schedule and registration go to www.ctamsummit.com.

###

CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to helping the cable business grow. As a non-profit professional association, CTAM provides consumer research, case studies, topical publications, conferences and the CTAM SmartBrief to more than 4,500 individual members. On behalf of its 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and facilitates national cooperative marketing efforts, including the Cable Mover Hotline™ and the Cable Means Business initiative. For more information, go to www.ctam.com. CTAM is also on Facebook, LinkedIn and Twitter.

Contacts: Diana Cronan, CTAM, Director, Communications and Media Relations, 703.837.6575, diana@ctam.com

Melissa Lee, CTAM, Communications Specialist, 703.837.6577, melissa@ctam.com

 Facebook  Twitter  LinkedIn