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Univision and Quiznos Taste Success
with
New Customer Strategies at Summit
(Alexandria, VA –
October 29, 2009) Executives from Univision and
Quiznos will share the Summit stage in the general
session “Sea Change in the Consumer Landscape.” Kevin
Conroy, President, Univision Interactive Media;
and Trey Hall, Chief Marketing Officer, Quiznos;
will talk about how marketers can reach multiple consumer
segments and stand out in the shifting media and
entertainment consumption revolution.
Kevin Conroy has more than 20
years of advertising and media experience and is considered
one of the most accomplished executives in the online and
mobile businesses. As president of Univision Interactive
Media, he has secured partnerships with leading technology
companies, content producers and mobile developers to expand
and enhance user experiences on Univision’s digital
platforms. Prior to Univision, he spent eight years at
AOL in programming, marketing and product roles, most
recently overseeing the development of their desktop, Mobile
and IPTV products.
Trey Hall is considered a
brand and product development expert. With 20 years under
his belt, he is known for brand architecture development,
marketing plan creation, and marketing process development
that make his brands winners every time. As chief marketing
officer of Quiznos, he has been instrumental in developing
unique products, promotions and events that have made his
brand and products relevant to his customers. Hall is the
creative mind behind Quiznos’ SpongeMonkey and Baby Bob
campaigns, and has won several Effie awards.
Rich Cronin,
President, Rich Cronin Media LLC, will moderate this
Monday, October 26, 9:00 am session.
Full
Summit schedule and registration information are at
www.ctamsummit.com.
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CTAM, the Cable &
Telecommunications Association for Marketing, is dedicated
to helping the cable business grow. As a non-profit
professional association, CTAM provides consumer research,
case studies, topical publications, conferences and the CTAM SmartBrief to more than 4,500 individual members. On behalf
of its 90 corporate members, the organization leads the
Advanced Cable Solutions Consortium and facilitates national
cooperative marketing efforts, including the Cable Mover
Hotline™ and the Cable Means Business initiative. For more
information, go to www.ctam.com. CTAM is also on Facebook,
LinkedIn and Twitter.
Contacts: Diana Cronan, CTAM, Director, Communications
and Media Relations, 703.837.6575,
diana@ctam.com
Melissa Lee, CTAM, Communications Specialist, 703.837.6577,
melissa@ctam.com
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