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Paying Tribute to Cable’s Finest
Marketing
A&E Receives Top Honor
for Marketing of The Andromeda Strain
(Alexandria, VA – October 26,
2009) The Cable & Telecommunications Association for
Marketing (CTAM) announced the winners of the 2009
Mark Awards tonight at The Summit in Denver. The Mark
Awards recognize excellence in consumer and industry
marketing for the cable and telecommunications industries. A
total of 220 Mark Awards were handed out during the event,
62 gold, 88 silver, and 70 in the new bronze category.
Among the content providers,
Showtime Networks Inc. received the most honors,
winning a total of 38 Mark Awards – 14 gold, 15 silver and
nine bronze; followed by Fox Cable Networks with 24 –
five gold, ten silver and nine bronze. Notably, the
National Geographic Channel broke a record established
in 1998 by the Discovery Channel for a single, basic
cable network, winning 16 awards.
Time Warner Cable won
the most Mark Awards among the cable companies with 16 – six
gold, seven silver and three bronze; followed by Cox
Communications with 11 – three gold, five silver and
three bronze.
The Top of the Mark Award
for the highest-scoring campaign went to A&E for
their marketing of The Andromeda Strain. This work
underscored A&E’s high-quality scripted dramas and coincided
with the launch of the network’s then-new positioning, “Real
Life. Drama.”
The 2009 Mark Awards
competition sponsors are HBO, IFC tv and
Sundance Channel, Showtime Networks Inc. and
Univision. Multichannel News is the media
partner. The event was supported by production partners
Fuseideas, MeetricsVideo and PK Network.
All of the 2009 Mark Awards
winners, marketing summaries, credits and winning TV
commercials can be found on
www.markawards.com.
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CTAM, the Cable &
Telecommunications Association for Marketing, is dedicated
to helping the cable business grow. As a non-profit
professional association, CTAM provides consumer research,
case studies, topical publications, conferences and the CTAM SmartBrief to more than 4,500 individual members. On behalf
of its 90 corporate members, the organization leads the
Advanced Cable Solutions Consortium and facilitates national
cooperative marketing efforts, including the Cable Mover
Hotline™ and the Cable Means Business initiative. For more
information, go to www.ctam.com. CTAM is also on Facebook,
LinkedIn and Twitter.
Contacts: Diana Cronan, CTAM, Director, Communications
and Media Relations, 703.837.6575,
diana@ctam.com
Melissa Lee, CTAM, Communications Specialist, 703.837.6577,
melissa@ctam.com
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