Cable Customers Can Share Passion for Black History Month Programming via
Facebook
Industry's Multiculturalism Expands with Year-Long Diversity On Demand
Campaign
(February 1, 2012, National Harbor, MD)— Beginning today, and
throughout February, digital cable customers are poised just a “click away” from
unlocking some of the history, struggles and beauty that are an integral part of
the African-American experience as part of cable’s Diversity On Demand
initiative. With the advent of advanced digital cable platforms like On Demand,
viewers can learn more about African-American history at their convenience
during Black History Month. Diversity On Demand kicks off February 1
focusing on Black History Month and wraps following Hispanic Heritage Month
(Sept 15-Oct. 15), and is an expansion of cable’s on-going support of and
commitment to multicultural programming.
Individuals, who “like” cable’s Diversity on Demand at
www.facebook.com/DiversityOnDemand will see Black History programming
updates and links to trailers and be alerted to various entertainment and
blogger giveaways during the promotion. This will be an online destination where
anyone interested in multicultural shows and movies can join to engage with
others in the community, and learn more about what Diversity on Demand has to
offer. Cable will celebrate multicultural programming throughout the year with
contests, polls, trivia, trailers and more.
“The cable industry recognizes its responsibility and
privilege to use the reach and influence of television, the Internet and mobile
apps to spotlight important issues,” said Char Beales, president and CEO, Cable
& Telecommunications Association for Marketing (CTAM). “Cable companies and
content providers are uniting to provide customers with the opportunity to
experience multiculturalism through history, drama, comedy, and even the joy of
food. This February, Black History Month comes alive in the home instantly
with a click of the remote, and cable looks forward to sharing the Hispanic
experience with customers later this fall.”
Black History Month programming for Diversity On Demand
includes:
Milestones in Black History: A look at the history of
the struggles and strife, the tragedies and the triumphs of African-Americans in
the U.S., including programming on the Civil Rights era. Everyone in the family
can learn with documentaries like “The Black List” examining some of the reasons
for Black History Month. And children young and old can take a trip back in
time understanding the importance of historical events with “Seizing Justice:
The Greensboro 4,” “On the Shoulders of Giants” and “Birds of a Feather:
Tuskegee Airmen.”
Profiles in Courage: The biographies of influential
African-Americans come to life with dramatic profiles and stories of acclaimed
leaders and others who are not so well known—but perhaps should be, such as that
of Lena Baker in “Hope & Redemption: The Lena Baker Story.”
Dramas: Programs and movies like “Independence Day”
showcasing award-worthy performances from notable African-American actors such
as Will Smith. You can also explore and share real-life family relationship
dramas like “Braxton Family Values.”
Hearth & Home: Savor shows like “Down Home with the Neelys” that provide a look at food and other aspects of modern African-American
culture and society.
Of the People: These programs exemplify the contributions made by multicultural
talent, shows written by, starring, directed or produced by African-Americans,
like Morgan Freeman in “Million Dollar Baby.”
Powerful Portrayals: Storytelling has always been an
important part of African-American culture. Drama fans can enjoy Black cinema
offerings, which chronicle the challenges of African-American protagonists in a
variety of ways.
That’s Entertainment: Laugh along with comedy specials such as
“Chris Rock: Bigger and Blacker,” while romantic comedies warm the heart. If
music is your thing, there are shows and movies such as “Ray,” the remarkable
story of one of America's true musical geniuses, Ray Charles, that look into the
past and present music-making of African-American artists.
For Media Inquires contact:
Jason D. King, ABC
CTAM
Director of Communications & Media Relations
301.485.8914
Jason@ctam.com
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