The proliferation of digital media has given consumers greater ability to access content anytime, anywhere on a device of their choosing. Examine consumer navigation behaviors and get an understanding of the impact this cross-platform consumption has on traditional business models in the new media landscape. Gain fresh insights into the challenges and benefits surrounding cross-media.

Key Take-Aways

• Identify consumer behavior and digital media trends

• Understand the impact on current media business models

• Discover the hidden insights that cross-media measurement informs

	Speakers Glenn Enoch VP, Integrated Media Research ESPN
	Bruce Goerlich Chief Research Officer Rentrak Corporation
	Horst Stipp SVP Strategic Insights and Innovation NBC Universal
	Moderator Holly Leff-Pressman EVP, Business Development and Client Service Nielsen Entertainment

Feeling is Behaving: Revelations From Emotion-Based Research
Wednesday, 4:15 - 5:30 pm
Platinum Ballroom D&E

Emotion-based research measurements illustrate critical differences between what respondents say, what they actually feel, and how they make decisions and behave. Explore the incremental learning and value of emotion-based research, including how results are interpreted and applied to marketing. Techniques available to researchers with modest budgets will be explained and a listing of leading US contractors offering emotion-based research methods will be distributed.

Key Take-Aways

• Gain sharper insights generated from emotion-based research to amplify and often go beyond traditional research

• Understand how emotion-based research output is interpreted and applied in marketing decision-making

• Identify the benefits that emotion-based research can provide to programmers, operators and advertisers

	Speakers Christie Kawada SVP, Strategic Marketing Science Nielsen Entertainment
	Graeme Newell Founder 602 Communications
	Don Robert VP Corporate Research & Consumer Insight A&E Television Networks
	Marcela Tabares VP, Ad Sales Research A&E Television Networks
	Moderator Marc Miller President CORE Insights Research & Marketing Strategy LLC

Disruption Risks - Real Life Lessons from Print and Music
Thursday, 9:30 - 10:45 am
Platinum Ballroom D&E

Disruptive technologies are challenging existing business models. Alternative entertainment sources, such as streamed movies, TV programs online and video games are pulling consumer eyeballs away from traditional TV. Music and publishing executives will share the lessons they’ve learned from their digital shifts, when broadband connectivity both built and buried some businesses.

Key Take-Aways

• Explore the many ways consumers access entertainment, and which disruptive technologies pose the greatest threat

• Recognize the signs a disruptive technology may have on seriously impacting established business models

• Consider what the cable industry can do to make the most of disruptive technologies and evaluate new revenue opportunities

	Speakers Betsy Frank Chief Research and Insights Officer Time Inc. Media Group
	Ken Hertz Senior Partner Goldring, Hertz, Lichtenstein & Haft
	Laura Martin Managing Director Needham & Co.
	Moderator Stewart Schley Senior Director One Touch Intelligence

Case Study Awards Presentations
Thursday, 1:30 - 2:45 pm
Platinum Ballroom D&E
Media Sponsor: CableFax

The culmination of a hotly-contested case study competition that attracted an exceptional body of entries from innovative research teams across the industry, unveils results-driven methodologies for growing your business and staying competitive.   See real-world applications from field-tested research conducted by your industry peers.

	Winners Glenn Enoch Vice President, Integrated Media Research ESPN
	Mariama Jerrell Senior Manager, Strategic & Research MTV Networks
	Kelly Johnson Associate Director, Media & Promotion Research ESPN
	Brian Katz Oxygen Media
	Jason Rzepka Vice President, Public Affairs MTV Networks

Using Research to Drive Results – What Executives Really Need to Get the Job Done
Friday, 9:00 - 10:15 am
Platinum Ballroom D&E

The “C” suite sets the business strategy and seeks actionable information to drive growth. Obtaining essential information about what’s working and not working are vital for effective research planning, proper funding and keeping research relevant. Get examples of how market research investments have contributed to better decision-making and how researchers can break through and influence corporate decision makers.

Key Take-Aways

• Find the gaps between what researchers are doing and what marketers really need

• Hear success stories shared by top cable executives with tangible examples of how research has helped marketers make better decisions

• Get executive-level advice on how to improve the relevance of research, delivered with a take-home, “top-5” list from each of our panelists

	Speakers Michael Diamond SVP Marketing Strategy Time Warner Cable
	Aubrey Freeborn SVP Marketing 20th Century Fox Home Video
	Evan Shapiro President IFC tv and Sundance Channel
	Sandy Wax President PBS KIDS Sprout
	Moderator Char Beales President and CEO CTAM

2020: A Medialogical Rumination
Friday, 10:30 - 11:45 am
Platinum Ballroom D&E

Higher-definitioned content, televisual propositions, platformed ubiquity, crossed-media commerce, fueled by data-mined behavioral, addressable, dynamic, and interactive advertising propositions will form the foundation of burgeoning entertainment experiences and enhanced media engagement. To vision the future, we’ll hear from companies steeped in the evolutory tradition who will provide insight into the present from a historical perspective: impediments their companies faced, opportunities they conjured, visions they divined, implementations that led to success, and strategies to ride the next wave.

Key Take-Aways

• Find out which technologies are vying to drive the future “Media Landscape and Experience”

• Exploration of the interdependence of content modeling based upon the interplay of advertising applications and gate-kept distribution

• Representation of key drivers of revenue generating multi-platformed success through emerging delivery mechanisms (hardware/ software), research and “economies of scope”

	Speakers Sal LoCurto SVP, Programming Fuse
	Speakers Dave Morgan CEO SimulMedia, Inc.
	Dan Zigmond Technical Lead & Manager, Ad Quality & Pricing Group Google TV
	Moderator Mitch Oscar EVP Tele-visual Applications MPG