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Turner Broadcasting System Inducted
into the CTAM Hall of Fame
(Alexandria, VA –
October 26, 2009) The Cable & Telecommunications
Association for Marketing (CTAM) announced today that
Turner Broadcasting System: Brand Marketing for TNT (We Know
Drama) and TBS (Very Funny) is the 2009 inductee into
the CTAM Hall of Fame.
Turner Broadcasting System is
being honored for the successful branding and marketing
campaigns of its sister networks TNT and TBS. In response to
the growing competition from the hundreds of channels that
viewers have available to them, Turner set to define their
brands clearly and distinctly. The result was the immensely
successful TNT “We Know Drama,” and TBS “Very Funny”
campaigns. The two brands created focused messaging for
consumers and enabled branded sponsorship platforms that
made both networks “must buys” among advertisers. The
campaigns successfully created two distinct brands that
helped Turner build a powerful portfolio with reach that
rivals broadcast.
Established in 1997, the CTAM
Hall of Fame honors the finest and most influential
marketing campaigns that premiered more than five years
before and have had a powerful impact on their companies and
the cable industry. The honoree is selected for outstanding
achievement by a panel of 25 senior cable marketing and
agency executives.
The induction ceremony took
place today during the CTAM Summit in Denver. For more
information about the CTAM Hall of Fame, please visit the “Recognition”
section of www.ctam.com.
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CTAM, the Cable &
Telecommunications Association for Marketing, is dedicated
to helping the cable business grow. As a non-profit
professional association, CTAM provides consumer research,
case studies, topical publications, conferences and the CTAM SmartBrief to more than 4,500 individual members. On behalf
of its 90 corporate members, the organization leads the
Advanced Cable Solutions Consortium and facilitates national
cooperative marketing efforts, including the Cable Mover
Hotline™ and the Cable Means Business initiative. For more
information, go to www.ctam.com. CTAM is also on Facebook,
LinkedIn and Twitter.
Contacts: Diana Cronan, CTAM, Director, Communications
and Media Relations, 703.837.6575,
diana@ctam.com
Melissa Lee, CTAM, Communications Specialist, 703.837.6577,
melissa@ctam.com
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