“Dexter” Slices through the Marketing Competition  

(New York – October 6, 2011) CTAM announced today that Showtime Networks, Inc. is the 2011 inductee into the CTAM Hall of Fame, marking the programmer’s second consecutive trip to the industry’s marketing shrine. Showtime Networks, Inc. was honored during CTAM in New York for “The Marketing of Dexter.”  Don Buckley, executive vice president, program marketing and digital services, Showtime Networks, Inc., accepted the award on behalf of the team behind the work.

In 2006, Showtime faced an unprecedented marketing challenge—launching a new series whose central character was a vicious, psychopathic killer. Today “Dexter” is the highest-rated series in the network’s history with over five million viewers an episode. Showtime leveraged that ratings success to create a vast multimedia “Dexter” brand including: the number one selling DVD, animated webisodes, mobile phone apps and games and close to nine million fans on Facebook.

“Season after season, Showtime delivers arresting marketing campaigns that engage and attract viewers,” said Jon Hargis, executive vice president, marketing and advertising, Cablevision Systems Corporation and CTAM Hall of Fame alum. “Today, Dexter, along with Showtime’s 2010 Hall of Fame inductee, Weeds, continues to attract a large audience of fans who appreciate the show’s special vibe, while the marketing continues to push creative boundaries and define success.”

Since its inception in 1997, the CTAM Hall of Fame has honored campaigns that have exemplified extraordinary marketing creativity and success. Qualifying work must have been launched a minimum of five years prior to the date of induction, and must demonstrate a powerful and lasting impact on the nominated company and or the cable industry. A panel of 25 senior marketing and agency executives selects the inductee.

For more information on the CTAM Hall of Fame, please visit the Hall of Fame page on ctam.com

 For media inquiries, contact:
Jason D. King, ABC
Director, Communications & Media Relations
CTAM
301.485.8914
jason@ctam.com

CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association, dedicated to helping the cable business grow. To that end, CTAM provides consumer research, an interactive executive innovation series, conferences, awards and the “CTAM SmartBrief” to its individual members. On behalf of 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and Business Services Council, and facilitates national cooperative marketing efforts, including the Cable Mover Hotline® and Movies On Demand® initiatives. The corporate website is www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.