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Wednesday, 1:15 - 2:30 pm
Platinum Ballroom
D&E
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Gian M. Fulgoni
Executive Chairman and
Co-founder
comScore Inc.
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"The click is
just not telling
the whole
story." -
Gian M.
Fulgoni |
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Targetable TV
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Internet as a source of
identifying what to watch on TV
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Brand stories
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Biggest change over the next
decade
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Time spent watching online video
vs. TV
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Named Entrepreneur of the Year twice and recipient of the Wall Street
Transcript Award for outstanding contributions toward shareholder value
as a CEO, Fulgoni will underscore the huge positives for the television
ecosystem in a multiplatform world. Measurement becomes increasingly
important as more data becomes available in greater quantities with enabling
technology such as set-top boxes, web and mobile analytics. Compare internet
behavior as applied to digital cable and determine what’s transferrable and
what lessons have been learned. Fulgoni will further examine the relationship
between TV viewing and internet viewing to show how television drives traffic
and commerce to the web. |
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Jason Klarman
General Manager
Oxygen
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Web & Technology = Utility
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Engagement
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Real time experience
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Thursday, 8:30 - 9:30 am
Platinum Ballroom
D&E
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Henry
Jenkins
Provost's
Professor of
Communication,
Journalism, and
Cinematic Arts
University of
Southern
California |
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Transmedia story telling
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Fans are generators
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Transmedia branding
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Spreadability
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Transmedia vs. old school
adaptation
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The author of a dozen books on various aspects of media and popular culture, Professor Henry Jenkins leads the Convergence Culture Consortium which explores the intersection of participatory culture and corporate practices.
A key focus of the group is “spreadability” – a new form of participatory culture, where consumers take media in their own hands, reworking its content to serve their personal and collective interests. Jenkins describes how to negotiate and create value in a media environment that emphasizes distribution and dispersion over aggregation and single channels. Understand how spreadable media generates active commitment from the audience, empowers them, and makes them an integral part of your success.
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Thursday, 4:15 - 5:15 pm
Platinum Ballroom
D&E
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Julia Boorstin
Media and Entertainment Reporter
CNBC
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John Fogelman
Board Member
William Morris Endeavor Entertainment
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John is a Board
Member of
William Morris
Endeavor
Entertainment,
and he oversees strategic planning and development for
WME.
He has
worked in the
entertainment
industry for
many years and
currently
represents J.J.
Abrams and
Courtney Cox.
Fogelman will explore how cable can go beyond its traditional limitations to apply I.P. (Intellectual Property) status to all it has to offer. The variety of venues for media product, including cable TV, DVDs, cell phones, computers, broadband and game consoles, creates a situation Fogelman calls, “chaos, but chaos which you can find revenue in.” Interviewed by CNBC Anchorwoman, Julia Boorstin, John will also share his work shepherding Hasbro to become a true intellectual property with extensions as a TV network with Discovery and beyond.
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Friday, 8:30 - 9:00 am
Platinum Ballroom
D&E
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Evan
Shapiro
President
IFC tv
and Sundance
Channel |
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Don't force research
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Social networking if not a
community
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Tell a story
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The new normal
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Personalization of research
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Research is one business tool that is used differently by each business that employs it.
Used well, it's integral to the business's agenda -- helping create a vision for the future, unlocking the secrets to success. Used poorly, it can manipulate, mislead, confuse - or sit on a shelf neglected.
While Researchers are the scientists who bring the world new and different data and analysis, they do not always control how their work is perceived or utilized. Many times research leads to breakthrough moments or bold new strategies, but often, the truth in their data is lost in translation or even ignored.
Shapiro will discuss the way he uses data, and how the shifting consumer-led revolution demands a change in the way the C-Suite incorporates research.
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