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Super Session – The Future of
Advertising
Sunday, 4:00 – 5:00 pm
Room: Korbel Ballroom - Salon 2 & 3
Technology is
reshaping advertising and marketers are grappling
with balancing the right mix between mass vs.
targeted. Get a glimpse of what’s available now,
who’s really in control, and what’s next for the
new advertising
playbook. Join Harvard Business School Professor
(and CTAM U. faculty chair) Tom Eisenmann as he
explores the options and handicaps the potential
outcomes with industry visionaries who are shifting
into a different paradigm.
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Keynote Speakers
Steve Burke
Chief Operating Officer,
Comcast
Corporation
President,
Comcast Cable |
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Laura Desmond
Chief Executive Officer
Starcom MediaVest Group |
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Moderator
Tom Eisenmann
Professor of Business Administration
Harvard Business School |
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Sea Change in the Consumer Landscape
Monday, 9:00 - 10:00 am
Room: Wells Fargo Theater
Media and
entertainment consumption is not only cutting across
multiple platforms, but also across a wide range of
age, gender and ethnicity. Tracking, retaining and
growing market share becomes a battle of managing
the details against a moving target with the
limitations of a finite marketing budget. Develop a
game-winning strategy to reach audiences in ways
that resonate in the right environments and align
with their evolving behaviors.
Stand By For Station Identification
Monday, 3:30 – 4:45 pm
Room: Wells Fargo Theater
The path to a powerful brand is made increasingly difficult today
with the proliferation of new media channels, and consumers accessing entertainment on demand and on any available screen.
Paul Lavoie explains how smart brand management can help networks and distributors break through the clutter and engage
their audiences.
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Keynote Speaker
Paul Lavoie
Chairman
TAXI
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Speaker
Charlie Collier
President & General Manager
AMC
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Joint ACC/CTAM Session
Cable's Consumer Product Agenda
Tuesday, October 27, 9:00 - 10:15 am
Room: Wells Fargo Theater
Cable company
and programmer CTO’s and strategists share the
product road map designed to serve and anticipate
consumers’ demands for more and better. Find out
what’s ready for market, what’s on the drawing
board, and which products will differentiate cable
from the competition. Be prepared to help your
company compete by hearing how the technology is
changing in the next three years and how you need to
think differently as a result.
Multi-Screen Access: Challenges & Opportunities
Tuesday, 12:00 – 2:15 pm
Room: Korbel Ballroom - Salon 2 & 3
Viewer migration across the television, Internet and
mobile platforms is an undeniable reality, and
getting the early learning on authenticating
multi-screen content from the trials is critical to
success. Hear the debate as senior executives share
their points of view on the technical and business
issues surrounding what is arguably the hottest
cable and content issue of the year.
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