TBS and Conan Reach the Pinnacle of the CTAM Mark Awards
HISTORY “Checks-in” as Most Innovative
(New York – October 6, 2011) CTAM celebrated the 2011 Mark
Award winners tonight at CTAM in New York. The Mark Awards recognize excellence
in cable and content marketing, and this year CTAM members chose a total of 194
winners – 64 gold, 75 silver and 55 bronze.
CTAM President and CEO Char Beales presented Turner
Broadcasting with the “Top of the Mark Award” for the “Conan on TBS 2011 Launch”
integrated campaign. TBS succeeded in engaging the rabid team “Coco” fans by
letting Conan be Conan and won over a whole new viewing audience by using
traditional media in unconventional ways.
In addition, Beales handed out CTAM’s “Most Innovative” award
to HISTORY for “HISTORY Foursquare,” an initiative that used the social media
check-in function to introduce young adults to the premiere of “America The
Story of Us.”
Among all content providers, HBO received the most awards,
winning a total of 23 awards, Disney ABC Networks Group followed with 21. ESPN
and National Geographic Channel shared the distinction of winning the most
awards for a single basic cable network with 12 each. Time Warner Cable won the
most Mark Awards among cable companies with nine, followed by Cox Communications
with eight.
Teams of experienced marketing and agency executives chose the
winners over four days of judging in Washington, D.C. and New York City. More
information is available at
www.markawards.com.
The Mark Awards competition gold sponsors are HBO and Showtime
Networks, Inc. Fox Networks is a reception silver sponsor and Multichannel
News is the media partner.
The 2011 Mark Awards Committee chair is Jamia Bigalow, senior
vice president, affiliate marketing, FOX Cable Networks.
For media inquiries, contact:
Jason D. King, ABC
Director, Communications & Media Relations
CTAM
301.485.8914
jason@ctam.com
|
